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80s Fancy Dress for Women

Maybe

The average product has only 231 reviews. But buyers convert on only 1.3% of searches, so 80s Fancy Dress for Women is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 2,461 Fashion niches · +5 vs the category median of 48
Market size
£276K/yr1.6M searches / yr
90-day growth
-8.2%search demand this quarter
Competition
37%top-5 click share · 22 brands · 26 sellers

Flapen Score

80s Fancy Dress for Women against its category

The dotted line is the Fashion average. Past it, 80s Fancy Dress for Women is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 80s Fancy Dress for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 80s Fancy Dress for Women 1.6M times last year and spent an estimated £276K. The top 5 brands take 61% of clicks. Demand peaks in Mar. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £276K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
1.3%
Market size, estimated
£276Ka year
Peak month
March2.2× the quietest month
Top search term
80s fancy dress for women618K searches a year

02 · Price

A sale here is worth £13.35.

Listings sell for £13.35 on average, from £5.73 to £26.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £13.35 that is £1K to £3K a year per listing.

Average price
£13.35under the $15 to $100 sweet spot
Price range
£5.73–£26.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
3.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #408 within Tops, T-Shirts & Blouses. It carries 231 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
97%
Out of stock, average day
11.3%
Average rank
#408in Tops, T-Shirts & Blouses
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
231per listing
Listings tracked
38

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top 80s Fancy Dress for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£28K£55K£83K£110K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

26

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

37%

Top 20: 74%

Open market

34%

  • Glirop28%
  • Cutesong16%
  • ELFIN8%
  • Shepinsky5%
  • Ronilp5%
  • Beamely4%

Demand

80s Fancy Dress for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.2×

Search terms

Top 80s Fancy Dress for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 80s fancy dress for women618K/yr
  • 90s fancy dress women171K/yr
  • 80s fancy dress168K/yr
  • 80s94K/yr
  • 80s accessories for women77K/yr
  • 80s outfits61K/yr
  • 80 s fancy dress women60K/yr
  • 80s fancy dress women51K/yr
  • 80s accessories35K/yr
  • madonna fancy dress 80s54K/yr

Reviews and returns

What reviews say buyers love and hate about 80s Fancy Dress for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall26%−0.15

Cheap

Very poor quality

The quality is not as expected

Size-Overall23%−0.04

but theyre too big for me anyway I wouldnt have worn them

Very Small

the leotard was very small

Smell14%−0.13

a kind of fishy smell

awful smell

it smells of fish

Strength9%−0.03

A bit flimsy

Thigh Fit5%−0.01

Leg warmers were a bit tight

Love

Value For Money32%+2.24

Value for money

Good value for money

Good value

Size-Overall16%−0.04

perfect fit

Fit exactly as expected

Sizes were generous

Quality-Overall16%−0.15

Fab set, very good qaulity

Superb quality

Well made

Advertised Vs Actual Product7%+0.63

As advertised, arrived as expected, good quality, worked for a fancy dress 80s party

better than expected

True to description

Color6%+0.60

the colours really pop under party lights

Bonus with it being fishnet in style meant the wearer was nice and cool and the bright pink colour helped him to stand out

Pink and beautiful and pops in pictures

Return

3.8% Return rate 80% Fixable by listing

Size-Overall67%▅▆██▆█

but theyre too big for me anyway I wouldnt have worn them

Very Small

the leotard was very small

Quality-Overall11%█▄▂▅▄▄

Cheap

Very poor quality

The quality is not as expected

Waist Fit3%█▁▃▁▁▄
Smell3%▅▄▅▆█▃

a kind of fishy smell

awful smell

it smells of fish

Color3%██▃▁▄▃

FAQ

Common 80s Fancy Dress for Women questions

Answered from the same tracked data.