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72

power bank

Launch it

A $11.4M/yr market growing +45.9% this quarter with returns at 1.1% — clears our launch bar.

Market size 100Growth 66Conversion 55Competition 62Returns 94Price range 85Avg price 82Brand share 73Review moat 21Quality gap 62

Market size

Incredible£11.4M

£11.4M/yr · 14.2M searches

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great£9.47–£55.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£17.62

avg listing price — sweet spot $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Growth

Good+45.9%

90-day search growth — must beat 0% to launch

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Review moat

Bad11,631.64

avg incumbent reviews — the moat a new listing must climb