Is bubble wrap profitable to sell on Amazon United Kingdom?

The niche generates £4.9M/yr across 23 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Launch it (60/100).

How competitive is the bubble wrap niche?

15 brands and 27 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in bubble wrap?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 0.1%.

When does demand for bubble wrap peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the bubble wrap niche?

Listings span £2.01–£19.08; the average listing price is £7.43 (sweet spot $15–$100). The average incumbent carries 5,596 reviews — the moat a new listing must climb.

bubble wrap

Launch it

A $4.9M/yr market growing +2.7% this quarter with returns at 0.1% — clears our launch bar.

Conversion

Incredible18.2%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Incredible£4.9M

£4.9M/yr · 3.6M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+2.7%

90-day search growth — must beat 0% to launch

Review moat

Bad5,596.22

avg incumbent reviews — the moat a new listing must climb

Price range

Bad£2.01–£19.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£7.43

avg listing price — sweet spot $15–$100

According to Flapen's Amazon United Kingdom niche tracking, bubble wrap is a £4.9M/yr Amazon United Kingdom market (3.6M searches/yr). The top 5 brands hold 72% of demand. Verdict: Launch it — 60/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

bubble wrap market data

Units sold / yr: 600K–800K; avg 20,000–25,000/product
Revenue / yr: £4.5M–£5.9M; units × avg price
Conversion rate: 18.2%
Avg BSR: #8
Page quality: 0%
Prime: 57%
Sponsored: 87%
Out of stock: 3.7%
Avg brand age: 44 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

22%

Triplast22%
SmithPackaging16%
Rainberg14%
UK SUPPLIES LIMITED13%
delka7%
STORM TRADING GROUP6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top bubble wrap search terms

bubble wrap2.5M/yr +19.1%15.7% conv.
bubble wrap roll583K/yr -54.7%14.1% conv.
bubble wrap for moving house138K/yr -5.2%14.6% conv.
bubblewrap56K/yr +7.0%15.1% conv.
bubble wrap 500mm x 100m46K/yr +74.5%8.7% conv.
extra large bubble wrap 1000mm31K/yr +22.5%13.3% conv.
large bubble wrap40K/yr +14.0%6.3% conv.
bubble wrap 100m28K/yr +28.0%8.3% conv.
large bubble wrap 750mm24K/yr -4.6%15.5% conv.
bubblewrap large roll21K/yr -24.1%14.5% conv.

All search terms

Top bubble wrap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Triplast Large Roll of Bubble Wrap 500mm x 100m Air Bubbles Packaging for House Moving & Packing Storage Boxes

Triplast£9.304.5★18,168 rev

SmithPackaging Large Bubble Wrap Roll 300mm x 5m - Small Air Bubbles Packaging for Moving House & Packing Storage Boxes

SmithPackaging£4.434.2★5,295 rev

UK SUPPLIES LIMITED Strong Bubble Wrap (Pick Any Size 300MM to 1000MM) 300MM x 50M Lightweight Packing Wrap Roll for Shipping Moving House & Storage Protecting Packing Wrap Air Bubble Packaging

UK SUPPLIES LIMITED£11.364.4★2,573 rev

Rainberg 300mm x 20m Heavy Duty Bubble Wrap Roll Air Bubble Premium Quality Protection for Packaging Storage Fragile Items Moving House Essentials Recyclable & Eco-Friendly

Rainberg£6.703.9★286 rev

Large Roll of Bubble Wrap 500mm Air Bubbles Packaging for House Moving

STORM TRADING GROUP£9.884.6★17,493 rev

Newest

by launch date

Rainberg Bubble Wrap Roll 300mm x 5m Air Bubble Wrap for Moving House Essentials Fragile Items Storage Shipping Protection Recyclable Eco-Friendly Packaging Material

Rainberg£3.85286 rev

6mo ago

Rainberg 300mm x 20m Heavy Duty Bubble Wrap Roll Air Bubble Premium Quality Protection for Packaging Storage Fragile Items Moving House Essentials Recyclable & Eco-Friendly

Rainberg£6.70286 rev

6mo ago

delka Bubble Wrap Premium Quality Material for Fragile Items Moving Storage & Shipping Environmentally Friendly and Cost Effective (300mm x 10m)

delka£5.682,204 rev

1y ago

delka Bubble Wrap Premium Quality Material for Fragile Items Moving Storage & Shipping Environmentally Friendly and Cost Effective (300mm x 5m)

delka£4.122,204 rev

1y ago

Meown Bubble Wrap 500mmx100m - Premium Quality Bubble Wrap Roll - Packaging Material for Shipping and Storage Protect Your Goods with Ease

Meown£9.423,555 rev

1y ago

What buyers say about bubble wrap

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Decent quality”

Value For Money24%

“Excellent value”

Advertised Vs Actual Product18%

“As advertised”

Size-Overall7%

“Good handy size, good quality”

Ease Of Use4%

“Very handy”

Portability3%

“Perfect for moving my valuables to another flat”

Strength2%

“Sturdy”

Durability2%

“This has lasted me well over a year”

Drop/Impact Protection2%

“good protection”

Thickness1%

“Thick good quality”

What buyers complain about

Quality-Overall27%

“Bad quality”

Size-Overall20%

“Huge”

Thickness14%

“Not very thick”

Value For Money10%

“Too expensive”

Advertised Vs Actual Product7%

“False advertising”

Strength5%

“Not strong”

Weight Heavy1%

“Not very heavy duty”

Flatness1%

“It's too flat and small”

Durability1%

“break at the slightest touch”

Thin1%

“Quite thin”

Top return reasons

Size-Overall48%

Quality-Overall14%

Advertised Vs Actual Product8%

Value For Money8%

Thin6%

Functionality-Overall3%

Thickness2%

Strength2%

Ease Of Use1%

Drop/Impact Protection1%

Common questions

Is bubble wrap profitable to sell on Amazon United Kingdom?: The niche generates £4.9M/yr across 23 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Launch it (60/100).
How competitive is the bubble wrap niche?: 15 brands and 27 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in bubble wrap?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 0.1%.
When does demand for bubble wrap peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the bubble wrap niche?: Listings span £2.01–£19.08; the average listing price is £7.43 (sweet spot $15–$100). The average incumbent carries 5,596 reviews — the moat a new listing must climb.

bubble wrap

bubble wrap market data

Competition & brand share

Demand & seasonality

Top bubble wrap search terms

Top bubble wrap products on Amazon

Top sellers

Newest

Trending

What buyers say about bubble wrap

What buyers love

What buyers complain about

Top return reasons

Common questions

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