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Projector

Pass

Projector scores 68 out of 100, a Pass. Shoppers spend an estimated $7.6M a year here, search demand grew +31.4% this quarter, and an estimated 4.9% of orders come back.

Flapen Score
68
68 / 100
Top 1% of 1,488 Electronics & Photo niches · +24 vs the category median of 44
Market size
£7.6M/yr6.6M searches / yr
90-day growth
+31.4%search demand this quarter
Competition
27%top-5 click share · 34 brands · 64 sellers

Flapen Score

Projector against its category

The dotted line is the Electronics & Photo average. Past it, Projector is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Projector market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Projector 6.6M times last year and spent an estimated £7.6M. The top 5 brands take 42% of clicks. Demand peaks in Nov–Dec. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 6.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7.6M a year.

Searches, last 12 months
6.6M
Growth, 90 days vs prior 90
+31.4%
Conversion, latest week
1.5%
Market size, estimated
£7.6Ma year
Peak month
December2.8× the quietest month
Top search term
projector3.9M searches a year

02 · Price

A sale here is worth £76.59.

Listings sell for £76.59 on average, from £24.62 to £322.53. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At £76.59 that is £96K to £115K a year per listing.

Average price
£76.59inside the $15 to $100 sweet spot
Price range
£24.62–£322.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
1,250–1,500
Revenue per listing a year
£96K–£115K
Returns
4.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.1% of listings are out of stock. The average listing ranks #86 within Home Cinema, TV & Video. It carries 1,338 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
100%
Out of stock, average day
31.1%
Average rank
#86in Home Cinema, TV & Video
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,338per listing
Listings tracked
77

04 · Newcomers

44 of last year's 52 launches cleared the first-year sales bar.

52 products launched here in the last 12 months. 44 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
52
Successful launches
44Amazon's first-year sales bar
Average brand age
27 months

Products

Top Projector products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.

£0£152K£303K£455K£606K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

64

Est. top-5 brand share

42%

Top 20: 90%

Est. top-5 click share

27%

Top 20: 61%

Open market

51%

  • Wielio13%
  • Einyoumily8%
  • TOPTRO7%
  • YOTON7%
  • WiMiUS7%
  • AMEELA7%

Demand

Projector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Projector search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • projector3.9M/yr
  • outdoor projector152K/yr
  • mini projector493K/yr
  • project136K/yr
  • 4k projector314K/yr
  • projector 4k313K/yr
  • portable projector193K/yr
  • projector for bedroom346K/yr
  • projector 4k+140K/yr
  • smart projector120K/yr

Reviews and returns

What reviews say buyers love and hate about Projector

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
8%of negative reviews mention “Audio Quality”
4.9%of orders come back
“Speakers awful”
A buyer, on “Audio Quality”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Projector questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data