53
80s fancy dress for women
Worth a lookShows a thin review moat (231 avg reviews), but weak search conversion (1.3%) keeps it on the watch list.
Review moat
Great231.26avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Avg price
Good£13.35avg listing price — sweet spot $15–$100
Price range
Good£5.73–£26.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£276K£276K/yr · 1.6M searches
Returns
Okay3.8%return rate — above 5% kills the launch gate
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale