Arsenal
Arsenal clears our launch bar: a $1.4M/yr market growing +61.3% this quarter with returns at 0.6%.
Flapen Score
Is Arsenal profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Arsenal is a £1.4M/yr Amazon United Kingdom market (2.2M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 66/100.
Arsenal: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +61.3% over the last 90 days and 3.7% of searches end in a purchase.
£1.4M
revenue / yr
Who owns the niche?
The top 5 brands hold 85% of demand, so 15% of the market is open.
15%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 29 products
Top Arsenal products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
AFC Arsenal Gunners Scarf
- Price
- £12.33
- Rating
- 4.6/5
- Reviews
- 436
- Age
- 6y ago
adidas Mens Arsenal Third Shirt 2024 2025 Adults Blue L
- Price
- £35.20
- Rating
- 5.0/5
- Reviews
- 28
- Age
- 1y ago
Hy-Pro Officially Licensed Arsenal F.C. Scribble Ball Size 2 Colour in Football with 5 Colouring Pens Stand & Pump Football Toys Arsenal Gifts for Boys and Girls 3+
- Price
- £11.59
- Rating
- 3.8/5
- Reviews
- 46
- Age
- 1y ago
Arsenal Kids FC Short Pyjamas 13 Years Red/White
- Price
- £11.69
- Rating
- 4.6/5
- Reviews
- 450
- Age
- 5y ago
Arsenal Kids FC Short Pyjamas 7-8 Years Red/White
- Price
- £11.21
- Rating
- 4.6/5
- Reviews
- 450
- Age
- 6y ago
Trending
90-day click momentum
HWC Trading Premier League Champions 25/26 Winners 2026 Gifts Printed Signed Autograph Picture for Football Fans and Supporters - A3 Framed (ID-006162)
- Price
- £20.89
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 3mo ago
Sporting Moments Arsenal Premier League Winners 25/26 Commemorative Print with Reproduced Player Signatures A4 Unframed - Arsenal Memorabilia Gift
- Price
- £9.16
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 1mo ago
Arsenal FC Mens Polo Shirt Champions 2026 Official Football Black Large
- Price
- £24.76
- Rating
- 4.9/5
- Reviews
- 27
- Age
- 26y ago
Legends Gallery Arsenal League Winners 2026 Poster Gift For Arsenal Fans Arsenal Gifts For Boys Saka Rice Mikel Arteta Digitally Reproduced Signature (A4 Unframed)
- Price
- £8.46
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 1mo ago
adidas Mens Arsenal Third Shirt 2024 2025 Adults Blue L
- Price
- £35.20
- Rating
- 5.0/5
- Reviews
- 28
- Age
- 1y ago
Newest
by launch dateLegends Gallery Arsenal League Winners 2026 Poster Gift For Arsenal Fans Arsenal Gifts For Boys Saka Rice Mikel Arteta Digitally Reproduced Signature (A4 Unframed)
- Price
- £8.46
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 1mo ago
Sporting Moments Arsenal Premier League Winners 25/26 Commemorative Print with Reproduced Player Signatures A4 Unframed - Arsenal Memorabilia Gift
- Price
- £9.16
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 1mo ago
Arsenal Official Premier League Champions Scarf 2025/26 Jacquard Knit Red and White with Club Crest 132cm x 19cm
- Price
- £14.59
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 2mo ago
HWC Trading Premier League Champions 25/26 Winners 2026 Gifts Printed Signed Autograph Picture for Football Fans and Supporters - A3 Framed (ID-006162)
- Price
- £20.89
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 3mo ago
FOCO Officially Licensed Arsenal FC Red Glide Backpack
- Price
- £20.27
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 8mo ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
82
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
50%
Top 20: 89%
Open market
10%
- Arsenal46%
- adidas15%
- Hy-Pro10%
- FOCO9%
- Generic6%
- HWC Trading4%
- Open — no brand owns it (7 brands, 10%)
Arsenal demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 7.0×
Top Arsenal search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- arsenal907K/yr
- arsenal gifts for men535K/yr
- arsenal gifts for boys359K/yr
- arsenal gifts203K/yr
- arsenal water bottle38K/yr
- arsenal gift44K/yr
- arsenal bottle15K/yr
- arsenal merchandise17K/yr
- arsenal gifts for women23K/yr
- arsenal accessories10K/yr
What reviews say buyers love and hate about Arsenal
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Excellent product”
“Excellent value”
“Gift”
“As described”
“Very good quality designs is very clear granddaughter loves it”
What buyers complain about
92% of reviews“Quality of badge not very good”
“the frame is barely held together”
“They were expensive for what they were worth”
“Great shirt was just the wrong size”
“Leaking bottle”
Arsenal return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
49%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Arsenal questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
