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Adidas Trainers Mens Originals

Fail

The top 5 brands take 100% of clicks, so Adidas Trainers Mens Originals is a Fail.

Flapen Score
38
38 / 100
Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 48
Market size
£28K/yr336K searches / yr
90-day growth
+6.4%search demand this quarter
Competition
26%top-5 click share · 6 brands · 59 sellers

Flapen Score

Adidas Trainers Mens Originals against its category

The dotted line is the Fashion average. Past it, Adidas Trainers Mens Originals is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adidas Trainers Mens Originals market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Adidas Trainers Mens Originals 336K times last year and spent an estimated £28K. The top 5 brands take 100% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 336K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
336K
Growth, 90 days vs prior 90
+6.4%
Conversion, latest week
0.2%
Market size, estimated
£28Ka year
Peak month
December6.4× the quietest month
Top search term
adidas spezial trainers women110K searches a year

02 · Price

A sale here is worth £37.61.

Listings sell for £37.61 on average, from £18.07 to £83.38. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £37.61 that is £0 to £4K a year per listing.

Average price
£37.61inside the $15 to $100 sweet spot
Price range
£18.07–£83.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
8.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #2,677 within Shoes. It carries 3,598 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
75%
Out of stock, average day
6.6%
Average rank
#2,677in Shoes
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,598per listing
Listings tracked
73

04 · Newcomers

Amazon counts 3 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Adidas Trainers Mens Originals products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£555£1K£2K£2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

59

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

26%

Top 20: 59%

Open market

0%

  • adidas90%
  • adidas Originals7%
  • LUCKY STEP1%
  • HOBIBEAR1%
  • Padgene1%
  • DANISH ENDURANCE0%

Demand

Adidas Trainers Mens Originals search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.4×

Search terms

Top Adidas Trainers Mens Originals search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • adidas spezial trainers women110K/yr
  • adidas spezial trainers mens64K/yr
  • adidas spezial70K/yr
  • adidas handball spezial15K/yr
  • adidas handball spezial womens20K/yr
  • adidas handball spezial mens trainers15K/yr
  • adidas spezial women14K/yr
  • spezial10K/yr
  • adidas trainers women spezial8K/yr
  • adidas spezial trainers6K/yr

Reviews and returns

What reviews say buyers love and hate about Adidas Trainers Mens Originals

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.06

A bit tight

Too narrow

comes up small

Feet Fit17%−0.08

Were too narrow for me

narrower at the toe area

was too tight at toes had to return

Color13%−0.04

Wrong size and colour sent

they are actually blue and not black

one was faded

Width10%−0.04

Way too narrow

not for wide feet

Smell7%−0.05

The smell from them is a clear indicator they are fake

Love

Comfort-Overall32%+2.52

Very comfortable

Beautifully comfortable for all day wear

Happy with these shoes,very comfortable

Quality-Overall21%+0.92

Good quality

seems better, more robust quality

comfort excellent quality as expected

Size-Overall14%−0.06

Great fit

Good true fit

very good fit. bought 9.5

Value For Money13%+0.86

Good price

Well worth buying

Great value

Color6%−0.04

Lovely colour

actually quite smart in the black anyway

loved the brown stripes

Return

8.4% Return rate 80% Fixable by listing

Size-Overall42%▇███▇▇

A bit tight

Too narrow

comes up small

Feet Fit15%█▆▆▆▅▅

Were too narrow for me

narrower at the toe area

was too tight at toes had to return

Color13%▃▃▂▃█▆

Wrong size and colour sent

they are actually blue and not black

one was faded

Width10%▆▆██▅▆

Way too narrow

not for wide feet

Comfort-Overall4%▅▇█▄▂█

Needs more comfort

FAQ

Common Adidas Trainers Mens Originals questions

Answered from the same tracked data.