Projector
PassProjector scores 68 out of 100, a Pass. Shoppers spend $7.6M a year here, search demand grew +31.4% this quarter, and returns run at 4.9% of orders.
- Flapen Score
- 68 / 100Top 1% of 1,488 Electronics & Photo niches · +24 vs the category median of 4468
- Market size
- £7.6M/yr6.6M searches / yr
- 90-day growth
- +31.4%search demand this quarter
- Competition
- 27%top-5 click share · 34 brands · 64 sellers
Flapen Score
Projector against its category
The dotted line is the Electronics & Photo average. Past it, Projector is stronger. Inside it, weaker.
Market
The Projector market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Projector 6.6M times last year and spent an estimated £7.6M. The top 5 brands take 42% of clicks. Demand peaks in Nov–Dec. Flapen scores it 68 out of 100, a Pass.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 6.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7.6M a year.
- Searches, last 12 months
- 6.6M
- Growth, 90 days vs prior 90
- +31.4%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £7.6Ma year
- Peak month
- December2.8× the quietest month
- Top search term
- projector3.9M searches a year
02 · Price
A sale here is worth £76.59.
Listings sell for £76.59 on average, from £24.62 to £322.53. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At £76.59 that is £96K to £115K a year per listing.
- Average price
- £76.59inside the $15 to $100 sweet spot
- Price range
- £24.62–£322.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £96K–£115K
- Returns
- 4.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.1% of listings are out of stock. The average listing ranks #86 within Home Cinema, TV & Video. It carries 1,338 reviews at 4.06 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 99%
- Prime listings
- 100%
- Out of stock, average day
- 31.1%
- Average rank
- #86in Home Cinema, TV & Video
- Average rating
- 4.06 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,338per listing
- Listings tracked
- 77
04 · Newcomers
Amazon counts 44 of last year's 52 launches as successful.
52 products launched here in the last 12 months. Amazon counts 44 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 52
- Successful launches
- 44Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Projector products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Smart 4K ProjectorNetflix Included & Dolby Audio Auto Focus & Keystone AMEELA 30000 Lumens 1080P Portable Movie Projector with WiFi and Bluetooth 100 000+ Apps for Indoor/Outdoor
- Price
- £124.84
- Rating
- 4.4/5
- Reviews
- 514
- Age
- 1y ago

Netflix Included/Dolby AudioSmart 4K Projector 1400ANSI FHD 1080P Portable Projector HDR10 Short Throw Auto Focus/Keystone WiFi6 Bluetooth 50% Zoom Home Cinema Projectors for Bedroom Outdoor Gifts
- Price
- £151.58
- Rating
- 4.7/5
- Reviews
- 6,242
- Age
- 1y ago
![[Built-in Apps & Android 11.0] Mini Projector Portable 20000 Lux Projector 4K Supported 180 Rotation & Auto Keystone Outdoor Compatible with TV Stick/Windows/iOS/Android/HDMI/USB (1080P)](https://m.media-amazon.com/images/I/31W2KQrMYfL.jpg)
[Built-in Apps & Android 11.0] Mini Projector Portable 20000 Lux Projector 4K Supported 180 Rotation & Auto Keystone Outdoor Compatible with TV Stick/Windows/iOS/Android/HDMI/USB (1080P)
- Price
- £43.80
- Rating
- 4.1/5
- Reviews
- 533
- Age
- 11mo ago
![[Built-in Apps & Auto Keystone] AKIYO O2 Projector 2026 Upgraded 18000 Lumen with WiFi6 and Bluetooth 5.4 Mini Projector 1080P Full HD Supported 180 Rotation Compatible with HDMI/USB/Laptop/PS5](https://m.media-amazon.com/images/I/51C+upJkFLL.jpg)
[Built-in Apps & Auto Keystone] AKIYO O2 Projector 2026 Upgraded 18000 Lumen with WiFi6 and Bluetooth 5.4 Mini Projector 1080P Full HD Supported 180 Rotation Compatible with HDMI/USB/Laptop/PS5
- Price
- £34.21
- Rating
- 4.1/5
- Reviews
- 1,382
- Age
- 2y ago
![[Built-in Apps & 2026 Upgraded] Yoton Mini Projector for Bedroom with WiFi and Bluetooth Y4 Portable Projector Support 4K 1080P Auto Keystone 180 Rotatable Compatible with HDMI/USB/PC/Phone](https://m.media-amazon.com/images/I/41m3ZQu4EhL.jpg)
[Built-in Apps & 2026 Upgraded] Yoton Mini Projector for Bedroom with WiFi and Bluetooth Y4 Portable Projector Support 4K 1080P Auto Keystone 180 Rotatable Compatible with HDMI/USB/PC/Phone
- Price
- £32.69
- Rating
- 3.9/5
- Reviews
- 1,693
- Age
- 11mo ago
Trending
90-day click momentum
Officially-Licensed App & Auto Vertical KeystoneXuanPad Mini White Smart Projector WiFi 6 Bluetooth 5.4 Full HD 1080P Portable Projector with 210 Stand Compatible with Smartphone
- Price
- £53.30
- Rating
- 4.4/5
- Reviews
- 1,548
- Age
- 3mo ago

Projector HD 1080P 4K Supported Mini Projector Auto Keystone & Focus 22000 Lumen 200 ANSI Bightness WIFI 6 & Bluetooth Home Theatre 200 270 Rotatable Stand for Bedroom Outdoor Phone
- Price
- £41.57
- Rating
- 3.6/5
- Reviews
- 82
- Age
- 5mo ago
![[Built-in Apps & 2026 Upgraded] Mini Projector 4K 1080P Support 20000 Lumens Portable Projector with Android 14 Auto Keystone WiFi 6 Bluetooth 5.4 Rotatable 180 for Bedroom/Indoor/Outdoor](https://m.media-amazon.com/images/I/51Fy9LiXPGL.jpg)
[Built-in Apps & 2026 Upgraded] Mini Projector 4K 1080P Support 20000 Lumens Portable Projector with Android 14 Auto Keystone WiFi 6 Bluetooth 5.4 Rotatable 180 for Bedroom/Indoor/Outdoor
- Price
- £46.56
- Rating
- 4.3/5
- Reviews
- 1,001
- Age
- 4mo ago

Smart Projector Built-in Apps Android 14 Native 1080P 4K Supported WiFi 6 Bluetooth 5.2 300 ANSI Lumens Low Fan Noise (<30dB) Home Cinema Projector for iOS/Switch /PS5
- Price
- £75.33
- Rating
- 3.8/5
- Reviews
- 36
- Age
- 5mo ago

2026 Smart Projector Built-in-Apps Android TV Supported 4K/Native 1080P 270 ANSI Wifi 6 Bluetooth 5.2 Portable Mini Movie Projector for Bedroom Home Auto Keystone iOS/Switch/PS5
- Price
- £81.00
- Rating
- 2.5/5
- Reviews
- 33
- Age
- 3mo ago
Newest
by launch date
Mini Projector for Bedroom Portable with WiFi 6 and Bluetooth 5.4 Built-in Apps 1080P 4K Support Movie Auto Keystone Ceiling Projector
- Price
- £37.45
- Rating
- 4.7/5
- Reviews
- 179
- Age
- 2mo ago

Smart Projector Built-in Apps Android 14 Native 1080P 4K Supported WiFi 6 Bluetooth 5.2 240 ANSI Lumens Low Fan Noise (<31dB) Home Cinema Projector
- Price
- £75.34
- Rating
- 3.0/5
- Reviews
- 10
- Age
- 2mo ago

Mini Projector with WIFI 6 and Bluetooth 5.4 Smart Portable Projector Supports 4K 1080P projector for bedroom with Auto Keystone Movie Projector with 180 Adjustable Stand.
- Price
- £44.60
- Rating
- 4.6/5
- Reviews
- 50
- Age
- 3mo ago

Officially-Licensed App & Auto Vertical KeystoneXuanPad Mini White Smart Projector WiFi 6 Bluetooth 5.4 Full HD 1080P Portable Projector with 210 Stand Compatible with Smartphone
- Price
- £53.30
- Rating
- 4.4/5
- Reviews
- 1,548
- Age
- 3mo ago

2026 Smart Projector Built-in-Apps Android TV Supported 4K/Native 1080P 270 ANSI Wifi 6 Bluetooth 5.2 Portable Mini Movie Projector for Bedroom Home Auto Keystone iOS/Switch/PS5
- Price
- £81.00
- Rating
- 2.5/5
- Reviews
- 33
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
34 falling
Sellers
64
Top-5 brand share
42%
Top 20: 90%
Top-5 click share
27%
Top 20: 61%
Open market
51%
- Wielio13%
- Einyoumily8%
- TOPTRO7%
- YOTON7%
- WiMiUS7%
- AMEELA7%
Demand
Projector search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Projector search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- projector3.9M/yr
- outdoor projector152K/yr
- mini projector493K/yr
- project136K/yr
- 4k projector314K/yr
- projector 4k313K/yr
- portable projector193K/yr
- projector for bedroom346K/yr
- projector 4k+140K/yr
- smart projector120K/yr
Reviews and returns
What reviews say buyers love and hate about Projector
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Speakers awful
The sound is awful
No sound
Failed after a month
Stopped working after one use
Broken
Absolute garbage
Poor quality
however the build quality is questionable
Connection failure
Loses connection all the time
wouldnt connect to any device
The fan is noisy
quite loud
Fan is very noisy
Love
Excellent value
Decent price
Amazing value
Amazing quality
A neat an excellent quality device
the build quality is excellent
Sound is clear
Good sound quality
Audio is decent
Easy to set up
easy to assemble
Easy installation
The screen resolution is excellent
The screen is clear
great resolution
Return
4.9% Return rate 5% Fixable by listing
Did Not Work
It stopped working
Barely works
Connection failure
Loses connection all the time
wouldnt connect to any device
Absolute garbage
Poor quality
however the build quality is questionable
Super low brightness
Not super bright
Brightness issues
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Projector questions
Answered from the same tracked data.









