Trophy
Trophy shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Trophy profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Trophy is a £182K/yr Amazon United Kingdom market (484K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jun–Dec. Verdict: Worth a look — 69/100.
Trophy: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +52.8% over the last 90 days and 3.5% of searches end in a purchase.
£182K
revenue / yr
Who owns the niche?
The top 5 brands hold 50% of demand, so 50% of the market is open.
50%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 75 products
Top Trophy products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
D.A.Y. Republic Golden Plastic Winner Trophies with Handles for Performances Competitions Party Gifts Sports Events Unisex Children Gold 10 cm Pack of 3
- Price
- £5.84
- Rating
- 3.8/5
- Reviews
- 196
- Age
- 3y ago
STOBOK Gold Trophy Cups Large Trophy for Sports Tournaments First Place Winner Award Trophies Competitions Prize Cup Toy for Party Favors Sports Event Game Rewards 24.5cm
- Price
- £11.99
- Rating
- 3.8/5
- Reviews
- 162
- Age
- 6y ago
Goutoports Goat Trophy Winner Award - Handmade 6 Inch Funny Greatest of All Time Trophy for Fantasy Football Champion Office MVP Employee Recognition Boss & Coworker Winner
- Price
- £16.70
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 9mo ago
Wakauto Gold Plastic Trophies Gold Award Trophies Competition Cups Winner Award Plastic Prize Cup Small en Reward for Most Party School Sport
- Price
- £10.63
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 5y ago
TROPHIESPLUSMEDALS Personalised Gold Mega Star Trophy with Medal 11.5cm
- Price
- £8.12
- Rating
- 3.5/5
- Reviews
- 141
- Age
- 5y ago
Trending
90-day click momentum
TROPHIESPLUSMEDALS All Star Gold Trophy Black Marble Base 13.5cm
- Price
- £8.96
- Rating
- 4.5/5
- Reviews
- 124
- Age
- 5y ago
NUOBESTY Large Gold Trophy Cup Award 29cm Metal Winners Prize with Ribbons Sports Competition Trophy for Football School Events Tournament Quiz Night & Party Games
- Price
- £13.68
- Rating
- 3.9/5
- Reviews
- 21
- Age
- 5y ago
TROPHIESPLUSMEDALS Recognition Silver Nickel Plated Cup 18cm Heavy Base
- Price
- £28.63
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 2y ago
Goutoports Goat Trophy Winner Award - Handmade 6 Inch Funny Greatest of All Time Trophy for Fantasy Football Champion Office MVP Employee Recognition Boss & Coworker Winner
- Price
- £16.70
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 9mo ago
Bedwina Star Awards Trophy - Pack of 12 Bulk - 11.5 cm Inch Gold Star Trophy for Kids Party Favours Props Rewards Winning Prizes Competitions for Kids and Adults
- Price
- £8.54
- Rating
- 4.3/5
- Reviews
- 1,079
- Age
- 7y ago
Newest
by launch date
TROPHIESPLUSMEDALS Gold Merit Trophy Cup 15cm 10 Stickers Marble
- Price
- £9.84
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 6mo ago
Goutoports Goat Trophy Winner Award - Handmade 6 Inch Funny Greatest of All Time Trophy for Fantasy Football Champion Office MVP Employee Recognition Boss & Coworker Winner
- Price
- £16.70
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 9mo ago
Donrime Well Done Trophy - Acrylic Sport Trophy Award for Sports Day Matches Gifts Prizes Academic Competitions Parties 4.72 x 4.72 Inch
- Price
- £8.11
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 1y ago
SilverTrophy: Star Medal Award - Well Done Competition Winner Champion Celebrate Success Corporate Achievement School Kids Party Motivation Race Winner Participation Sports Hero.
- Price
- £5.62
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 1y ago
TROPHIESPLUSMEDALS Recognition Silver Nickel Plated Cup 18cm Heavy Base
- Price
- £28.63
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
Brands
42 rising
Sellers
66
Top-5 brand share
50%
Top 20: 86%
Top-5 click share
25%
Top 20: 62%
Open market
44%
- TROPHIESPLUSMEDALS24%
- STOBOK8%
- Generic7%
- D.A.Y. Republic7%
- Goutoports5%
- THE TWIDDLERS5%
Trophy demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Dec · busiest ÷ quietest = 2.2×
Top Trophy search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- trophy183K/yr
- trophy cup55K/yr
- trophies49K/yr
- personalised trophy25K/yr
- trophies medals & awards27K/yr
- awards trophies23K/yr
- mini trophy14K/yr
- plastic trophy13K/yr
- awards12K/yr
- small trophy10K/yr
What reviews say buyers love and hate about Trophy
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Brilliant quality”
“Good price”
“Exactly what I wanted”
“Great fun for party awards”
“decent size”
What buyers complain about
79% of reviews“Far too small”
“Utter rubbish, cheap product”
“Very cheap material”
“It looked far more expensive than it actually was”
“Picture doesnt match”
Trophy return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
58%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Trophy questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
