bong
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great200.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£16.65avg listing price — sweet spot $15–$100
Price range
Good£6.32–£33.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£540K£540K/yr · 2.0M searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, bong is a £540K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
bong market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- £500K–£666K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #1,045
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 14.0%
- Avg brand age
- 44 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
15
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
51%
Top 20: 95%
Open market
14%
- bongbongbong35%
- REANICE17%
- RORA14%
- SAYAWO8%
- Copper Top6%
- Hermans6%
- Open — no brand owns it (7 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top bong search terms
- bong1.1M/yr
- glass bong222K/yr
- bongs137K/yr
- bongsfor weed smoking134K/yr
- glass rig104K/yr
- mini bong35K/yr
- gravity bong35K/yr
- bongbongbong12K/yr
- water bong31K/yr
- small bong27K/yr
Top bong products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Glass Bong Pipe Water Bongs for Smoking Bong Bowl 14.5mm Height 26cm 400g Recycling Tornado Filter Glass Water Bong hookahs Oil Rig Bong Nicotine Free
bongbongbong£16.824.3★282 rev
Big Bong Gravity Glass Bong with Tornado percolate Green Water Bongs with 18mm Bong Bowl Height 33cm Weight 850g Glass Pipe for Smoking Hookah Glass Bongs Oil Rig Smoking Pipe
bongbongbong£27.114.3★206 rev
REANICE Recycler Green Glass Bong 14.5mm Height 31.5cm Straight Pipes Honeycomb Branch Cheap Bongs Water Oil Rigs
REANICE£22.253.7★619 rev
Glass Green Water Bong with Tornado Percolate 14.5mm Bowl Height 26cm 400g Smoke Hookah Oil Rig Smoking Pipe
SAYAWO£16.253.9★164 rev
Copper Top - 1 Pcs Acrylic Mini Water Bong 6 Inch 15.3 cm Rasta/Clear Smoking Pipe Hookah Plastic Assorted Multi Color Style Dismantleable Detachable & Easy to Clean
Copper Top£7.153.9★258 rev
Newest
by launch date
Micro | Bouncer Glass Bong | 16cm Height | 24mm Mouthpiece | 14.5mm Socket (01104)
Hermans£11.985 rev
Gravity Glass Bong with Tornado percolate Green Water Bongs with 14.5mm Bowl Height 33cm Weight 800g Glass Pipe for Smoking Hookah Bongs Oil Rig Smoking Pipe (Gravity Bong) (BONG-2)
bongbongbong£24.05206 rev
TIMSURE Mini Glass Bong Handcrafted 6 cm Borosilicate Bong Pipe with 2X 10 mm Cup Bowls and Protective Plastic Box Portable and Easy to Clean
TIMSURE£13.7774 rev
Vastu Acrylic Bong Waterpipe - B Frank (Random Colour Delivery) - 30cm
Vastu£12.0821 rev
Chongz 35cm 9mm Bully Straight Glass Waterpipe
CHONGZ£33.1311 rev
Trending
90-day click momentumMicro | Bouncer Glass Bong | 16cm Height | 24mm Mouthpiece | 14.5mm Socket (01104)
Hermans£11.984.2★
REAMIC Simple A Glass Bongs 14.5mm Bong Bowl Height 10.6inch Honeycomb Branch Cheap Bongs Accessories Hookahs
bongbongbong£16.804.4★
Vastu Acrylic Bong Waterpipe - B Frank (Random Colour Delivery) - 30cm
Vastu£12.083.8★
Chongz 35cm 9mm Bully Straight Glass Waterpipe
CHONGZ£33.135.0★
11 Glass Water Pipe 14.5mm Glass Bong Water Bong Percolator Filter Recycler Bongs with Downstem Bowl Adapter (Pink)
RORA£16.224.4★
What buyers say about bong
What buyers praise and complain about, mined from review topics.What buyers love
“Great Value”
“works well, easy to clean use and is decenttly built”
“Easy to clean”
“Exactly as advertised”
“great size”
“This is a surprisingly effective little device”
“they feel solid and heavy,”
“easy use”
“Strong”
“Chunky glass and a good seal”
What buyers complain about
“Too small”
“Broke within a week”
“Fragile”
“leaks water over time”
“Cheap and theres a reason why”
“Came out the box with one of the filters snapped inside”
“Clogs up after 5 uses”
“the advertising is not accurate”
“The material is like a hard plastic”
“For those reviewers who said it's hard to clean, no, it's not”
Top return reasons
Common questions
- Is bong profitable to sell on Amazon United Kingdom?
- The niche generates £540K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Worth a look (57/100).
- How competitive is the bong niche?
- 13 brands and 15 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in bong?
- Top complaints mined from reviews: Size-Overall, Durability, Strength. The return rate is 0.8%.
- When does demand for bong peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the bong niche?
- Listings span £6.32–£33.13; the average listing price is £16.65 (sweet spot $15–$100). The average incumbent carries 200 reviews — the moat a new listing must climb.