Yoga Mat
Yoga Mat shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Yoga Mat profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Yoga Mat is a £1.9M/yr Amazon United Kingdom market (4.1M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan. Verdict: Worth a look — 63/100.
Yoga Mat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -13.0% over the last 90 days and 3.3% of searches end in a purchase.
£1.9M
revenue / yr
Who owns the niche?
The top 5 brands hold 63% of demand, so 37% of the market is open.
37%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 53 products
Top Yoga Mat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bionix Exercise Yoga Mat with Carry Handle Strap - Extra Thick NBR Yoga Mats for Women and Men - 180cm x 60cm Durable Non Slip Mat - Gym Mats for Home Camping Pilates and Workout
- Price
- £9.98
- Rating
- 4.6/5
- Reviews
- 4,912
- Age
- 8y ago
OZE SPORTS Yoga Mat NBR Foam Extra Thick Non-Slip High Density Large for Pilates Gymnastics HiiT and Fitness with Carry Strap (Black)
- Price
- £9.57
- Rating
- 4.5/5
- Reviews
- 6,577
- Age
- 3y ago
KAYMAN Exercise Yoga Mat Non Slip - Black 183 x 60 cm Best Training & Workout Mats for Yoga Pilates Gymnastics Stretching & Meditation Eco Friendly Exercise Mat for Home with Carrying Straps
- Price
- £8.27
- Rating
- 4.4/5
- Reviews
- 4,042
- Age
- 3y ago
Yogii Yoga Mat - Non-Slip 6mm Thick TPE & Travel-friendly Yoga Mat - Perfect for Home & Gym Exercise Fitness & Pilates - With Laser Alignment Guides (Black/Orange) for Men & Women
- Price
- £15.77
- Rating
- 4.4/5
- Reviews
- 3,385
- Age
- 3y ago
Xn8 Sports Yoga mat 10mm & 15mm Thick NBR Exercise Mat - Non-Tearable Pilates Mat with Extra Carry Strap - Yoga Mats for Women Men for Aerobics Lunges Planks Indoor & Outdoor 61Lx20Wx1.5 & 1Th
- Price
- £9.70
- Rating
- 4.5/5
- Reviews
- 7,533
- Age
- 2y ago
Trending
90-day click momentum
Lockie Fitness Yoga Mat 8 mm Thick Non Slip Exercise Mat for Women and Men TPE Foam Pilates Mat Gym Mat for Home Workout Yoga Pilates Exercise & Gymnastics 180 x 60 cm (Pink)
- Price
- £7.13
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 3mo ago
Yoga Mat Unisex Non-Slip Thick Foam Exercise Mat 10mm with Carry Strap Lightweight Home Gym Equipment for Yoga Pilates Stretching (Blue)
- Price
- £6.24
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 3mo ago
Yogii Yoga Mat - Non-Slip 6mm Thick TPE & Travel-friendly Yoga Mat - Perfect for Home & Gym Exercise Fitness & Pilates - With Laser Alignment Guides for Men & Women
- Price
- £15.88
- Rating
- 4.4/5
- Reviews
- 3,385
- Age
- 9mo ago
PROIRON Yoga Mat with Alignment Exercise Fitness Foam mat Extra Thick Non-Slip Large High Density ideal for HiiT Pilates Mats Fitness & Workout with Free Carry Bag 173 x 61 x 0.4 cm - Purple
- Price
- £7.62
- Rating
- 4.4/5
- Reviews
- 2,683
- Age
- 2y ago
Xn8 Sports Yoga mat 10mm & 15mm Thick NBR Exercise Mat - Non-Tearable Pilates Mat with Extra Carry Strap - Yoga Mats for Women Men for Aerobics Lunges Planks Indoor & Outdoor 61Lx20Wx1.5 & 1Th
- Price
- £9.66
- Rating
- 4.5/5
- Reviews
- 7,533
- Age
- 2y ago
Newest
by launch dateLockie Fitness Yoga Mat 8 mm Thick Non Slip Exercise Mat for Women and Men TPE Foam Pilates Mat Gym Mat for Home Workout Yoga Pilates Exercise & Gymnastics 180 x 60 cm (Pink)
- Price
- £7.13
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 3mo ago
Yoga Mat Unisex Non-Slip Thick Foam Exercise Mat 10mm with Carry Strap Lightweight Home Gym Equipment for Yoga Pilates Stretching (Blue)
- Price
- £6.24
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 3mo ago
Yogii Yoga Mat - Non-Slip 6mm Thick TPE & Travel-friendly Yoga Mat - Perfect for Home & Gym Exercise Fitness & Pilates - With Laser Alignment Guides for Men & Women
- Price
- £15.88
- Rating
- 4.4/5
- Reviews
- 3,385
- Age
- 9mo ago
OUTDOUSE Yoga Mat with Alignment Lines TPE 6mm Sports Exercise Mat Non-Slip for Gymnastics Pilates Home Travel Gymnastics Mat with Storage Straps Yoga Mats for Women and Men 183x61x0.8cm
- Price
- £15.92
- Rating
- 4.6/5
- Reviews
- 1,564
- Age
- 11mo ago
Yogii Yoga Mat - Non-Slip 6mm Thick TPE & Travel-friendly Yoga Mat - Perfect for Home & Gym Exercise Fitness & Pilates - With Laser Alignment Guides (Nude/Old Rose) for Men & Women
- Price
- £15.63
- Rating
- 4.4/5
- Reviews
- 3,385
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
24 falling
Sellers
37
Top-5 brand share
63%
Top 20: 98%
Top-5 click share
38%
Top 20: 72%
Open market
31%
- KAYMAN14%
- Yogii14%
- OZE SPORTS13%
- Bionix Professional Support12%
- Xn8 Sports10%
- PROIRON5%
Yoga Mat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 1.5×
Top Yoga Mat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- yoga mat2.0M/yr
- exercise mat385K/yr
- pilates mat295K/yr
- yoga mats for women387K/yr
- gym mat224K/yr
- yoga mat thick111K/yr
- workout mat105K/yr
- yoga mats117K/yr
- thick yoga mat106K/yr
- gym mats for home100K/yr
What reviews say buyers love and hate about Yoga Mat
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Excellent quality”
“It is comfortable”
“Good value for money”
“Good thickness”
“Excellent exercise mat”
What buyers complain about
60% of reviews“This mat doesnt have a proper grip with the floor”
“The carry strap is not stellar”
“Its thick”
“It feels cheap”
“VERY strong rubber smell”
Yoga Mat return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Yoga Mat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
