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1st birthday card
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($2.04–$10.69) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Review moat
Great147.74avg incumbent reviews — the moat a new listing must climb
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Market size
Okay£117K£117K/yr · 267K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£3.43avg listing price — sweet spot $15–$100
Price range
Bad£2.04–£10.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand