63
box files
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£15.90avg listing price — sweet spot $15–$100
Market size
Good£773K£773K/yr · 844K searches
Price range
Good£4.34–£38.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Okay2,177.66avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.5%90-day search growth — must beat 0% to launch