How competitive is the Adidas Hoodie Mens niche on Amazon United Kingdom?

50 brands and 117 sellers compete in Adidas Hoodie Mens on Amazon United Kingdom. The top 5 Adidas Hoodie Mens products take 13% of clicks and its top 5 brands hold 74% of demand.

What do buyers complain about in Adidas Hoodie Mens?

Adidas Hoodie Mens buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Material Quality, the themes mined from the niche's reviews. Its return rate is 3.3%.

What does it cost to enter the Adidas Hoodie Mens niche?

Adidas Hoodie Mens sells for £18.96 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £5.68–£44.25. The average incumbent carries 7,000 reviews — the moat a new listing must climb.

Adidas Hoodie Mens

soft demand (-43.9% this quarter) — Adidas Hoodie Mens doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Adidas Hoodie Mens profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Adidas Hoodie Mens is a £72K/yr Amazon United Kingdom market (720K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.

Adidas Hoodie Mens: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -43.9% over the last 90 days and 0.5% of searches end in a purchase.

£72K

revenue / yr

Units sold / yr6K

Search volume / yr-43.9%720K

Conversion rate0.5%

Avg price£18.96

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers50 · 117

Top-5 product click share13%

Open market26%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 196 products

Top Adidas Hoodie Mens products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

adidas Mens Essentials Feelcozy Fleece Hoodie Sweatshirt black/white XL

Price: £21.06
Rating: 4.5/5
Reviews: 1,351
Age: 1mo ago

adidas Mens Essentials Feelcozy Fleece Hoodie Sweatshirt black/white L

Price: £20.18
Rating: 4.5/5
Reviews: 1,351
Age: 1mo ago

Amazon Essentials Mens Full-zip Hooded Fleece Sweatshirt Sweatshirt Red (burgundy) Large

Price: £13.03
Rating: 4.3/5
Reviews: 59,223
Age: 6y ago

adidas Mens Essentials Big Logo French Terry Hoodie Sweatshirt Black/White L

Price: £19.66
Rating: 4.4/5
Reviews: 510
Age: 1mo ago

adidas Mens Essentials Feelcozy Fleece Sweatshirt medium grey heather/black M

Price: £14.23
Rating: 4.3/5
Reviews: 903
Age: 1mo ago

Newest

by launch date

adidas Mens Essentials Feelcozy Fleece Hoodie Sweatshirt black/white XL

Price: £21.06
Rating: 4.5/5
Reviews: 1,351
Age: 1mo ago

adidas Mens Essentials Feelcozy Fleece Hoodie Sweatshirt black/white L

Price: £20.18
Rating: 4.5/5
Reviews: 1,351
Age: 1mo ago

adidas Mens Essentials Big Logo French Terry Hoodie Sweatshirt Black/White L

Price: £19.66
Rating: 4.4/5
Reviews: 510
Age: 1mo ago

adidas Mens Essentials Feelcozy Fleece Sweatshirt medium grey heather/black M

Price: £14.23
Rating: 4.3/5
Reviews: 903
Age: 1mo ago

adidas Mens Essential Three Stripes French Terry Fullzip Hoodie Sweatshirt Black/White L

Price: £26.33
Rating: 4.5/5
Reviews: 742
Age: 1mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

50 rising

Sellers

117

Top-5 brand share

74%

Top 20: 91%

Top-5 click share

13%

Top 20: 33%

Open market

24%

adidas49%
Amazon Essentials13%
LBL Leading the Better Life5%
True Face3%
Scruffs3%
LABEL APPAREL2%

Adidas Hoodie Mens demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume720KCVR0.5%Products196Brands50Top 5 Brands74%OOS Rate6.4%Rating4.3★Reviews7,000Avg BSR#305

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.5×

Top Adidas Hoodie Mens search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mens zip up hoodies62K/yr -11.9%0.3% conv.
adidas hoodie mens150K/yr -52.4%0.4% conv.
work hoodies for men93K/yr -60.2%0.6% conv.
mens hoodies sale clearance86K/yr -57.9%0.3% conv.
adidas hoodie58K/yr -31.2%0.2% conv.
adidas sweatshirt men42K/yr -46.4%0.6% conv.
mens adidas hoodie37K/yr -50.7%0.3% conv.
adidas hoodies for men uk16K/yr -24.4%0.4% conv.
mens zipped hoodies14K/yr +3.5%0.0% conv.
adidas sweatshirt16K/yr -28.7%0.4% conv.

What reviews say buyers love and hate about Adidas Hoodie Mens

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Quality-Overall24%

“Good quality top looks great on”

Size-Overall23%

“Fits well”

Value For Money12%

“Good for the price”

Comfort-Overall8%

“Very comfortable”

Warmth6%

“Warm and cozy”

What buyers complain about

66% of reviews

Size-Overall27%

“Too big”

Quality-Overall17%

“Garbage”

Material Quality4%

“Very cheap materials used”

Color4%

“Colour not as advertised”

Zipper Quality4%

“I returned as zip was broken”

Adidas Hoodie Mens return rate & reasons

Why buyers send it back, as a share of all return requests.

3.3%

Return rate

82%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

65%

2Material Quality

3Quality-Overall

4Color

5Zipper Quality

Common Adidas Hoodie Mens questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Adidas Hoodie Mens 45/100 on Amazon United Kingdom — Skip it. The niche generates £72K/yr across 196 tracked products. 4 of 71 products launched in the last 360 days are still selling. Search demand moved -43.9% over the last 90 days.