Bubble Wrap
MaybeBuyers convert on 18.2% of searches. But products sell for $7.43 on average, outside the sweet spot, so Bubble Wrap is a Maybe.
- Flapen Score
- 60 / 100Top 5% of 835 Stationery & Office Supplies niches · +13 vs the category median of 4760
- Market size
- £4.9M/yr3.6M searches / yr
- 90-day growth
- +2.7%search demand this quarter
- Competition
- 60%top-5 click share · 15 brands · 27 sellers
Flapen Score
Bubble Wrap against its category
The dotted line is the Stationery & Office Supplies average. Past it, Bubble Wrap is stronger. Inside it, weaker.
Market
The Bubble Wrap market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bubble Wrap 3.6M times last year and spent an estimated £4.9M. The top 5 brands take 72% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
18.2% of searches ended in a purchase last week.
Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.9M a year.
- Searches, last 12 months
- 3.6M
- Growth, 90 days vs prior 90
- +2.7%
- Conversion, latest week
- 18.2%
- Market size, estimated
- £4.9Ma year
- Peak month
- January1.3× the quietest month
- Top search term
- bubble wrap2.5M searches a year
02 · Price
A sale here is worth £7.43.
Listings sell for £7.43 on average, from £2.01 to £19.08. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 20,000 to 25,000 of them. At £7.43 that is £149K to £186K a year per listing.
- Average price
- £7.43under the $15 to $100 sweet spot
- Price range
- £2.01–£19.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- £149K–£186K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #8 within Envelopes & Mailing Supplies. It carries 5,596 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 57%
- Out of stock, average day
- 3.7%
- Average rank
- #8in Envelopes & Mailing Supplies
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,596per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Bubble Wrap products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Triplast Large Roll of Bubble Wrap 500mm x 100m Air Bubbles Packaging for House Moving & Packing Storage Boxes
- Price
- £9.30
- Rating
- 4.5/5
- Reviews
- 18,168
- Age
- 7y ago
SmithPackaging Large Bubble Wrap Roll 300mm x 5m - Small Air Bubbles Packaging for Moving House & Packing Storage Boxes
- Price
- £4.43
- Rating
- 4.2/5
- Reviews
- 5,295
- Age
- 6y ago
UK SUPPLIES LIMITED Strong Bubble Wrap (Pick Any Size 300MM to 1000MM) 300MM x 50M Lightweight Packing Wrap Roll for Shipping Moving House & Storage Protecting Packing Wrap Air Bubble Packaging
- Price
- £11.36
- Rating
- 4.4/5
- Reviews
- 2,573
- Age
- 3y ago
Rainberg 300mm x 20m Heavy Duty Bubble Wrap Roll Air Bubble Premium Quality Protection for Packaging Storage Fragile Items Moving House Essentials Recyclable & Eco-Friendly
- Price
- £6.70
- Rating
- 3.9/5
- Reviews
- 286
- Age
- 6mo ago
Large Roll of Bubble Wrap 500mm Air Bubbles Packaging for House Moving
- Price
- £9.88
- Rating
- 4.6/5
- Reviews
- 17,493
- Age
- 6y ago
Trending
90-day click momentum
SmithPackaging Large Bubble Wrap Roll 300mm x 20m - Small Air Bubbles Packaging for Moving House & Packing Storage Boxes
- Price
- £7.56
- Rating
- 4.2/5
- Reviews
- 5,295
- Age
- 6y ago
Rainberg Bubble Wrap Roll 300mm x 5m Air Bubble Wrap for Moving House Essentials Fragile Items Storage Shipping Protection Recyclable Eco-Friendly Packaging Material
- Price
- £3.85
- Rating
- 3.9/5
- Reviews
- 286
- Age
- 6mo ago
Rainberg 300mm x 20m Heavy Duty Bubble Wrap Roll Air Bubble Premium Quality Protection for Packaging Storage Fragile Items Moving House Essentials Recyclable & Eco-Friendly
- Price
- £6.70
- Rating
- 3.9/5
- Reviews
- 286
- Age
- 6mo ago
SmithPackaging Large Bubble Wrap Roll 300mm x 10m - Small Air Bubbles Packaging for Moving House & Packing Storage Boxes
- Price
- £5.92
- Rating
- 4.2/5
- Reviews
- 5,295
- Age
- 6y ago
Triplast JUMBO Roll of Bubble Wrap 500mm x 125m Air Bubbles Packaging for House Moving & Packing Storage Boxes
- Price
- £12.86
- Rating
- 4.5/5
- Reviews
- 18,168
- Age
- 7y ago
Newest
by launch dateRainberg Bubble Wrap Roll 300mm x 5m Air Bubble Wrap for Moving House Essentials Fragile Items Storage Shipping Protection Recyclable Eco-Friendly Packaging Material
- Price
- £3.85
- Rating
- 3.9/5
- Reviews
- 286
- Age
- 6mo ago
Rainberg 300mm x 20m Heavy Duty Bubble Wrap Roll Air Bubble Premium Quality Protection for Packaging Storage Fragile Items Moving House Essentials Recyclable & Eco-Friendly
- Price
- £6.70
- Rating
- 3.9/5
- Reviews
- 286
- Age
- 6mo ago
delka Bubble Wrap Premium Quality Material for Fragile Items Moving Storage & Shipping Environmentally Friendly and Cost Effective (300mm x 10m)
- Price
- £5.68
- Rating
- 4.4/5
- Reviews
- 2,204
- Age
- 1y ago
delka Bubble Wrap Premium Quality Material for Fragile Items Moving Storage & Shipping Environmentally Friendly and Cost Effective (300mm x 5m)
- Price
- £4.12
- Rating
- 4.4/5
- Reviews
- 2,204
- Age
- 1y ago
Meown Bubble Wrap 500mmx100m - Premium Quality Bubble Wrap Roll - Packaging Material for Shipping and Storage Protect Your Goods with Ease
- Price
- £9.42
- Rating
- 4.5/5
- Reviews
- 3,555
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
27
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
60%
Top 20: 97%
Open market
22%
- Triplast22%
- SmithPackaging16%
- Rainberg14%
- UK SUPPLIES LIMITED13%
- delka7%
- STORM TRADING GROUP6%
Demand
Bubble Wrap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Bubble Wrap search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bubble wrap2.5M/yr
- bubble wrap roll583K/yr
- bubble wrap for moving house138K/yr
- bubblewrap56K/yr
- bubble wrap 500mm x 100m46K/yr
- extra large bubble wrap 1000mm31K/yr
- large bubble wrap40K/yr
- bubble wrap 100m28K/yr
- large bubble wrap 750mm24K/yr
- bubblewrap large roll21K/yr
Reviews and returns
What reviews say buyers love and hate about Bubble Wrap
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad quality
quality cheap
Extremely low quality
Huge
Extremely small
Small bubbles
Not very thick
Not that thick as I was expected
Very thin material
Too expensive
Not much for the price
for the price I was not impressed
False advertising
Not as advertised
Description is incorrect
Love
Decent quality
good quality - delivered quickly
Build quality is solid for the price
Excellent value
Excellent value
Cheap price
As advertised
As described
Exactly what I needed
Good handy size, good quality
just the right size
Great size for the price
Very handy
Easy to use
it is easy to handle
Return
0.1% Return rate 61% Fixable by listing
Huge
Extremely small
Small bubbles
Bad quality
quality cheap
Extremely low quality
False advertising
Not as advertised
Description is incorrect
Too expensive
Not much for the price
for the price I was not impressed
Quite thin
Thin and need to use double for any protection
Doesn't look as described definitely not what is in picture very thin
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bubble Wrap questions
Answered from the same tracked data.