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9ct Gold Earrings

9ct Gold Earrings shows a sweet-spot price point ($22.89 avg), but soft demand (-15.4% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 22Growth 17Conversion 18Competition 50Returns 90Price range 84Avg price 95Brand share 63Review moat 83Quality gap 82
This niche Category average

Is 9ct Gold Earrings profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 9ct Gold Earrings is a £90K/yr Amazon United Kingdom market (279K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

9ct Gold Earrings: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -15.4% over the last 90 days and 1.4% of searches end in a purchase.

£90K

revenue / yr

Units sold / yr4K
Search volume / yr-15.4%279K
Conversion rate1.4%
Avg price£22.89

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers17 · 19
Top-5 product click share55%
Open market33%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement89%
New entrants (1y)3· 0 succeeded
Avg rating4.2★
Avg reviews349

Top 9ct Gold Earrings products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

19

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

27%

  • Hiseeyo21%
  • Old English Jewellers18%
  • Yulovee10%
  • JEMARA10%
  • AVYRING8%
  • CASSIECA6%

9ct Gold Earrings demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume279KCVR1.4%Products28Brands17Top 5 Brands67%OOS Rate6.5%Rating4.2★Reviews349Avg BSR#2,776
15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Top 9ct Gold Earrings search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 9ct gold earrings133K/yr
  • gold earrings for women 9ct93K/yr
  • real gold earrings14K/yr
  • heart earrings for women22K/yr
  • fashion earrings for women9K/yr
  • tiffany earrings5K/yr
  • drop earings3K/yr

What reviews say buyers love and hate about 9ct Gold Earrings

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Size-Overall19%

Fit really well good size

Quality-Overall18%

The reviews were accurate beautiful earrings

Value For Money16%

GOOD VALUE

Comfort-Overall9%

Comfortable to wear

Metal Authenticity6%

Good value and are silver, comfortable to wear no problems would buy again

What buyers complain about

83% of reviews
Size-Overall21%

Very good product size wasn't what I thought

Allergies14%

I was allergic to the metal within the same day I put them in

Advertised Vs Actual Product8%

Not as nice as picture

Metal Authenticity8%

the 'gold' comes off

Quality-Overall7%

looks cheap

9ct Gold Earrings return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

59%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
45%
2Metal Authenticity
15%
3Quality-Overall
6%
4Advertised Vs Actual Product
5%
5Fastener Quality
4%

Common 9ct Gold Earrings questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 9ct Gold Earrings 52/100 on Amazon United Kingdom — Worth a look. The niche generates £90K/yr across 28 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -15.4% over the last 90 days.
Search demand for 9ct Gold Earrings on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 3.3× the quietest.