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2024 diary a4 week to view
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Good658.92avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£4.25–£19.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Avg price
Bad£8.42avg listing price — sweet spot $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad£5K£5K/yr · 12K searches
Brand share
Bad100%top-5 brand share — brand-locked demand