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Power Bank

Power Bank clears our launch bar: a $11.4M/yr market growing +45.9% this quarter with returns at 1.1%.

Flapen Score

72
Launch it
Market size 100Growth 66Conversion 55Competition 62Returns 94Price range 85Avg price 82Brand share 73Review moat 21Quality gap 62
This niche Category average

Is Power Bank profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Power Bank is a £11.4M/yr Amazon United Kingdom market (14.2M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Launch it — 72/100.

Power Bank: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +45.9% over the last 90 days and 4.6% of searches end in a purchase.

£11.4M

revenue / yr

Units sold / yr800K
Search volume / yr+45.9%14.2M
Conversion rate4.6%
Avg price£17.62

Who owns the niche?

The top 5 brands hold 61% of demand, so 39% of the market is open.

39%

open market share

Brands · sellers23 · 61
Top-5 product click share48%
Open market39%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement85%
New entrants (1y)11· 10 succeeded
Avg rating4.4★
Avg reviews11,632

Top Power Bank products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

£0£457K£914K£1.4M£1.8M101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

61

Top-5 brand share

61%

Top 20: 97%

Top-5 click share

48%

Top 20: 86%

Open market

33%

  • INIU22%
  • Anker14%
  • HELLEE10%
  • Bextoo9%
  • CFIAI6%
  • Xiaocodou6%

Power Bank demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume14.2MCVR4.6%Products33Brands23Top 5 Brands61%OOS Rate19.3%Rating4.4★Reviews11,632Avg BSR#47
500K300KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 1.8×

Top Power Bank search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • power bank6.5M/yr
  • power bank fast charging1.9M/yr
  • portable charger1.9M/yr
  • battery pack power bank335K/yr
  • mobile phone portable power banks411K/yr
  • powerbank429K/yr
  • battery pack694K/yr
  • power bank 50000mah329K/yr
  • powerbank fast charging201K/yr
  • 20000mah power bank185K/yr

What reviews say buyers love and hate about Power Bank

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Charging34%

Charges fast

Quality-Overall13%

Best quality

Value For Money9%

Good value for money

Ease Of Use5%

Easy to operate

Battery Life5%

Amazing battery life

What buyers complain about

72% of reviews
Charging35%

Didn't charge

Durability11%

Broke after one use

Weight Heavy8%

Just too heavy

Quality-Overall5%

Bad quality

Battery Life3%

Battery doesn't last long

Power Bank return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

13%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Charging
38%
2Weight Heavy
18%
3Size-Overall
9%
4Functionality-Overall
7%
5Compatibility-Overall
5%

Common Power Bank questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Power Bank 72/100 on Amazon United Kingdom — Launch it. The niche generates £11.4M/yr across 33 tracked products. 10 of 11 products launched in the last 360 days are still selling. Search demand moved +45.9% over the last 90 days.
Search demand for Power Bank on Amazon United Kingdom peaks in Jun–Jul–Aug, where the busiest month runs 1.8× the quietest.