56
kettlebell
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great£19.21avg listing price — sweet spot $15–$100
Price range
Great£9.15–£48.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great£855K£855K/yr · 2.6M searches
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,524.78avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale