Skip to content

Ee Sim Card

Ee Sim Card shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

62
Worth a look
Market size 67Growth 29Conversion 81Competition 56Returns 99Price range 39Avg price 95Brand share 13Review moat 80Quality gap 94
This niche Category average

Is Ee Sim Card profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ee Sim Card is a £669K/yr Amazon United Kingdom market (259K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 62/100.

Ee Sim Card: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +3.1% over the last 90 days and 8.5% of searches end in a purchase.

£669K

revenue / yr

Units sold / yr25K
Search volume / yr+3.1%259K
Conversion rate8.5%
Avg price£30.51

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers7 · 33
Top-5 product click share51%
Open market5%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement89%
New entrants (1y)5· 1 succeeded
Avg rating4.0★
Avg reviews400

Top Ee Sim Card products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

£0£27K£54K£80K£107K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

33

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

1%

  • Lebara37%
  • EE29%
  • Scancom11%
  • love 2 surf11%
  • EETU7%
  • LycaMobile4%
  • Open — no brand owns it (1 brand, 1%)

Ee Sim Card demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume259KCVR8.5%Products28Brands7Top 5 Brands95%OOS Rate6.5%Rating4.0★Reviews400Avg BSR#19
5K3KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Ee Sim Card search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ee sim card55K/yr
  • lebara sim card uk33K/yr
  • ee sim cards pay as you go22K/yr
  • ee sim15K/yr
  • ee pay as you go sim card7K/yr
  • lebara sim card10K/yr
  • lebara9K/yr
  • lyca sim card8K/yr
  • ee dongle unlimited data6K/yr
  • prepaid sim card uk6K/yr

What reviews say buyers love and hate about Ee Sim Card

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Value For Money37%

Great buy

Advertised Vs Actual Product13%

As Advertised

Signal Strength8%

good signal

Assembly/Installation8%

Easy installation

Connectivity-Overall7%

Good connection wherever I go

What buyers complain about

82% of reviews
Sim Card/Tray Issues18%

Sim did not work

Functionality-Overall16%

Card did not work

Value For Money13%

Its not a bargain

Advertised Vs Actual Product11%

Not as described

Connectivity-Overall8%

connecting was sometimes patchy

Ee Sim Card return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Sim Card/Tray Issues
100%

Common Ee Sim Card questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ee Sim Card 62/100 on Amazon United Kingdom — Worth a look. The niche generates £669K/yr across 28 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved +3.1% over the last 90 days.
Search demand for Ee Sim Card on Amazon United Kingdom is steady year-round — the busiest month runs 1.6× the quietest.