52
9ct gold earrings
Worth a lookShows a sweet-spot price point ($22.89 avg), but soft demand (-15.4% this quarter) keeps it on the watch list.
Avg price
Incredible£22.89avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great£4.97–£77.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great348.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Bad£90K£90K/yr · 279K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier