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bubble wrap
Launch itA $4.9M/yr market growing +2.7% this quarter with returns at 0.1% — clears our launch bar.
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible£4.9M£4.9M/yr · 3.6M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Review moat
Bad5,596.22avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.01–£19.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.43avg listing price — sweet spot $15–$100