Trophy
PassTrophy scores 69 out of 100, a Pass. Shoppers spend $182K a year here, search demand grew +52.8% this quarter, and returns run at 0.4% of orders.
- Flapen Score
- 69 / 100Top 2% of 792 Sports & Outdoors niches · +19 vs the category median of 5069
- Market size
- £182K/yr484K searches / yr
- 90-day growth
- +52.8%search demand this quarter
- Competition
- 25%top-5 click share · 42 brands · 66 sellers
Flapen Score
Trophy against its category
The dotted line is the Sports & Outdoors average. Past it, Trophy is stronger. Inside it, weaker.
Market
The Trophy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Trophy 484K times last year and spent an estimated £182K. The top 5 brands take 50% of clicks. Demand peaks in Jun–Dec. Flapen scores it 69 out of 100, a Pass.
01 · Demand
3.5% of searches ended in a purchase last week.
Shoppers searched for this 484K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +52.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £182K a year.
- Searches, last 12 months
- 484K
- Growth, 90 days vs prior 90
- +52.8%
- Conversion, latest week
- 3.5%
- Market size, estimated
- £182Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- trophy183K searches a year
02 · Price
A sale here is worth £10.62.
Listings sell for £10.62 on average, from £3.46 to £28.94. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £10.62 that is £1K to £3K a year per listing.
- Average price
- £10.62under the $15 to $100 sweet spot
- Price range
- £3.46–£28.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #10 within Trophies, Medals & Awards. It carries 150 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 64%
- Out of stock, average day
- 14.3%
- Average rank
- #10in Trophies, Medals & Awards
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 150per listing
- Listings tracked
- 75
04 · Newcomers
Amazon counts 2 of last year's 19 launches as successful.
19 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 19
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Trophy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
D.A.Y. Republic Golden Plastic Winner Trophies with Handles for Performances Competitions Party Gifts Sports Events Unisex Children Gold 10 cm Pack of 3
- Price
- £5.84
- Rating
- 3.8/5
- Reviews
- 196
- Age
- 3y ago

STOBOK Gold Trophy Cups Large Trophy for Sports Tournaments First Place Winner Award Trophies Competitions Prize Cup Toy for Party Favors Sports Event Game Rewards 24.5cm
- Price
- £11.99
- Rating
- 3.8/5
- Reviews
- 162
- Age
- 6y ago

Goutoports Goat Trophy Winner Award - Handmade 6 Inch Funny Greatest of All Time Trophy for Fantasy Football Champion Office MVP Employee Recognition Boss & Coworker Winner
- Price
- £16.70
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 9mo ago

Wakauto Gold Plastic Trophies Gold Award Trophies Competition Cups Winner Award Plastic Prize Cup Small en Reward for Most Party School Sport
- Price
- £10.63
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 5y ago

TROPHIESPLUSMEDALS Personalised Gold Mega Star Trophy with Medal 11.5cm
- Price
- £8.12
- Rating
- 3.5/5
- Reviews
- 141
- Age
- 5y ago
Trending
90-day click momentum
TROPHIESPLUSMEDALS All Star Gold Trophy Black Marble Base 13.5cm
- Price
- £8.96
- Rating
- 4.5/5
- Reviews
- 124
- Age
- 5y ago

NUOBESTY Large Gold Trophy Cup Award 29cm Metal Winners Prize with Ribbons Sports Competition Trophy for Football School Events Tournament Quiz Night & Party Games
- Price
- £13.68
- Rating
- 3.9/5
- Reviews
- 21
- Age
- 5y ago

TROPHIESPLUSMEDALS Recognition Silver Nickel Plated Cup 18cm Heavy Base
- Price
- £28.63
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 2y ago

Goutoports Goat Trophy Winner Award - Handmade 6 Inch Funny Greatest of All Time Trophy for Fantasy Football Champion Office MVP Employee Recognition Boss & Coworker Winner
- Price
- £16.70
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 9mo ago

Bedwina Star Awards Trophy - Pack of 12 Bulk - 11.5 cm Inch Gold Star Trophy for Kids Party Favours Props Rewards Winning Prizes Competitions for Kids and Adults
- Price
- £8.54
- Rating
- 4.3/5
- Reviews
- 1,079
- Age
- 7y ago
Newest
by launch date
TROPHIESPLUSMEDALS Gold Merit Trophy Cup 15cm 10 Stickers Marble
- Price
- £9.84
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 6mo ago

Goutoports Goat Trophy Winner Award - Handmade 6 Inch Funny Greatest of All Time Trophy for Fantasy Football Champion Office MVP Employee Recognition Boss & Coworker Winner
- Price
- £16.70
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 9mo ago

Donrime Well Done Trophy - Acrylic Sport Trophy Award for Sports Day Matches Gifts Prizes Academic Competitions Parties 4.72 x 4.72 Inch
- Price
- £8.11
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 1y ago

SilverTrophy: Star Medal Award - Well Done Competition Winner Champion Celebrate Success Corporate Achievement School Kids Party Motivation Race Winner Participation Sports Hero.
- Price
- £5.62
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 1y ago

TROPHIESPLUSMEDALS Recognition Silver Nickel Plated Cup 18cm Heavy Base
- Price
- £28.63
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
42 rising
Sellers
66
Top-5 brand share
50%
Top 20: 86%
Top-5 click share
25%
Top 20: 62%
Open market
44%
- TROPHIESPLUSMEDALS24%
- STOBOK8%
- Generic7%
- D.A.Y. Republic7%
- Goutoports5%
- THE TWIDDLERS5%
Demand
Trophy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Trophy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- trophy183K/yr
- trophy cup55K/yr
- trophies49K/yr
- personalised trophy25K/yr
- trophies medals & awards27K/yr
- awards trophies23K/yr
- mini trophy14K/yr
- plastic trophy13K/yr
- awards12K/yr
- small trophy10K/yr
Reviews and returns
What reviews say buyers love and hate about Trophy
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Far too small
Tiny
Slightly smaller than anticipated
Utter rubbish, cheap product
Awful quality
Looks cheap and nasty for £10+
Very cheap material
made of cheap plastic
Plastic
It looked far more expensive than it actually was
Looks really expensive
Absolutely NOT worth that PRICE
Picture doesnt match
Misrepresented item
Slightly concerned that what I received is not exactly what was shown on the picture
Love
Brilliant quality
was engraved to good quality
Cup was much better than what I thought it would be, yes it was very good quality, very nice and good price
Good price
Excellent value for money
Worth the money
Exactly what I wanted
As described
Exactly as shown
Great fun for party awards
Well made fun trophy for family games night
Good fun
decent size
Great size for the price
the size matched the description
Return
0.4% Return rate 58% Fixable by listing
Far too small
Tiny
Slightly smaller than anticipated
Utter rubbish, cheap product
Awful quality
Looks cheap and nasty for £10+
Item was broken on arrival
Very cheap material
made of cheap plastic
Plastic
It looked far more expensive than it actually was
Looks really expensive
Absolutely NOT worth that PRICE
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Trophy questions
Answered from the same tracked data.









