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adidas hoodie mens
Skip itSoft demand (-43.9% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Avg price
Great£18.96avg listing price — sweet spot $15–$100
Price range
Great£5.68–£44.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Review moat
Bad7,000.33avg incumbent reviews — the moat a new listing must climb
Market size
Bad£72K£72K/yr · 720K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-43.9%90-day search growth — must beat 0% to launch