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Projector Screen

Pass

Projector Screen scores 70 out of 100, a Pass. Shoppers spend $1.3M a year here, search demand grew +149.3% this quarter, and returns run at 3.5% of orders.

Flapen Score
70
70 / 100
Top 1% of 1,488 Electronics & Photo niches · +26 vs the category median of 44
Market size
£1.3M/yr1.7M searches / yr
90-day growth
+149.3%search demand this quarter
Competition
46%top-5 click share · 18 brands · 27 sellers

Flapen Score

Projector Screen against its category

The dotted line is the Electronics & Photo average. Past it, Projector Screen is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Projector Screen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Projector Screen 1.7M times last year and spent an estimated £1.3M. The top 5 brands take 63% of clicks. Demand peaks in Jun–Jul. Flapen scores it 70 out of 100, a Pass.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +149.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
+149.3%
Conversion, latest week
2.0%
Market size, estimated
£1.3Ma year
Peak month
July2.7× the quietest month
Top search term
projector screen992K searches a year

02 · Price

A sale here is worth £37.31.

Listings sell for £37.31 on average, from £9.38 to £77.57. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £37.31 that is £28K to £37K a year per listing.

Average price
£37.31inside the $15 to $100 sweet spot
Price range
£9.38–£77.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£28K–£37K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #24 within Home Cinema, TV & Video. It carries 1,592 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
90%
Out of stock, average day
3.7%
Average rank
#24in Home Cinema, TV & Video
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,592per listing
Listings tracked
31

04 · Newcomers

Amazon counts 7 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
36 months

Products

Top Projector Screen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£66K£131K£197K£262K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

27

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

33%

  • WRSION20%
  • HOPFROG17%
  • OWill12%
  • TOWOND9%
  • Osoeri5%
  • lejiada4%

Demand

Projector Screen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.7×

Search terms

Top Projector Screen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • projector screen992K/yr
  • projector screen outdoor82K/yr
  • outdoor projector screen81K/yr
  • projector screen pull down148K/yr
  • pull down projector screen91K/yr
  • projector screen and stand58K/yr
  • outdoor projector screens for garden26K/yr
  • projector screen with stand36K/yr
  • 100 inch projector screen33K/yr
  • portable projector screen33K/yr

Reviews and returns

What reviews say buyers love and hate about Projector Screen

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%−0.02

the build quality is appalling

Not good quality

Id say the quality has an element of a cheap feel to it

Adhesion/Stickiness10%−0.13

Adhesive hooks do not stick

Poor adhesive hooks

Doesn't stick

Thickness6%−0.07

Could do with being just a tad thicker

It IS a thinner screen

white fabric to thin

Material Quality6%−0.08

the material is very thin

the material appears to be defective

Flimsy white material which will need to be looked after

Assembly/Installation5%+0.69

Very difficult to assemble

Didn't use the screws it came with as they definitely wouldn't be enough for a ceiling installation

This is very difficult to put together

Love

Quality-Overall20%−0.02

Good Quality

Great quality, easy to set up and pack down in 5 minutes

Good quality matery

Value For Money18%+1.64

Excellent value for money

Great value for money

Good Value

Display Resolution13%+1.23

the picture quality is clear

Excellent picture quality

Good screen

Assembly/Installation9%+0.69

Easy to assemble

Easy to install

Easy to put up

Advertised Vs Actual Product7%−0.08

As advertised

Works as intended

Is as described

Return

3.5% Return rate 53% Fixable by listing

Size-Overall43%▇▇███▆

Not NEARLY as suitable as they suggest

Better off getting something a bit bigger

It is to long

Quality-Overall11%█▆▆▅▆▇

the build quality is appalling

Not good quality

Id say the quality has an element of a cheap feel to it

Functionality-Overall6%▅█▅███
Strength5%▃▃█▃▄▇

is extremely flimsy

the top bar is a little flimsy though

for this price it is too flimsy

Compatibility-Overall4%█▇▄▇█▆

FAQ

Common Projector Screen questions

Answered from the same tracked data.