1st Birthday Card

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months

267K

Growth, 90 days vs prior 90

+7.8%

Conversion, latest week

12.8%

Market size, estimated

£117Ka year

Peak month

July1.6× the quietest month

Top search term

1st birthday card93K searches a year

Listings sell for £3.43 on average, from £2.04 to £10.69. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £3.43 that is £2K to £3K a year per listing.

Average price

£3.43under the $15 to $100 sweet spot

Price range

£2.04–£10.69

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

£2K–£3K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #1,912 within Cards & Card Stock. It carries 148 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

97%

Out of stock, average day

7.2%

Average rank

#1,912in Cards & Card Stock

Average rating

4.74 starsAmazon United Kingdom average 4.36 stars

Average reviews

148per listing

Listings tracked

38

18 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

18

Successful launches

1Amazon's first-year sales bar

Average brand age

33 months