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9ct Gold Earrings

Maybe

Products sell for $22.89 on average, inside the sweet spot. But demand is soft, at -15.4% this quarter, so 9ct Gold Earrings is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 2,461 Fashion niches · +4 vs the category median of 48
Market size
£90K/yr279K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
55%top-5 click share · 17 brands · 19 sellers

Flapen Score

9ct Gold Earrings against its category

The dotted line is the Fashion average. Past it, 9ct Gold Earrings is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 9ct Gold Earrings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 9ct Gold Earrings 279K times last year and spent an estimated £90K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
279K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
1.4%
Market size, estimated
£90Ka year
Peak month
December3.3× the quietest month
Top search term
9ct gold earrings133K searches a year

02 · Price

A sale here is worth £22.89.

Listings sell for £22.89 on average, from £4.97 to £77.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £22.89 that is £0 to £2K a year per listing.

Average price
£22.89inside the $15 to $100 sweet spot
Price range
£4.97–£77.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #2,776 within Jewellery. It carries 349 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
93%
Out of stock, average day
6.5%
Average rank
#2,776in Jewellery
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
349per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top 9ct Gold Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

19

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

27%

  • Hiseeyo21%
  • Old English Jewellers18%
  • Yulovee10%
  • JEMARA10%
  • AVYRING8%
  • CASSIECA6%

Demand

9ct Gold Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top 9ct Gold Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 9ct gold earrings133K/yr
  • gold earrings for women 9ct93K/yr
  • real gold earrings14K/yr
  • heart earrings for women22K/yr
  • fashion earrings for women9K/yr
  • tiffany earrings5K/yr
  • drop earings3K/yr

Reviews and returns

What reviews say buyers love and hate about 9ct Gold Earrings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%+0.78

Very good product size wasn't what I thought

Stems are long

Very small

Allergies14%−0.15

I was allergic to the metal within the same day I put them in

My skin is literally bleeding

I have a metal allergy

Advertised Vs Actual Product8%−0.15

Not as nice as picture

not like the picture very small

Not as described

Metal Authenticity8%−0.12

the 'gold' comes off

Yhey are not 925 silver

Not gold

Quality-Overall7%+1.07

looks cheap

Not good quality for ghe money

Poor quality

Love

Size-Overall19%+0.78

Fit really well good size

Easy to fit

not too big, theyre perfect

Quality-Overall18%+1.07

The reviews were accurate beautiful earrings

Good quality

Good quality set

Value For Money16%+0.77

GOOD VALUE

value for money

Good Value for money

Comfort-Overall9%+0.79

Comfortable to wear

comfortable in the ear

comfortable using

Metal Authenticity6%−0.12

Good value and are silver, comfortable to wear no problems would buy again

They are a lovely colour gold. not cheap looking

The gold has a nice shine to it. not dull or cheap looking.

Return

1.3% Return rate 59% Fixable by listing

Size-Overall45%▇█▆▅▆▇

Very good product size wasn't what I thought

Stems are long

Very small

Metal Authenticity15%▄▁█▆▆▄

the 'gold' comes off

Yhey are not 925 silver

Not gold

Quality-Overall6%▃▅▂█▃▆

looks cheap

Not good quality for ghe money

Poor quality

Advertised Vs Actual Product5%▇█▁▄▄▃

Not as nice as picture

not like the picture very small

Not as described

Fastener Quality4%▇▅▄▃▄█

Cannot see the clasp of the both ends of the bracelet chain

quite fiddly to fit due to no clasp as on most earrings

Clasp too tight

FAQ

Common 9ct Gold Earrings questions

Answered from the same tracked data.