power bank
Launch itA $11.4M/yr market growing +45.9% this quarter with returns at 1.1% — clears our launch bar.
Market size
Incredible£11.4M£11.4M/yr · 14.2M searches
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great£9.47–£55.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£17.62avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Growth
Good+45.9%90-day search growth — must beat 0% to launch
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad11,631.64avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, power bank is a £11.4M/yr Amazon United Kingdom market (14.2M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Launch it — 72/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
power bank market data
- Units sold / yr
- 600K–800K
- avg 12,500–15,000/product
- Revenue / yr
- £10.6M–£14.1M
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 19.3%
- Avg brand age
- 31 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
61
Top-5 brand share
61%
Top 20: 97%
Top-5 click share
48%
Top 20: 86%
Open market
33%
- INIU22%
- Anker14%
- HELLEE10%
- Bextoo9%
- CFIAI6%
- Xiaocodou6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +45.9% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 1.8×
Top power bank search terms
- power bank6.5M/yr
- power bank fast charging1.9M/yr
- portable charger1.9M/yr
- battery pack power bank335K/yr
- mobile phone portable power banks411K/yr
- powerbank429K/yr
- battery pack694K/yr
- power bank 50000mah329K/yr
- powerbank fast charging201K/yr
- 20000mah power bank185K/yr
Top power bank products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
INIU Power Bank Portable Charger 10000mAh Slimmest & Lightest High-Speed USB C Input & Output PowerBank Triple 3A Phone Battery Pack Travel Charger for iPhone 17 16 15 14 Plus Pro Samsung iPad etc
INIU£11.984.5★81,699 rev
Power Bank 27 000mAh Fast Charging 22.5W QC 4.0 USB C Input & Output PD 20W Portable Charger Mobile Phone Battery Black Compatible for Smartphone iPad and more
Bextoo£17.404.4★6,823 rev
Power Bank 10000mAh 22.5W Fast Charging Portable Charger with LCD Display Built-in 4 Cables & 6-Device Charging PD 3.0 QC 3.0 USB-C In/Out Compatible with iPhone 17/16/15/14/13/12
HELLEE£14.664.5★3,236 rev
Anker Zolo Power Bank(2025 Upgrade) 20 000mAh 30W High-Speed Portable Charger with Built-In USB-C Cable Battery Pack For iPhone 17/17 Air/17 Pro/17 Pro Max/16/15 Series Galaxy and More
Anker£22.344.6★26,360 rev
Power Bank Fast Charging 15000mAh Portable Charger with Built-in Cables USB-C Powerbank with LED Display & 4 Outputs Battery Pack Compatible with iPhone 17 16 15 14 13 Android and more Black
CFIAI£13.004.4★3,170 rev
Newest
by launch datePower Bank Fast Charging 27000mAh Portable Charger with Built-in 4 Cables (iOS/Micro USB/USB-C&A) 22.5W LED Display Powerbank High-Capacity Battery Pack for iPhone 17 16 15 14 Samsung iPad Android
HELLEE£23.753,236 rev
Power Bank Fast Charging 27000mAh Portable Charger(USB-C Input & Output) PD 3.0 QC 3.0 External Mobile Phone Battery with LED Display Compatible with iPhone 17 16 15 14 13 12 Pro Max and More
LKOUY£16.4266 rev
Power Bank 27 000mAh Fast Charging 22.5W QC 4.0 USB C Input & Output PD 20W Portable Charger Mobile Phone Battery Black Compatible for Smartphone iPad and more
Bextoo£17.406,823 rev
Power Bank 10000mAh 22.5W Fast Charging Portable Charger with LCD Display Built-in 4 Cables & 6-Device Charging PD 3.0 QC 3.0 USB-C In/Out Compatible with iPhone 17/16/15/14/13/12
HELLEE£14.663,236 rev
Power Bank Fast Charging 15000mAh Portable Charger with Built-in Cables USB-C Powerbank with LED Display & 4 Outputs Battery Pack Compatible with iPhone 17 16 15 14 13 Android and more Black
CFIAI£13.003,170 rev
Trending
90-day click momentumPower Bank Fast Charging 27000mAh Portable Charger(USB-C Input & Output) PD 3.0 QC 3.0 External Mobile Phone Battery with LED Display Compatible with iPhone 17 16 15 14 13 12 Pro Max and More
LKOUY£16.424.0★
Power Bank 20000mAh PD3.0 QC4.0 22.5W Fast Charging PD20W USB C Power Bank Portable Charger With LCD Display Compatible with iPhone 17 16 15 14 13 Android and more
Xiaocodou£9.474.4★
Power Bank Fast Charging 10000mAh 22.5W Portable Charger(USB-C Input & Output) PD 3.0 QC 3.0 External Mobile Phone Battery with LED Display Compatible with iPhone 17 16 15 14 13 12 Pro Max and More
LKOUY£10.884.4★
Power Bank Fast Charging 27000mAh Portable Charger with Built-in 4 Cables (iOS/Micro USB/USB-C&A) 22.5W LED Display Powerbank High-Capacity Battery Pack for iPhone 17 16 15 14 Samsung iPad Android
HELLEE£23.754.5★
VRURC 10000mAh Power Bank With Built in Cables USB C Battery Pack Portable Charger with 5 Outputs 2 Inputs Powerbank LED Display compatible with iPhone 17 16 15 14 Samsung Android-Dark(1 Pack)
VRURC£17.134.4★
What buyers say about power bank
What buyers praise and complain about, mined from review topics.What buyers love
“Charges fast”
“Best quality”
“Good value for money”
“Easy to operate”
“Amazing battery life”
“Great for travel”
“Does the job”
“Very well made and sturdy”
“Very light weight easy to carry along”
“Convenient size”
What buyers complain about
“Didn't charge”
“Broke after one use”
“Just too heavy”
“Bad quality”
“Battery doesn't last long”
“DIDN'T WORK”
“much more expensive than it actually is”
“Not fit for purpose”
“Doesnt match the description”
“Gets very hot”
Top return reasons
Common questions
- Is power bank profitable to sell on Amazon United Kingdom?
- The niche generates £11.4M/yr across 33 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is +45.9%. Flapen's verdict: Launch it (72/100).
- How competitive is the power bank niche?
- 23 brands and 61 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in power bank?
- Top complaints mined from reviews: Charging, Durability, Weight Heavy. The return rate is 1.1%.
- When does demand for power bank peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 1.8× the quietest.
- What does it cost to enter the power bank niche?
- Listings span £9.47–£55.37; the average listing price is £17.62 (sweet spot $15–$100). The average incumbent carries 11,632 reviews — the moat a new listing must climb.