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25th wedding anniversary card
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Incredible+112.5%90-day search growth — must beat 0% to launch
Brand share
Great43%top-5 brand share — no brand owns this niche
Review moat
Great361.2avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.18avg listing price — sweet spot $15–$100
Market size
Bad£37K£37K/yr · 113K searches
Price range
Bad£2.73–£9.23cheapest to priciest tracked listing — scored on the share inside $15–$100