How competitive is the Adidas Trainers Mens Originals niche on Amazon United Kingdom?

6 brands and 59 sellers compete in Adidas Trainers Mens Originals on Amazon United Kingdom. The top 5 Adidas Trainers Mens Originals products take 26% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Adidas Trainers Mens Originals?

Adidas Trainers Mens Originals buyers on Amazon United Kingdom complain most about Size-Overall, Feet Fit, Color, the themes mined from the niche's reviews. Its return rate is 8.4% — above our launch gate.

What does it cost to enter the Adidas Trainers Mens Originals niche?

Adidas Trainers Mens Originals sells for £37.61 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £18.07–£83.38. The average incumbent carries 3,598 reviews — the moat a new listing must climb.

Adidas Trainers Mens Originals

brand-locked demand (top 5 brands take 100% of clicks) — Adidas Trainers Mens Originals doesn't clear our bar today.

Signals High Returns

Flapen Score

Skip it

This niche Category average

Is Adidas Trainers Mens Originals profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Adidas Trainers Mens Originals is a £28K/yr Amazon United Kingdom market (336K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.

Adidas Trainers Mens Originals: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +6.4% over the last 90 days and 0.2% of searches end in a purchase.

£28K

revenue / yr

Units sold / yr750

Search volume / yr+6.4%336K

Conversion rate0.2%

Avg price£37.61

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers6 · 59

Top-5 product click share26%

Open market0%

Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 73 products

Top Adidas Trainers Mens Originals products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Adidas Mens Handball Spezial Collegiate Navy/Clear Sky/Gum 8 UK (42 EU)

Price: £54.35
Rating: 4.6/5
Reviews: 2,452
Age: 7y ago

adidas Spezial Trainers Women & Men | Unisex Suede Casual Trainers with Gum Sole | Retro Terrace Style Sneakers (UK Footwear Size System Adult Men Numeric Medium 6)

Price: £56.95
Rating: 1.0/5
Reviews: 1
Age: 1mo ago

adidas Unisex Spezial Light Handball Shoes Cloud White/Core Black/Core Black 11 UK

Price: £34.23
Rating: 4.4/5
Reviews: 454
Age: 1mo ago

adidas Mens Spezial Handball Shoe Collegiate Navy Clear Sky Gum 7 UK

Price: £51.61
Rating: 4.5/5
Reviews: 1,622
Age: 7y ago

adidas Womens Grand Court Base 2.0 Shoes Aurora Black/Aurora Black/Shadow Violet 5 UK

Price: £22.41
Rating: 4.5/5
Reviews: 1,604
Age: 2y ago

Newest

by launch date

adidas Unisex Spezial Light Handball Shoes Cloud White/Core Black/Core Black 11 UK

Price: £34.23
Rating: 4.4/5
Reviews: 454
Age: 1mo ago

adidas Mens Handball Spezial Shoes Core Black/Core White/Core Black 8 UK

Price: £40.16
Rating: 4.6/5
Reviews: 921
Age: 1mo ago

adidas Unisex Kids Hoops Classic Shoes FTWR White/FTWR White/Grey Two 2 UK

Price: £24.37
Rating: 4.4/5
Reviews: 110
Age: 1mo ago

adidas Mens Vl Court 3.0 Shoes Dark Green/Cloud White/Burgundy 11 UK

Price: £41.07
Rating: 4.6/5
Reviews: 10,718
Age: 1mo ago

adidas Spezial Trainers Women & Men | Unisex Suede Casual Trainers with Gum Sole | Retro Terrace Style Sneakers (UK Footwear Size System Adult Men Numeric Medium 6)

Price: £56.95
Rating: 1.0/5
Reviews: 1
Age: 1mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

26%

Top 20: 59%

Open market

adidas90%
adidas Originals7%
LUCKY STEP1%
HOBIBEAR1%
Padgene1%
DANISH ENDURANCE0%

Adidas Trainers Mens Originals demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume336KCVR0.2%Products73Brands6Top 5 Brands100%OOS Rate6.6%Rating4.4★Reviews3,598Avg BSR#2,677

Peak months: Nov, Dec · busiest ÷ quietest = 6.4×

Top Adidas Trainers Mens Originals search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

adidas spezial trainers women110K/yr -5.7%0.1% conv.
adidas spezial trainers mens64K/yr +26.9%0.3% conv.
adidas spezial70K/yr +8.2%0.1% conv.
adidas handball spezial15K/yr +113.4%0.1% conv.
adidas handball spezial womens20K/yr -16.1%0.1% conv.
adidas handball spezial mens trainers15K/yr -7.1%0.2% conv.
adidas spezial women14K/yr -10.9%0.0% conv.
spezial10K/yr +16.0%0.1% conv.
adidas trainers women spezial8K/yr +30.4%0.1% conv.
adidas spezial trainers6K/yr +1.7%0.0% conv.

What reviews say buyers love and hate about Adidas Trainers Mens Originals

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Comfort-Overall32%

“Very comfortable”

Quality-Overall21%

“Good quality”

Size-Overall14%

“Great fit”

Value For Money13%

“Good price”

Color6%

“Lovely colour”

What buyers complain about

84% of reviews

Size-Overall26%

“A bit tight”

Feet Fit17%

“Were too narrow for me”

Color13%

“Wrong size and colour sent”

Width10%

“Way too narrow”

Smell7%

“The smell from them is a clear indicator they are fake”

Adidas Trainers Mens Originals return rate & reasons

Why buyers send it back, as a share of all return requests.

8.4%

Return rate

80%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

42%

2Feet Fit

15%

3Color

13%

4Width

10%

5Comfort-Overall

Common Adidas Trainers Mens Originals questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Adidas Trainers Mens Originals 38/100 on Amazon United Kingdom — Skip it. The niche generates £28K/yr across 73 tracked products. 3 of 24 products launched in the last 360 days are still selling. Search demand moved +6.4% over the last 90 days.