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Bong

Maybe

Returns run at only 0.8% of orders. But buyers convert on only 1.6% of searches, so Bong is a Maybe.

Flapen Score
57
57 / 100
Top 7% of 1,488 Electronics & Photo niches · +13 vs the category median of 44
Market size
£540K/yr2.0M searches / yr
90-day growth
-5.5%search demand this quarter
Competition
51%top-5 click share · 13 brands · 15 sellers

Flapen Score

Bong against its category

The dotted line is the Electronics & Photo average. Past it, Bong is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bong market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bong 2.0M times last year and spent an estimated £540K. The top 5 brands take 80% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £540K a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
1.6%
Market size, estimated
£540Ka year
Peak month
December1.6× the quietest month
Top search term
bong1.1M searches a year

02 · Price

A sale here is worth £16.65.

Listings sell for £16.65 on average, from £6.32 to £33.13. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £16.65 that is £4K to £8K a year per listing.

Average price
£16.65inside the $15 to $100 sweet spot
Price range
£6.32–£33.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #1,045 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 200 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
14.0%
Average rank
#1,045in E-Cigarettes, E-Shisha & Heat-Not-Burn
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
200per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Bong products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£27K£54K£81K£108K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

15

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

14%

  • bongbongbong35%
  • REANICE17%
  • RORA14%
  • SAYAWO8%
  • Copper Top6%
  • Hermans6%
  • Open — no brand owns it (7 brands, 14%)

Demand

Bong search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Bong search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bong1.1M/yr
  • glass bong222K/yr
  • bongs137K/yr
  • bongsfor weed smoking134K/yr
  • glass rig104K/yr
  • mini bong35K/yr
  • gravity bong35K/yr
  • bongbongbong12K/yr
  • water bong31K/yr
  • small bong27K/yr

Reviews and returns

What reviews say buyers love and hate about Bong

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.17

Too small

Get small ice cubes

much smaller than expected

Durability14%−0.22

Broke within a week

it broke almost instantly

Became unusable

Strength12%−0.13

Fragile

Weak glass

This is very fragile

Leak-Proof8%

leaks water over time

Leaks

Both leaked

Quality-Overall6%+0.32

Cheap and theres a reason why

Junk

Rubbish

Love

Value For Money16%+0.80

Great Value

Great for the price

Well worth money

Quality-Overall10%+0.32

works well, easy to clean use and is decenttly built

Good quality

Great Quality Glass Piece

Ease Of Cleaning9%

Easy to clean

Cleaning it in general is nice

Removeables are easy to clean just the inside

Advertised Vs Actual Product7%+0.49

Exactly as advertised

exactly how describes

Job done

Size-Overall5%−0.17

great size

A reasonable size

Size is ideal as not too big or small, and sits perfectly

Return

0.8% Return rate 49% Fixable by listing

Size-Overall35%▆▄▅▆█▅

Too small

Get small ice cubes

much smaller than expected

Functionality-Overall9%▁▅█▁▅▇
Durability6%▁▆▅█▇█

Broke within a week

it broke almost instantly

Became unusable

Defective Material/Parts6%█▄▆▃▅▁
Leak-Proof6%▁▃▁█▁█

leaks water over time

Leaks

Both leaked

FAQ

Common Bong questions

Answered from the same tracked data.