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Adidas Hoodie Mens

Fail

Demand is soft, at -43.9% this quarter, so Adidas Hoodie Mens is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£72K/yr720K searches / yr
90-day growth
-43.9%search demand this quarter
Competition
13%top-5 click share · 50 brands · 117 sellers

Flapen Score

Adidas Hoodie Mens against its category

The dotted line is the Fashion average. Past it, Adidas Hoodie Mens is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adidas Hoodie Mens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Adidas Hoodie Mens 720K times last year and spent an estimated £72K. The top 5 brands take 74% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 720K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -43.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
720K
Growth, 90 days vs prior 90
-43.9%
Conversion, latest week
0.5%
Market size, estimated
£72Ka year
Peak month
December7.5× the quietest month
Top search term
mens zip up hoodies62K searches a year

02 · Price

A sale here is worth £18.96.

Listings sell for £18.96 on average, from £5.68 to £44.25. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £18.96 that is £0 to £2K a year per listing.

Average price
£18.96inside the $15 to $100 sweet spot
Price range
£5.68–£44.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #305 within Jumpers, Cardigans & Sweatshirts. It carries 7,000 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
87%
Out of stock, average day
6.4%
Average rank
#305in Jumpers, Cardigans & Sweatshirts
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,000per listing
Listings tracked
196

04 · Newcomers

4 of last year's 71 launches cleared the first-year sales bar.

71 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
71
Successful launches
4Amazon's first-year sales bar
Average brand age
52 months

Products

Top Adidas Hoodie Mens products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 13% of clicks, no more. An open shelf where new products get seen.

£0£723£1K£2K£3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

50 rising

Sellers

117

Est. top-5 brand share

74%

Top 20: 91%

Est. top-5 click share

13%

Top 20: 33%

Open market

24%

  • adidas49%
  • Amazon Essentials13%
  • LBL Leading the Better Life5%
  • True Face3%
  • Scruffs3%
  • LABEL APPAREL2%

Demand

Adidas Hoodie Mens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.5×

Search terms

Top Adidas Hoodie Mens search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mens zip up hoodies62K/yr
  • adidas hoodie mens150K/yr
  • work hoodies for men93K/yr
  • mens hoodies sale clearance86K/yr
  • adidas hoodie58K/yr
  • adidas sweatshirt men42K/yr
  • mens adidas hoodie37K/yr
  • adidas hoodies for men uk16K/yr
  • mens zipped hoodies14K/yr
  • adidas sweatshirt16K/yr

Reviews and returns

What reviews say buyers love and hate about Adidas Hoodie Mens

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Size-Overall”
3.3%of orders come back
“Too big”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Adidas Hoodie Mens questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data