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52

9ct Gold Earrings

Worth a look

Shows a sweet-spot price point ($22.89 avg), but soft demand (-15.4% this quarter) keeps it on the watch list.

Market size 22Growth 17Conversion 18Competition 50Returns 90Price range 84Avg price 95Brand share 63Review moat 83Quality gap 82

Avg price

Incredible£22.89

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great£4.97–£77.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great348.79

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£90K

£90K/yr · 279K searches

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-15.4%

90-day search growth — must beat 0% to launch

Is 9ct gold earrings profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 9ct gold earrings is a £90K/yr Amazon United Kingdom market (279K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

9ct gold earrings market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
£69K–£92K
units × avg price
Conversion rate
1.4%
Avg BSR
#2,776
Page quality
0%
Prime
93%
Sponsored
89%
Out of stock
6.5%
Avg brand age
40 months
Avg seller age
186 days

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

19

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

27%

  • Hiseeyo21%
  • Old English Jewellers18%
  • Yulovee10%
  • JEMARA10%
  • AVYRING8%
  • CASSIECA6%

9ct gold earrings demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.4% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Top 9ct gold earrings search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • 9ct gold earrings133K/yr
  • gold earrings for women 9ct93K/yr
  • real gold earrings14K/yr
  • heart earrings for women22K/yr
  • fashion earrings for women9K/yr
  • tiffany earrings5K/yr
  • drop earings3K/yr
All search terms

Top 9ct gold earrings products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£4K10%£9K15%£13K20%£18K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about 9ct gold earrings

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall19%

“Fit really well good size”

Quality-Overall18%

“The reviews were accurate beautiful earrings”

Value For Money16%

“GOOD VALUE”

Comfort-Overall9%

“Comfortable to wear”

Metal Authenticity6%

“Good value and are silver, comfortable to wear no problems would buy again”

Color4%

“such a beautiful colour”

Weight Light4%

“lightweight”

Shape/Style3%

“I also love that you get a few different styles in one set — makes it easy to mix”

Brightness/Shine/Glow3%

“Beautiful shiny”

Ease Of Use2%

“Easy to use and looks nice”

What buyers complain about

Size-Overall21%

“Very good product size wasn't what I thought”

Allergies14%

“I was allergic to the metal within the same day I put them in”

Advertised Vs Actual Product8%

“Not as nice as picture”

Metal Authenticity8%

“the 'gold' comes off”

Quality-Overall7%

“looks cheap”

Value For Money7%

“They look far more expensive than they are”

Durability6%

“One broke within a week”

Fastener Quality5%

“Cannot see the clasp of the both ends of the bracelet chain”

Color5%

“I would not recommend these earrings as they turned my ears green”

Ease Of Use3%

“hard to fasten”

Top return reasons

Size-Overall45%
Metal Authenticity15%
Quality-Overall6%
Advertised Vs Actual Product5%
Fastener Quality4%
Defective Material/Parts4%
Functionality-Overall3%
Durability3%
Color3%
Strength2%

Common 9ct gold earrings questions

Is 9ct gold earrings profitable to sell on Amazon United Kingdom?
The niche generates £90K/yr across 28 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Worth a look (52/100).
How competitive is the 9ct gold earrings niche?
17 brands and 19 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in 9ct gold earrings?
Top complaints mined from reviews: Size-Overall, Allergies, Advertised Vs Actual Product. The return rate is 1.3%.
When does demand for 9ct gold earrings peak?
Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the 9ct gold earrings niche?
Listings span £4.97–£77.08; the average listing price is £22.89 (sweet spot $15–$100). The average incumbent carries 349 reviews — the moat a new listing must climb.

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