Is 9ct gold earrings profitable to sell on Amazon United Kingdom?

The niche generates £90K/yr across 28 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the 9ct gold earrings niche?

17 brands and 19 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in 9ct gold earrings?

Top complaints mined from reviews: Size-Overall, Allergies, Advertised Vs Actual Product. The return rate is 1.3%.

When does demand for 9ct gold earrings peak?

Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the 9ct gold earrings niche?

Listings span £4.97–£77.08; the average listing price is £22.89 (sweet spot $15–$100). The average incumbent carries 349 reviews — the moat a new listing must climb.

9ct gold earrings

Worth a look

Shows a sweet-spot price point ($22.89 avg), but soft demand (-15.4% this quarter) keeps it on the watch list.

Avg price

Incredible£22.89

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great£4.97–£77.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great348.79

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£90K

£90K/yr · 279K searches

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-15.4%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, 9ct gold earrings is a £90K/yr Amazon United Kingdom market (279K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

9ct gold earrings market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £69K–£92K; units × avg price
Conversion rate: 1.4%
Avg BSR: #2,776
Page quality: 0%
Prime: 93%
Sponsored: 89%
Out of stock: 6.5%
Avg brand age: 40 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

27%

Hiseeyo21%
Old English Jewellers18%
Yulovee10%
JEMARA10%
AVYRING8%
CASSIECA6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Open Trend

Top 9ct gold earrings search terms

9ct gold earrings133K/yr -9.4%0.5% conv.
gold earrings for women 9ct93K/yr -17.9%0.5% conv.
real gold earrings14K/yr -8.9%0.2% conv.
heart earrings for women22K/yr -49.7%0.2% conv.
fashion earrings for women9K/yr +40.8%0.0% conv.
tiffany earrings5K/yr -32.6%0.0% conv.
drop earings3K/yr -2.5%0.0% conv.

All search terms

Top 9ct gold earrings products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

9CT Gold Earrings Gold Earrings for Women 9ct U-shaped Small Hoops Earring for Women (21mm)

Hiseeyo£77.085.0★2 rev

Old English Jewellers 9ct Yellow Gold Sleeper Earrings for Women - 14mm. Small Gold Hoop Earrings for Women with Warm & Classic Finish. Gold Earrings Hoops.

Old English Jewellers£24.883.9★556 rev

JEMARA Gold Hoop Earrings For Women 14K Gold Plated Small Hoop Earrings Cubic Zirconia Stud Huggie Cartilage Earring Sets for Multiple Piercing 4 Paris Gold Earrings Set for Women

JEMARA£8.184.1★229 rev

AVYRING Silver Heart Earrings - Cubic Zirconia Studs Hypoallergenic & Dainty Perfect for Brides & Bridesmaids

AVYRING£5.344.5★621 rev

CASSIECA 12Pairs Gold Earrings for Women Hypoallergenic Surgical Steel Earrings for Sensitive Ears 14K Gold Hoop Stud Sleeper Earring Flatback Cartilage Tragus Helix Piercing Earring

CASSIECA£11.074.3★797 rev

Newest

by launch date

Gold Hoop Earrings for Women 14CT Gold Earrings Hypoallergenic Lightweight Small Hoops (20mm) (20mm)

Hooporia£63.902 rev

5mo ago

14CT Gold Hoop Earrings for Women 14K Gold Earrings for Women Gold Hoops Earring for Womens Hoops Elegant Silhouette and Simple Beauty Hoop Earring for Womens (50mm)

Hooporia£41.882 rev

5mo ago

9CT Gold Earrings Gold Earrings for Women 9ct U-shaped Small Hoops Earring for Women (21mm)

Hiseeyo£77.082 rev

7mo ago

9CT Gold Hoop Earrings for Women Gold Earrings for Women Design Hypoallergenic Lightweight Hoop Earrings Hoops

Hiseeyo£75.761 rev

1y ago

3 Pairs Stud Hoops Earrings for Women 14K Gold Gold Hoop Earrings for Women Hypoallergenic Cartilage Earring-s for Multiple Piercing Dainty Small Stackable Hoop Earring-s Set

FUNTE£8.4085 rev

1y ago

What buyers say about 9ct gold earrings

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall19%

“Fit really well good size”

Quality-Overall18%

“The reviews were accurate beautiful earrings”

Value For Money16%

“GOOD VALUE”

Comfort-Overall9%

“Comfortable to wear”

Metal Authenticity6%

“Good value and are silver, comfortable to wear no problems would buy again”

Color4%

“such a beautiful colour”

Weight Light4%

“lightweight”

Shape/Style3%

“I also love that you get a few different styles in one set — makes it easy to mix”

Brightness/Shine/Glow3%

“Beautiful shiny”

Ease Of Use2%

“Easy to use and looks nice”

What buyers complain about

Size-Overall21%

“Very good product size wasn't what I thought”

Allergies14%

“I was allergic to the metal within the same day I put them in”

Advertised Vs Actual Product8%

“Not as nice as picture”

Metal Authenticity8%

“the 'gold' comes off”

Quality-Overall7%

“looks cheap”

Value For Money7%

“They look far more expensive than they are”

Durability6%

“One broke within a week”

Fastener Quality5%

“Cannot see the clasp of the both ends of the bracelet chain”

Color5%

“I would not recommend these earrings as they turned my ears green”

Ease Of Use3%

“hard to fasten”

Top return reasons

Size-Overall45%

Metal Authenticity15%

Quality-Overall6%

Advertised Vs Actual Product5%

Fastener Quality4%

Defective Material/Parts4%

Functionality-Overall3%

Durability3%

Color3%

Strength2%

Common questions

Is 9ct gold earrings profitable to sell on Amazon United Kingdom?: The niche generates £90K/yr across 28 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Worth a look (52/100).
How competitive is the 9ct gold earrings niche?: 17 brands and 19 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in 9ct gold earrings?: Top complaints mined from reviews: Size-Overall, Allergies, Advertised Vs Actual Product. The return rate is 1.3%.
When does demand for 9ct gold earrings peak?: Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the 9ct gold earrings niche?: Listings span £4.97–£77.08; the average listing price is £22.89 (sweet spot $15–$100). The average incumbent carries 349 reviews — the moat a new listing must climb.