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Ee Sim Card

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 95% of clicks, so Ee Sim Card is a Maybe.

Flapen Score
62
62 / 100
Top 3% of 1,488 Electronics & Photo niches · +18 vs the category median of 44
Market size
£669K/yr259K searches / yr
90-day growth
+3.1%search demand this quarter
Competition
51%top-5 click share · 7 brands · 33 sellers

Flapen Score

Ee Sim Card against its category

The dotted line is the Electronics & Photo average. Past it, Ee Sim Card is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ee Sim Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ee Sim Card 259K times last year and spent an estimated £669K. The top 5 brands take 95% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 259K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £669K a year.

Searches, last 12 months
259K
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
8.5%
Market size, estimated
£669Ka year
Peak month
July1.6× the quietest month
Top search term
ee sim card55K searches a year

02 · Price

A sale here is worth £30.51.

Listings sell for £30.51 on average, from £0.34 to £215.74. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £30.51 that is £15K to £23K a year per listing.

Average price
£30.51inside the $15 to $100 sweet spot
Price range
£0.34–£215.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£15K–£23K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #19 within Telephones, VoIP & Accessories. It carries 400 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
96%
Out of stock, average day
6.5%
Average rank
#19in Telephones, VoIP & Accessories
Average rating
4.01 starsAmazon United Kingdom average 4.36 stars
Average reviews
400per listing
Listings tracked
28

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Ee Sim Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£27K£54K£80K£107K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

33

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

1%

  • Lebara37%
  • EE29%
  • Scancom11%
  • love 2 surf11%
  • EETU7%
  • LycaMobile4%
  • Open — no brand owns it (1 brand, 1%)

Demand

Ee Sim Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Ee Sim Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ee sim card55K/yr
  • lebara sim card uk33K/yr
  • ee sim cards pay as you go22K/yr
  • ee sim15K/yr
  • ee pay as you go sim card7K/yr
  • lebara sim card10K/yr
  • lebara9K/yr
  • lyca sim card8K/yr
  • ee dongle unlimited data6K/yr
  • prepaid sim card uk6K/yr

Reviews and returns

What reviews say buyers love and hate about Ee Sim Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sim Card/Tray Issues18%−0.31

Sim did not work

JUST LIKE LOTS OF OTHERS I CAN NOT RECEIVE A TEXT TO ACTIVATE THE SIM CARD

Sim card would not activate

Functionality-Overall16%−0.30

Card did not work

Didnt work

Not working as advertised

Value For Money13%+2.82

Its not a bargain

ignore the half price

Overpriced

Advertised Vs Actual Product11%+0.09

Not as described

False Advertising

False information

Connectivity-Overall8%+0.22

connecting was sometimes patchy

Poor service and poor very slow provision of WiFi services

I'm not sure of the shift from great connectivity

Love

Value For Money37%+2.82

Great buy

Great value

Excellent value

Advertised Vs Actual Product13%+0.09

As Advertised

Works as expected

Worked exactly as stated

Signal Strength8%+0.39

good signal

Strong signal

good signal strength

Assembly/Installation8%+0.42

Easy installation

Easy to set up

Good value, install and go data card

Connectivity-Overall7%+0.22

Good connection wherever I go

Strong connection

What a fantastic item that's easy to use connectivity

Return

0.1% Return rate 0% Fixable by listing

Sim Card/Tray Issues100%█▁▁▁▁▁

Sim did not work

JUST LIKE LOTS OF OTHERS I CAN NOT RECEIVE A TEXT TO ACTIVATE THE SIM CARD

Sim card would not activate

FAQ

Common Ee Sim Card questions

Answered from the same tracked data.