Is ee sim card profitable to sell on Amazon United Kingdom?

The niche generates £669K/yr across 28 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Worth a look (62/100).

How competitive is the ee sim card niche?

7 brands and 33 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in ee sim card?

Top complaints mined from reviews: Sim Card/Tray Issues, Functionality-Overall, Value For Money. The return rate is 0.1%.

When does demand for ee sim card peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the ee sim card niche?

Listings span £0.34–£215.74; the average listing price is £30.51 (sweet spot $15–$100). The average incumbent carries 400 reviews — the moat a new listing must climb.

ee sim card

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible£30.51

avg listing price — sweet spot $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Review moat

Great400.29

avg incumbent reviews — the moat a new listing must climb

Market size

Good£669K

£669K/yr · 259K searches

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£0.34–£215.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+3.1%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, ee sim card is a £669K/yr Amazon United Kingdom market (259K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 62/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

ee sim card market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: £610K–£763K; units × avg price
Conversion rate: 8.5%
Avg BSR: #19
Page quality: 0%
Prime: 96%
Sponsored: 89%
Out of stock: 6.5%
Avg brand age: 57 months
Avg seller age: 201 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

Lebara37%
EE29%
Scancom11%
love 2 surf11%
EETU7%
LycaMobile4%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top ee sim card search terms

ee sim card55K/yr +21.3%10.0% conv.
lebara sim card uk33K/yr +17.2%14.9% conv.
ee sim cards pay as you go22K/yr -26.6%11.7% conv.
ee sim15K/yr -4.3%8.4% conv.
ee pay as you go sim card7K/yr +15.0%10.9% conv.
lebara sim card10K/yr -13.5%8.8% conv.
lebara9K/yr -12.0%11.8% conv.
lyca sim card8K/yr +5.6%7.6% conv.
ee dongle unlimited data6K/yr +9.7%0.0% conv.
prepaid sim card uk6K/yr -1.2%3.9% conv.

All search terms

Top ee sim card products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lebara Mobile SIM Card: 5GB Data SIM Only Plan for 2.50 Half Price for First 3 Months No Contract UK Calls Texts International Minutes EU and India Roaming Included Fits All Devices

Lebara£2.594.1★667 rev

EE PAYG 10 Data Sim Includes 10 pre-paid credit 20GB Data 500 Minutes and Unlimited Texts (EE 10-20GB)

EE£9.714.2★2,381 rev

Lebara Mobile SIM Card: 30GB Data SIM Only Plan for 5 Half Price for First 3 Months No Contract UK Calls Texts International Minutes EU and India Roaming Included Fits All Devices

Lebara£4.864.1★459 rev

EE Unlimited Data SIM Uncapped 5G Speeds No Contract Preloaded Until 8th October 2027 Plug & Play Broadband for Routers & Phones

Scancom£190.994.7★129 rev

EE Pay As You Go SIM Card UK PREPAID PAYG with 20GB data Unlimited text and 500 Mins bundle for 30 days - worth 10

love 2 surf£8.984.0★1,333 rev

Newest

by launch date

LycaMobile£4.262 rev

5mo ago

EE Unlimited 5G Data SIM - Mobile Broadband for Phones & Routers - No Contract - 25/Month Rolling Subscription

Scancom£3.1034 rev

8mo ago

Lebara Mobile SIM Card: 100GB Data SIM Only Plan for 10 Half Price for First 3 Months No Contract UK Calls Texts International Minutes EU and India Roaming Included Fits All Devices

Lebara£9.38165 rev

10mo ago

Lebara Mobile SIM Card: 50GB Data SIM Only Plan for 7.50 Half Price for First 3 Months No Contract UK Calls Texts International Minutes EU and India Roaming Included Fits All Devices

Lebara£6.7870 rev

10mo ago

EE Unlimited Data Sim includes 35 pre-paid credit Unlimited Data Unlimited Minutes & Unlimited Texts

EE£32.6814 rev

1y ago

What buyers say about ee sim card

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money37%

“Great buy”

Advertised Vs Actual Product13%

“As Advertised”

Signal Strength8%

“good signal”

Assembly/Installation8%

“Easy installation”

Connectivity-Overall7%

“Good connection wherever I go”

Quality-Overall7%

“Good performance”

Ease Of Use4%

“Easy to use”

Data Transfer Speed3%

“Have a decent speed now”

Compatibility-Overall2%

“Compatibility was no problem”

Software/Application1%

“easy to use app to manage account”

What buyers complain about

Sim Card/Tray Issues18%

“Sim did not work”

Functionality-Overall16%

“Card did not work”

Value For Money13%

“Its not a bargain”

Advertised Vs Actual Product11%

“Not as described”

Connectivity-Overall8%

“connecting was sometimes patchy”

Compatibility-Overall5%

“not compatible”

Signal Strength3%

“Poor Reception”

Assembly/Installation3%

“Impossible to set up”

Quality-Overall3%

“Poor sim quality”

Ease Of Use3%

“Far, far too complicated”

Top return reasons

Sim Card/Tray Issues100%

Common questions

Is ee sim card profitable to sell on Amazon United Kingdom?: The niche generates £669K/yr across 28 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Worth a look (62/100).
How competitive is the ee sim card niche?: 7 brands and 33 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in ee sim card?: Top complaints mined from reviews: Sim Card/Tray Issues, Functionality-Overall, Value For Money. The return rate is 0.1%.
When does demand for ee sim card peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the ee sim card niche?: Listings span £0.34–£215.74; the average listing price is £30.51 (sweet spot $15–$100). The average incumbent carries 400 reviews — the moat a new listing must climb.