69
trophy
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great149.59avg incumbent reviews — the moat a new listing must climb
Competition
Great25%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+52.8%90-day search growth — must beat 0% to launch
Price range
Good£3.46–£28.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.62avg listing price — sweet spot $15–$100
Market size
Okay£182K£182K/yr · 484K searches