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Bubble Wrap

Bubble Wrap clears our launch bar: a $4.9M/yr market growing +2.7% this quarter with returns at 0.1%.

Flapen Score

60
Launch it
Market size 97Growth 28Conversion 99Competition 41Returns 99Price range 24Avg price 21Brand share 54Review moat 24Quality gap 65
This niche Category average

Is Bubble Wrap profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bubble Wrap is a £4.9M/yr Amazon United Kingdom market (3.6M searches/yr). The top 5 brands hold 72% of demand. Verdict: Launch it — 60/100.

Bubble Wrap: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +2.7% over the last 90 days and 18.2% of searches end in a purchase.

£4.9M

revenue / yr

Units sold / yr800K
Search volume / yr+2.7%3.6M
Conversion rate18.2%
Avg price£7.43

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers15 · 27
Top-5 product click share60%
Open market28%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement87%
New entrants (1y)2· 2 succeeded
Avg rating4.4★
Avg reviews5,596

Top Bubble Wrap products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

£0£243K£487K£730K£973K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

27

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

22%

  • Triplast22%
  • SmithPackaging16%
  • Rainberg14%
  • UK SUPPLIES LIMITED13%
  • delka7%
  • STORM TRADING GROUP6%

Bubble Wrap demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.6MCVR18.2%Products23Brands15Top 5 Brands72%OOS Rate3.7%Rating4.4★Reviews5,596Avg BSR#8
100K60KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Bubble Wrap search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bubble wrap2.5M/yr
  • bubble wrap roll583K/yr
  • bubble wrap for moving house138K/yr
  • bubblewrap56K/yr
  • bubble wrap 500mm x 100m46K/yr
  • extra large bubble wrap 1000mm31K/yr
  • large bubble wrap40K/yr
  • bubble wrap 100m28K/yr
  • large bubble wrap 750mm24K/yr
  • bubblewrap large roll21K/yr

What reviews say buyers love and hate about Bubble Wrap

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Quality-Overall26%

Decent quality

Value For Money24%

Excellent value

Advertised Vs Actual Product18%

As advertised

Size-Overall7%

Good handy size, good quality

Ease Of Use4%

Very handy

What buyers complain about

86% of reviews
Quality-Overall27%

Bad quality

Size-Overall20%

Huge

Thickness14%

Not very thick

Value For Money10%

Too expensive

Advertised Vs Actual Product7%

False advertising

Bubble Wrap return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

61%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
48%
2Quality-Overall
14%
3Advertised Vs Actual Product
8%
4Value For Money
8%
5Thin
6%

Common Bubble Wrap questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bubble Wrap 60/100 on Amazon United Kingdom — Launch it. The niche generates £4.9M/yr across 23 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +2.7% over the last 90 days.
Search demand for Bubble Wrap on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.