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Power Bank

Pass

Power Bank scores 72 out of 100, a Pass. Shoppers spend $11.4M a year here, search demand grew +45.9% this quarter, and returns run at 1.1% of orders.

Flapen Score
72
72 / 100
Top 1% of 1,488 Electronics & Photo niches · +28 vs the category median of 44
Market size
£11.4M/yr14.2M searches / yr
90-day growth
+45.9%search demand this quarter
Competition
48%top-5 click share · 23 brands · 61 sellers

Flapen Score

Power Bank against its category

The dotted line is the Electronics & Photo average. Past it, Power Bank is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Power Bank market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Power Bank 14.2M times last year and spent an estimated £11.4M. The top 5 brands take 61% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 72 out of 100, a Pass.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 14.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +45.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11.4M a year.

Searches, last 12 months
14.2M
Growth, 90 days vs prior 90
+45.9%
Conversion, latest week
4.6%
Market size, estimated
£11.4Ma year
Peak month
July1.8× the quietest month
Top search term
power bank6.5M searches a year

02 · Price

A sale here is worth £17.62.

Listings sell for £17.62 on average, from £9.47 to £55.37. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 12,500 to 15,000 of them. At £17.62 that is £220K to £264K a year per listing.

Average price
£17.62inside the $15 to $100 sweet spot
Price range
£9.47–£55.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
600K–800K
Units per listing a year
12,500–15,000
Revenue per listing a year
£220K–£264K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.3% of listings are out of stock. The average listing ranks #47 within Chargers. It carries 11,632 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
19.3%
Average rank
#47in Chargers
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,632per listing
Listings tracked
33

04 · Newcomers

Amazon counts 10 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
10Amazon's first-year sales bar
Average brand age
31 months

Products

Top Power Bank products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£457K£914K£1.4M£1.8M101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

61

Top-5 brand share

61%

Top 20: 97%

Top-5 click share

48%

Top 20: 86%

Open market

33%

  • INIU22%
  • Anker14%
  • HELLEE10%
  • Bextoo9%
  • CFIAI6%
  • Xiaocodou6%

Demand

Power Bank search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 1.8×

Search terms

Top Power Bank search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • power bank6.5M/yr
  • power bank fast charging1.9M/yr
  • portable charger1.9M/yr
  • battery pack power bank335K/yr
  • mobile phone portable power banks411K/yr
  • powerbank429K/yr
  • battery pack694K/yr
  • power bank 50000mah329K/yr
  • powerbank fast charging201K/yr
  • 20000mah power bank185K/yr

Reviews and returns

What reviews say buyers love and hate about Power Bank

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging35%−0.15

Didn't charge

Charges too slowly

Did not charge

Durability11%−0.14

Broke after one use

Broke in a week

Doesn't last

Weight Heavy8%−0.02

Just too heavy

Heavy and bulky

heavier than expected

Quality-Overall5%+1.00

Bad quality

To expensive for the quality

Rubbish quality

Battery Life3%

Battery doesn't last long

not a great battery life

Battery life is a bit short

Love

Charging34%−0.15

Charges fast

Charges well

Charges in no time

Quality-Overall13%+1.00

Best quality

Build quality is solid

quality build is very good

Value For Money9%+1.11

Good value for money

Value for money

Good for price

Ease Of Use5%+0.63

Easy to operate

Easy to use

Very handy

Battery Life5%

Amazing battery life

Excellent battery

supports fast charging

Return

1.1% Return rate 13% Fixable by listing

Charging38%███▇██

Didn't charge

Charges too slowly

Did not charge

Weight Heavy18%▇▇█▇█▇

Just too heavy

Heavy and bulky

heavier than expected

Size-Overall9%█▇█▇▇▇

Not fit for purpose

It is small

Larger than expected

Functionality-Overall7%█▆▆▆▆▆

DIDN'T WORK

Its just stopped working

Not working properly

Compatibility-Overall5%▆█▇█▆▇

FAQ

Common Power Bank questions

Answered from the same tracked data.