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2024 Diary A4 Week to View

Fail

The top 5 brands take 100% of clicks, so 2024 Diary A4 Week to View is a Fail.

Flapen Score
32
32 / 100
Ranks 736 of 835 Stationery & Office Supplies niches · −15 vs the category median of 47
Market size
£5K/yr12K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
76%top-5 click share · 4 brands · 16 sellers

Flapen Score

2024 Diary A4 Week to View against its category

The dotted line is the Stationery & Office Supplies average. Past it, 2024 Diary A4 Week to View is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2024 Diary A4 Week to View market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 2024 Diary A4 Week to View 12K times last year and spent an estimated £5K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
5.2%
Market size, estimated
£5Ka year
Peak month
December3.4× the quietest month
Top search term
large diary5K searches a year

02 · Price

A sale here is worth £8.42.

Listings sell for £8.42 on average, from £4.25 to £19.07. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £8.42 that is £0 to £842 a year per listing.

Average price
£8.42under the $15 to $100 sweet spot
Price range
£4.25–£19.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£842
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #168 within Calendars, Planners & Personal Organisers. It carries 659 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
14.4%
Average rank
#168in Calendars, Planners & Personal Organisers
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
659per listing
Listings tracked
13

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top 2024 Diary A4 Week to View products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£521£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Collins68%
  • G4GADGET19%
  • Striyco Essentials10%
  • PaulStore2%
  • Open — no brand owns it (0%)

Demand

2024 Diary A4 Week to View search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top 2024 Diary A4 Week to View search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • large diary5K/yr
  • collins diary5K/yr
  • collins debden861/yr
  • 2023 diary a4152/yr
  • 2023 diary a4 page a day75/yr

Reviews and returns

What reviews say buyers love and hate about 2024 Diary A4 Week to View

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paper Quality28%−0.19

the paper quality is thinner than I expected

paper easily tearing

Average - paper too thin

Quality-Overall24%+0.27

Poor quality

Could be just missing pages or no quality control

How on earth has it made its way through quality control

Print Quality12%−0.12

March has some double printing as well

No good been printed wrong no wonder it was cheap

Only disappointment is last two pages for 2027 are overprinted and so illegible

Size-Overall10%−0.05

Large Year Ahead

I wouldn't order it if I knew that it isso small

Spine is too tight

Value For Money7%+0.48

For £3.99 this is a rip off

Waste of money

Love

Quality-Overall27%+0.27

Good quality delivered as promised

Excellent quality

Good quality diary

Advertised Vs Actual Product24%+2.61

Exactly what I needed

As described

Just as is says

Value For Money16%+0.48

Great deal

Excellent value

Great value for money

Document Organizing/Classification10%+0.88

Good organizing book to easily access written documentation

Great sturdy Diary, plenty of space to record your activities, thoughts and tasks on a daily basis

Its perfect to plan

Writing Experience5%+0.33

It's as good as what you write in it

It's good for writing in

Good size plenty of writing space on each day of the week

Return

0.7% Return rate 75% Fixable by listing

Size-Overall62%▆▄▆█▇▆

Large Year Ahead

I wouldn't order it if I knew that it isso small

Spine is too tight

Paper Quality8%▁▄▃▃█▄

the paper quality is thinner than I expected

paper easily tearing

Average - paper too thin

Quality-Overall8%▅▄▇▁▁█

Poor quality

Could be just missing pages or no quality control

How on earth has it made its way through quality control

Advertised Vs Actual Product4%▆█▁█▁▁

The sescriprions of this item were misleading

Color3%█▁▁▁▁▁

FAQ

Common 2024 Diary A4 Week to View questions

Answered from the same tracked data.