1st Birthday Card
1st Birthday Card shows low returns (0.2%), but prices mostly outside the sweet spot ($2.04–$10.69) keeps it on the watch list.
Flapen Score
Is 1st Birthday Card profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, 1st Birthday Card is a £117K/yr Amazon United Kingdom market (267K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 54/100.
1st Birthday Card: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +7.8% over the last 90 days and 12.8% of searches end in a purchase.
£117K
revenue / yr
Who owns the niche?
The top 5 brands hold 57% of demand, so 43% of the market is open.
43%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 38 products
Top 1st Birthday Card products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Hallmark Age 1 Birthday Card for Little Girl - Winnie-The-Pooh Design
- Price
- £2.35
- Rating
- 4.7/5
- Reviews
- 1,828
- Age
- 6y ago
1st Birthday Cards for Boys Jungle Numbers
- Price
- £3.35
- Rating
- 4.7/5
- Reviews
- 102
- Age
- 9mo ago
Danilo Promotions Ltd Peter Rabbit Official Age 1 Birthday Card Multi Colour PE033 7x6 inch
- Price
- £2.04
- Rating
- 4.6/5
- Reviews
- 320
- Age
- 5y ago
1st Birthday Card Gift for Baby Boy - One Today 1 Year Old - Cute Animals Design - Happy First Birthday Card for Great Grandson Nephew Son or Boys - Includes Blue Envelope 14cm
- Price
- £3.01
- Rating
- 5.0/5
- Reviews
- 17
- Age
- 4mo ago
1st Birthday Card for Boys Cute Jungle Safari Animals Happy Birthday Card for One Year Old (Blue)
- Price
- £3.39
- Rating
- 4.7/5
- Reviews
- 216
- Age
- 4y ago
Trending
90-day click momentum
Tayenura 1st Birthday Card for Boys Cute Safari Happy 1st Birthday Design Greeting Card with Envelope and Embossed Seal Sticker Ideal First Birthday Gift for Grandson Nephew 145x145mm
- Price
- £3.32
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
Tayenura Happy 1st Birthday Card for Girls Cute Pink Safari Animal Design Greeting Card with Envelope & Embossed Seal Lovely First Birthday Gift 145x145mm (1st birthday cake)
- Price
- £3.33
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
Childrens First Birthday Card Farm Animals Design Happy 1st Birthday Card for Boy Girl Blank Inside with Envelope (1st)
- Price
- £3.35
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
1st Birthday Card for Girls - One Today 1 Year Old - African Animals Design - Happy First Birthday Greeting Card for Daughter Granddaughter Niece - Includes Pink Envelope 14cm
- Price
- £2.83
- Rating
- 5.0/5
- Reviews
- 17
- Age
- 3mo ago
Magical Fairy 1st Birthday Card for Girls Happy 1st Birthday to a Special Girl 148x148mm 300gsm Blank Inside with Kraft Envelope
- Price
- £3.29
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago
Newest
by launch dateMagical Fairy 1st Birthday Card for Girls Happy 1st Birthday to a Special Girl 148x148mm 300gsm Blank Inside with Kraft Envelope
- Price
- £3.29
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago
Tayenura 1st Birthday Card for Boys Cute Safari Happy 1st Birthday Design Greeting Card with Envelope and Embossed Seal Sticker Ideal First Birthday Gift for Grandson Nephew 145x145mm
- Price
- £3.32
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
Tayenura Happy 1st Birthday Card for Girls Cute Pink Safari Animal Design Greeting Card with Envelope & Embossed Seal Lovely First Birthday Gift 145x145mm (1st birthday cake)
- Price
- £3.33
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
1st Birthday Card for Girls - One Today 1 Year Old - African Animals Design - Happy First Birthday Greeting Card for Daughter Granddaughter Niece - Includes Pink Envelope 14cm
- Price
- £2.83
- Rating
- 5.0/5
- Reviews
- 17
- Age
- 3mo ago
Childrens First Birthday Card Farm Animals Design Happy 1st Birthday Card for Boy Girl Blank Inside with Envelope (1st)
- Price
- £3.35
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
21 rising
Sellers
31
Top-5 brand share
57%
Top 20: 99%
Top-5 click share
44%
Top 20: 81%
Open market
36%
- Danilo Promotions LTD13%
- Hallmark13%
- Felbridge Studio12%
- Stuff411%
- Manchester Print Studio8%
- Peppercorn Cards7%
1st Birthday Card demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.6×
Top 1st Birthday Card search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 1st birthday card93K/yr
- 1st birthday card girl33K/yr
- 1st birthday card boy32K/yr
- first birthday card26K/yr
- 1 year old birthday card9K/yr
- first birthday card girl8K/yr
- personalised 1st birthday card7K/yr
- happy 1st birthday card7K/yr
- first birthday card boy6K/yr
- birthday card 1 year old girl6K/yr
What reviews say buyers love and hate about 1st Birthday Card
What buyers mention most, as a share of all reviews.
What buyers love
97% of reviews“The card itself is very good quality”
“design is cute”
“reasonably priced”
“The fonts are nice and modern and the printing clear”
“The 350GSM linen card feels thick and sturdy in hand, not flimsy at all, and the square design is bright, clear and nicely printed with good attention to detail”
What buyers complain about
85% of reviews“This card was bigger than I expected”
“Quality. They were so different from what you get in the shops.”
“Pretty Card a bit expensive”
“Incorrect description”
“Disappointment I thought the star would be glittery”
1st Birthday Card return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
55%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 1st Birthday Card questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
