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adidas trainers mens originals

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 7Growth 33Conversion 3Competition 89Returns 13Price range 95Avg price 95Brand share 1Review moat 29Quality gap 57

Avg price

Incredible£37.61

avg listing price — sweet spot $15–$100

Price range

Incredible£18.07–£83.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great26%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+6.4%

90-day search growth — must beat 0% to launch

Review moat

Okay3,598.11

avg incumbent reviews — the moat a new listing must climb

Returns

Bad8.4%

return rate — above 5% kills the launch gate

Market size

Bad£28K

£28K/yr · 336K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, adidas trainers mens originals is a £28K/yr Amazon United Kingdom market (336K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

adidas trainers mens originals market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
£19K–£28K
units × avg price
Conversion rate
0.2%
Avg BSR
#2,677
Page quality
0%
Prime
75%
Sponsored
56%
Out of stock
6.6%
Avg brand age
42 months
Avg seller age
178 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

6 rising

Sellers

59

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

26%

Top 20: 59%

Open market

0%

  • adidas90%
  • adidas Originals7%
  • LUCKY STEP1%
  • HOBIBEAR1%
  • Padgene1%
  • DANISH ENDURANCE0%

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — +6.4% search growth over the last 90 days.
80K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.4×

Top adidas trainers mens originals search terms

  • adidas spezial trainers women110K/yr
  • adidas spezial trainers mens64K/yr
  • adidas spezial70K/yr
  • adidas handball spezial15K/yr
  • adidas handball spezial womens20K/yr
  • adidas handball spezial mens trainers15K/yr
  • adidas spezial women14K/yr
  • spezial10K/yr
  • adidas trainers women spezial8K/yr
  • adidas spezial trainers6K/yr
All search terms

Top adidas trainers mens originals products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%£5554%£1K6%£2K8%£2K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about adidas trainers mens originals

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall32%

“Very comfortable”

Quality-Overall21%

“Good quality”

Size-Overall14%

“Great fit”

Value For Money13%

“Good price”

Color6%

“Lovely colour”

Exercise/Sports Suitability5%

“The trainers from Adidas are all comfortable for daily wear”

Shape/Style2%

“Lovely style”

Feet Fit1%

“I have narrow feet so not a problem”

Warmth1%

“Good for winter to kerp feet cosy”

Weight Light1%

“lightweight”

What buyers complain about

Size-Overall26%

“A bit tight”

Feet Fit17%

“Were too narrow for me”

Color13%

“Wrong size and colour sent”

Width10%

“Way too narrow”

Smell7%

“The smell from them is a clear indicator they are fake”

Material Quality3%

“the material is a bit hard”

Comfort-Overall3%

“Needs more comfort”

Pain Relief-Overall3%

“my feet feel squashed”

Thickness2%

“The is really thick which makes them look bulky”

Top return reasons

Size-Overall42%
Feet Fit15%
Color13%
Width10%
Comfort-Overall4%
Length2%
Advertised Vs Actual Product2%
Quality-Overall1%
Material Quality1%
Leather Quality1%

Common questions

Is adidas trainers mens originals profitable to sell on Amazon United Kingdom?
The niche generates £28K/yr across 73 tracked products. 3 of 24 products launched in the last 360 days are still selling. 90-day search growth is +6.4%. Flapen's verdict: Skip it (38/100).
How competitive is the adidas trainers mens originals niche?
6 brands and 59 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in adidas trainers mens originals?
Top complaints mined from reviews: Size-Overall, Feet Fit, Color. The return rate is 8.4% — above our launch gate.
When does demand for adidas trainers mens originals peak?
Demand peaks in Nov–Dec; the busiest month runs 6.4× the quietest.
What does it cost to enter the adidas trainers mens originals niche?
Listings span £18.07–£83.38; the average listing price is £37.61 (sweet spot $15–$100). The average incumbent carries 3,598 reviews — the moat a new listing must climb.