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Wireless Charger

Pass

Wireless Charger scores 68 out of 100, a Pass. Shoppers spend $1.9M a year here, search demand grew +15.3% this quarter, and returns run at 1.7% of orders.

Flapen Score
68
68 / 100
Top 1% of 1,488 Electronics & Photo niches · +24 vs the category median of 44
Market size
£1.9M/yr3.6M searches / yr
90-day growth
+15.3%search demand this quarter
Competition
41%top-5 click share · 30 brands · 78 sellers

Flapen Score

Wireless Charger against its category

The dotted line is the Electronics & Photo average. Past it, Wireless Charger is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wireless Charger market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wireless Charger 3.6M times last year and spent an estimated £1.9M. The top 5 brands take 56% of clicks. Demand peaks in Dec. Flapen scores it 68 out of 100, a Pass.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.9M a year.

Searches, last 12 months
3.6M
Growth, 90 days vs prior 90
+15.3%
Conversion, latest week
4.2%
Market size, estimated
£1.9Ma year
Peak month
December1.7× the quietest month
Top search term
wireless charger1.2M searches a year

02 · Price

A sale here is worth £12.41.

Listings sell for £12.41 on average, from £5.46 to £29.76. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At £12.41 that is £62K to £74K a year per listing.

Average price
£12.41under the $15 to $100 sweet spot
Price range
£5.46–£29.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
5,000–6,000
Revenue per listing a year
£62K–£74K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #41 within Chargers. It carries 12,388 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#41in Chargers
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
12,388per listing
Listings tracked
43

04 · Newcomers

Amazon counts 15 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 15 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
15Amazon's first-year sales bar
Average brand age
25 months

Products

Top Wireless Charger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£57K£113K£170K£227K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 rising

Sellers

78

Top-5 brand share

56%

Top 20: 91%

Top-5 click share

41%

Top 20: 76%

Open market

40%

  • Anker22%
  • INIU12%
  • OANDYS11%
  • ORIEMAC6%
  • Apple5%
  • Amazon Basics4%

Demand

Wireless Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Wireless Charger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wireless charger1.2M/yr
  • magsafe charger658K/yr
  • wireless charger iphone343K/yr
  • iphone wireless charger185K/yr
  • wireless charger samsung169K/yr
  • samsung wireless charger156K/yr
  • wireless iphone charger121K/yr
  • magnetic charger100K/yr
  • samsung wireless charger fast charge67K/yr
  • wireless phone charger samsung55K/yr

Reviews and returns

What reviews say buyers love and hate about Wireless Charger

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging45%−0.09

Charges too slowly

Takes hours to charge

No charge

Durability9%−0.17

Does not last

Broke quickly

Broke in a week

Functionality-Overall6%−0.13

Did not work well

Stopped working

Did not work

Quality-Overall5%+1.47

Bad quality

Rubbish quality item

Poor Quality Unit failed within a few weeks

Heating4%−0.06

Overheats phone

Charger overheating

Gets hot

Love

Charging42%−0.09

Charges fast

Charger works well

Charging is quick

Quality-Overall13%+1.47

Good quality light

Build Quality: It has a premium

Excellent quality

Value For Money7%+0.95

Excellent value for money

Excellent value

GREAT VALUE

Ease Of Use6%+0.98

Very handy

easy to access

Ease of use

Advertised Vs Actual Product5%+0.35

As advertised

Better than expected

does the job

Return

1.7% Return rate 4% Fixable by listing

Charging52%██████

Charges too slowly

Takes hours to charge

No charge

Compatibility-Overall12%█▇▇▇█▇

they didnt work and were not compatible

It doesn't work with my phone

Not compatible as description

Functionality-Overall10%█▇█▇▇█

Did not work well

Stopped working

Did not work

Size-Overall4%▆▆██▅▆

Big

It is small

Not fit for purpose

Heating3%▅▅▆▆██

Overheats phone

Charger overheating

Gets hot

FAQ

Common Wireless Charger questions

Answered from the same tracked data.