adidas hoodie mens
Skip itSoft demand (-43.9% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Avg price
Great£18.96avg listing price — sweet spot $15–$100
Price range
Great£5.68–£44.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Review moat
Bad7,000.33avg incumbent reviews — the moat a new listing must climb
Market size
Bad£72K£72K/yr · 720K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-43.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, adidas hoodie mens is a £72K/yr Amazon United Kingdom market (720K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
adidas hoodie mens market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £95K–£114K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #305
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 74%
- Out of stock
- 6.4%
- Avg brand age
- 52 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.Brands
50 rising
Sellers
117
Top-5 brand share
74%
Top 20: 91%
Top-5 click share
13%
Top 20: 33%
Open market
24%
- adidas49%
- Amazon Essentials13%
- LBL Leading the Better Life5%
- True Face3%
- Scruffs3%
- LABEL APPAREL2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -43.9% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.5×
Top adidas hoodie mens search terms
- mens zip up hoodies62K/yr
- adidas hoodie mens150K/yr
- work hoodies for men93K/yr
- mens hoodies sale clearance86K/yr
- adidas hoodie58K/yr
- adidas sweatshirt men42K/yr
- mens adidas hoodie37K/yr
- adidas hoodies for men uk16K/yr
- mens zipped hoodies14K/yr
- adidas sweatshirt16K/yr
Top adidas hoodie mens products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
adidas Mens Essentials Feelcozy Fleece Hoodie Sweatshirt black/white XL
adidas£21.064.5★1,351 rev
adidas Mens Essentials Feelcozy Fleece Hoodie Sweatshirt black/white L
adidas£20.184.5★1,351 rev
Amazon Essentials Mens Full-zip Hooded Fleece Sweatshirt Sweatshirt Red (burgundy) Large
Amazon Essentials£13.034.3★59,223 rev
adidas Mens Essentials Big Logo French Terry Hoodie Sweatshirt Black/White L
adidas£19.664.4★510 rev
adidas Mens Essentials Feelcozy Fleece Sweatshirt medium grey heather/black M
adidas£14.234.3★903 rev
Newest
by launch dateadidas Mens Essentials Feelcozy Fleece Hoodie Sweatshirt black/white XL
adidas£21.061,351 rev
adidas Mens Essentials Feelcozy Fleece Hoodie Sweatshirt black/white L
adidas£20.181,351 rev
adidas Mens Essentials Big Logo French Terry Hoodie Sweatshirt Black/White L
adidas£19.66510 rev
adidas Mens Essentials Feelcozy Fleece Sweatshirt medium grey heather/black M
adidas£14.23903 rev
adidas Mens Essential Three Stripes French Terry Fullzip Hoodie Sweatshirt Black/White L
adidas£26.33742 rev
Trending
90-day click momentum
adidas Mens ESSENTIAL THREE STRIPES FLEECE HOODIE black/carbon L
adidas£31.464.5★
Amazon Essentials Mens Pullover Sweatshirt Hoodie (Available in Big & Tall) Forest Green S
Amazon Essentials£13.264.4★
Amazon Essentials Mens Lightweight French Terry Full-Zip Hoodie with Comfortable Fit Dark Navy S
Amazon Essentials£11.314.1★
Amazon Essentials Mens Full-Zip Fleece Hoodie (Available in Big & Tall) Black XXL Plus
Amazon Essentials£14.674.3★
adidas Mens COLLEGIATE FLEECE FULL-ZIP wonder alumina/dark blue M
adidas£40.444.8★
What buyers say about adidas hoodie mens
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality top looks great on”
“Fits well”
“Good for the price”
“Very comfortable”
“Warm and cozy”
“comfortable nice material”
“Exactly as stated”
“Colour is good”
“they are ideal for a gym workout”
“It has a cool soft training / summer material”
What buyers complain about
“Too big”
“Garbage”
“Very cheap materials used”
“Colour not as advertised”
“I returned as zip was broken”
“My sons went extremely bobbly where is back pack sits after 1 day”
“The picture does not match”
“Dissapointingly thin”
“Washes terribly”
“Not the thickest material”
Top return reasons
Common questions
- Is adidas hoodie mens profitable to sell on Amazon United Kingdom?
- The niche generates £72K/yr across 196 tracked products. 4 of 71 products launched in the last 360 days are still selling. 90-day search growth is -43.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the adidas hoodie mens niche?
- 50 brands and 117 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in adidas hoodie mens?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 3.3%.
- When does demand for adidas hoodie mens peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 7.5× the quietest.
- What does it cost to enter the adidas hoodie mens niche?
- Listings span £5.68–£44.25; the average listing price is £18.96 (sweet spot $15–$100). The average incumbent carries 7,000 reviews — the moat a new listing must climb.