Ee Sim Card
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 95% of clicks, so Ee Sim Card is a Maybe.
- Flapen Score
- 62 / 100Top 3% of 1,488 Electronics & Photo niches · +18 vs the category median of 4462
- Market size
- £669K/yr259K searches / yr
- 90-day growth
- +3.1%search demand this quarter
- Competition
- 51%top-5 click share · 7 brands · 33 sellers
Flapen Score
Ee Sim Card against its category
The dotted line is the Electronics & Photo average. Past it, Ee Sim Card is stronger. Inside it, weaker.
Market
The Ee Sim Card market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ee Sim Card 259K times last year and spent an estimated £669K. The top 5 brands take 95% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
8.5% of searches ended in a purchase last week.
Shoppers searched for this 259K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £669K a year.
- Searches, last 12 months
- 259K
- Growth, 90 days vs prior 90
- +3.1%
- Conversion, latest week
- 8.5%
- Market size, estimated
- £669Ka year
- Peak month
- July1.6× the quietest month
- Top search term
- ee sim card55K searches a year
02 · Price
A sale here is worth £30.51.
Listings sell for £30.51 on average, from £0.34 to £215.74. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £30.51 that is £15K to £23K a year per listing.
- Average price
- £30.51inside the $15 to $100 sweet spot
- Price range
- £0.34–£215.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £15K–£23K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #19 within Telephones, VoIP & Accessories. It carries 400 reviews at 4.01 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 96%
- Out of stock, average day
- 6.5%
- Average rank
- #19in Telephones, VoIP & Accessories
- Average rating
- 4.01 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 400per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Ee Sim Card products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lebara Mobile SIM Card: 5GB Data SIM Only Plan for 2.50 Half Price for First 3 Months No Contract UK Calls Texts International Minutes EU and India Roaming Included Fits All Devices
- Price
- £2.59
- Rating
- 4.1/5
- Reviews
- 667
- Age
- 1y ago

EE PAYG 10 Data Sim Includes 10 pre-paid credit 20GB Data 500 Minutes and Unlimited Texts (EE 10-20GB)
- Price
- £9.71
- Rating
- 4.2/5
- Reviews
- 2,381
- Age
- 9y ago

Lebara Mobile SIM Card: 30GB Data SIM Only Plan for 5 Half Price for First 3 Months No Contract UK Calls Texts International Minutes EU and India Roaming Included Fits All Devices
- Price
- £4.86
- Rating
- 4.1/5
- Reviews
- 459
- Age
- 1y ago

EE Unlimited Data SIM Uncapped 5G Speeds No Contract Preloaded Until 8th October 2027 Plug & Play Broadband for Routers & Phones
- Price
- £190.99
- Rating
- 4.7/5
- Reviews
- 129
- Age
- 4y ago

EE Pay As You Go SIM Card UK PREPAID PAYG with 20GB data Unlimited text and 500 Mins bundle for 30 days - worth 10
- Price
- £8.98
- Rating
- 4.0/5
- Reviews
- 1,333
- Age
- 9y ago
Trending
90-day click momentum
Lyca Mobile UK Prepaid SIM Card | UK Plan Smart | 5 GB Data | 5G Speed | 1000 UK Minutes & SMS | International Calling | 5/30 Days
- Price
- £4.26
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 5mo ago

EE Unlimited Calls Texts & Data SIM Uncapped 5G Speeds Preloaded Until 8th October 2027 Plug & Play Broadband for Tablets & Mobile Phones
- Price
- £185.58
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 4y ago

EE Unlimited 5G Data SIM - Mobile Broadband for Phones & Routers - No Contract - 25/Month Rolling Subscription
- Price
- £3.10
- Rating
- 3.7/5
- Reviews
- 34
- Age
- 8mo ago

EE 75GB Data Sim includes 15 pre-paid credit 75GB Data Unlimited Minutes & Unlimited Texts
- Price
- £13.59
- Rating
- 4.2/5
- Reviews
- 193
- Age
- 6y ago

Lebara Pay As You Go International Sim Card
- Price
- £1.00
- Rating
- 4.1/5
- Reviews
- 178
- Age
- 17y ago
Newest
by launch date
Lyca Mobile UK Prepaid SIM Card | UK Plan Smart | 5 GB Data | 5G Speed | 1000 UK Minutes & SMS | International Calling | 5/30 Days
- Price
- £4.26
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 5mo ago

EE Unlimited 5G Data SIM - Mobile Broadband for Phones & Routers - No Contract - 25/Month Rolling Subscription
- Price
- £3.10
- Rating
- 3.7/5
- Reviews
- 34
- Age
- 8mo ago

Lebara Mobile SIM Card: 100GB Data SIM Only Plan for 10 Half Price for First 3 Months No Contract UK Calls Texts International Minutes EU and India Roaming Included Fits All Devices
- Price
- £9.38
- Rating
- 3.9/5
- Reviews
- 165
- Age
- 10mo ago

Lebara Mobile SIM Card: 50GB Data SIM Only Plan for 7.50 Half Price for First 3 Months No Contract UK Calls Texts International Minutes EU and India Roaming Included Fits All Devices
- Price
- £6.78
- Rating
- 3.9/5
- Reviews
- 70
- Age
- 10mo ago

EE Unlimited Data Sim includes 35 pre-paid credit Unlimited Data Unlimited Minutes & Unlimited Texts
- Price
- £32.68
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
33
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
51%
Top 20: 93%
Open market
1%
- Lebara37%
- EE29%
- Scancom11%
- love 2 surf11%
- EETU7%
- LycaMobile4%
- Open — no brand owns it (1 brand, 1%)
Demand
Ee Sim Card search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Ee Sim Card search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ee sim card55K/yr
- lebara sim card uk33K/yr
- ee sim cards pay as you go22K/yr
- ee sim15K/yr
- ee pay as you go sim card7K/yr
- lebara sim card10K/yr
- lebara9K/yr
- lyca sim card8K/yr
- ee dongle unlimited data6K/yr
- prepaid sim card uk6K/yr
Reviews and returns
What reviews say buyers love and hate about Ee Sim Card
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Sim did not work
JUST LIKE LOTS OF OTHERS I CAN NOT RECEIVE A TEXT TO ACTIVATE THE SIM CARD
Sim card would not activate
Card did not work
Didnt work
Not working as advertised
Its not a bargain
ignore the half price
Overpriced
Not as described
False Advertising
False information
connecting was sometimes patchy
Poor service and poor very slow provision of WiFi services
I'm not sure of the shift from great connectivity
Love
Great buy
Great value
Excellent value
As Advertised
Works as expected
Worked exactly as stated
good signal
Strong signal
good signal strength
Easy installation
Easy to set up
Good value, install and go data card
Good connection wherever I go
Strong connection
What a fantastic item that's easy to use connectivity
Return
0.1% Return rate 0% Fixable by listing
Sim did not work
JUST LIKE LOTS OF OTHERS I CAN NOT RECEIVE A TEXT TO ACTIVATE THE SIM CARD
Sim card would not activate
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ee Sim Card questions
Answered from the same tracked data.









