1st Birthday Card

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months

267K

Growth, 90 days vs prior 90

+7.8%

Conversion, latest week

12.8%

Market size, estimated

£117Ka year

Peak month

July1.6× the quietest month

Top search term

1st birthday card93K searches a year

Listings sell for £3.43 on average, from £2.04 to £10.69. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £3.43 that is £2K to £3K a year per listing.

Average price

£3.43under the $15 to $100 sweet spot

Price range

£2.04–£10.69

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

£2K–£3K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #1,912 within Cards & Card Stock. It carries 148 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

97%

Out of stock, average day

7.2%

Average rank

#1,912in Cards & Card Stock

Average rating

4.74 starsAmazon United Kingdom average 4.36 stars

Average reviews

148per listing

Listings tracked

38

18 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

18

Successful launches

1Amazon's first-year sales bar

Average brand age

33 months