65
kayak
Worth a lookShows demand growing +363.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+363.8%90-day search growth — must beat 0% to launch
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great£95.81avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,116.86avg incumbent reviews — the moat a new listing must climb
Market size
Good£311K£311K/yr · 600K searches
Price range
Okay£12.86–£350.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale