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Projector

Pass

Projector scores 68 out of 100, a Pass. Shoppers spend $7.6M a year here, search demand grew +31.4% this quarter, and returns run at 4.9% of orders.

Flapen Score
68
68 / 100
Top 1% of 1,488 Electronics & Photo niches · +24 vs the category median of 44
Market size
£7.6M/yr6.6M searches / yr
90-day growth
+31.4%search demand this quarter
Competition
27%top-5 click share · 34 brands · 64 sellers

Flapen Score

Projector against its category

The dotted line is the Electronics & Photo average. Past it, Projector is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Projector market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Projector 6.6M times last year and spent an estimated £7.6M. The top 5 brands take 42% of clicks. Demand peaks in Nov–Dec. Flapen scores it 68 out of 100, a Pass.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 6.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7.6M a year.

Searches, last 12 months
6.6M
Growth, 90 days vs prior 90
+31.4%
Conversion, latest week
1.5%
Market size, estimated
£7.6Ma year
Peak month
December2.8× the quietest month
Top search term
projector3.9M searches a year

02 · Price

A sale here is worth £76.59.

Listings sell for £76.59 on average, from £24.62 to £322.53. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At £76.59 that is £96K to £115K a year per listing.

Average price
£76.59inside the $15 to $100 sweet spot
Price range
£24.62–£322.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
1,250–1,500
Revenue per listing a year
£96K–£115K
Returns
4.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.1% of listings are out of stock. The average listing ranks #86 within Home Cinema, TV & Video. It carries 1,338 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
100%
Out of stock, average day
31.1%
Average rank
#86in Home Cinema, TV & Video
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,338per listing
Listings tracked
77

04 · Newcomers

Amazon counts 44 of last year's 52 launches as successful.

52 products launched here in the last 12 months. Amazon counts 44 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
52
Successful launches
44Amazon's first-year sales bar
Average brand age
27 months

Products

Top Projector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£152K£303K£455K£606K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

64

Top-5 brand share

42%

Top 20: 90%

Top-5 click share

27%

Top 20: 61%

Open market

51%

  • Wielio13%
  • Einyoumily8%
  • TOPTRO7%
  • YOTON7%
  • WiMiUS7%
  • AMEELA7%

Demand

Projector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Projector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • projector3.9M/yr
  • outdoor projector152K/yr
  • mini projector493K/yr
  • project136K/yr
  • 4k projector314K/yr
  • projector 4k313K/yr
  • portable projector193K/yr
  • projector for bedroom346K/yr
  • projector 4k+140K/yr
  • smart projector120K/yr

Reviews and returns

What reviews say buyers love and hate about Projector

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Audio Quality8%+0.30

Speakers awful

The sound is awful

No sound

Durability7%−0.15

Failed after a month

Stopped working after one use

Broken

Quality-Overall7%+0.75

Absolute garbage

Poor quality

however the build quality is questionable

Connectivity-Overall6%−0.09

Connection failure

Loses connection all the time

wouldnt connect to any device

Noise Level6%−0.07

The fan is noisy

quite loud

Fan is very noisy

Love

Value For Money20%+1.81

Excellent value

Decent price

Amazing value

Quality-Overall17%+0.75

Amazing quality

A neat an excellent quality device

the build quality is excellent

Audio Quality9%+0.30

Sound is clear

Good sound quality

Audio is decent

Assembly/Installation8%+0.64

Easy to set up

easy to assemble

Easy installation

Display Resolution7%+0.44

The screen resolution is excellent

The screen is clear

great resolution

Return

4.9% Return rate 5% Fixable by listing

Functionality-Overall13%▇█▇▇▇█

Did Not Work

It stopped working

Barely works

Connectivity-Overall12%█▆▆▇▇▇

Connection failure

Loses connection all the time

wouldnt connect to any device

Quality-Overall11%▇████▇

Absolute garbage

Poor quality

however the build quality is questionable

Compatibility-Overall7%██▇▇▇▇
Brightness/Shine/Glow6%▃▄▄▇▇█

Super low brightness

Not super bright

Brightness issues

FAQ

Common Projector questions

Answered from the same tracked data.