Darts
Darts shows a $5.1M/yr market, but soft demand (-50.2% this quarter) keeps it on the watch list.
Flapen Score
Is Darts profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Darts is a £5.1M/yr Amazon United Kingdom market (6.9M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 55/100.
Darts: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -50.2% over the last 90 days and 1.8% of searches end in a purchase.
£5.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 49 products
Top Darts products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
WINMAU Darts Set Michael van Gerwen MvG Steeltip Gift Case - 50 Piece Dart Set | 20g Steel Tip 90% Tungsten Darts | 4 x Shafts | 4 x Flights | Accessories
- Price
- £14.05
- Rating
- 4.4/5
- Reviews
- 6,559
- Age
- 6y ago
Target Darts Luke Littler Gen 1 Prodigy Steel Tip Swiss Point Darts 90% Tungsten Darts 23G | Generation 1 Gold Steel Tip G1 Player Edition Swiss Points Dart Sets K-Flex Flights and Shafts
- Price
- £107.09
- Rating
- 4.4/5
- Reviews
- 323
- Age
- 1y ago
Target Darts Josh Rock Gen 1 Steel Tip Swiss Point Darts 90% Tungsten Darts Generation 1 23G | Steel Tip Dart Set Player Edition with Swiss Storm Nano Points
- Price
- £70.96
- Rating
- 4.7/5
- Reviews
- 282
- Age
- 1y ago
LANNEY Darts Metal Tip Steel Tip Darts Set 20 24 26 Grams Professional Dart for Dartboard with Aluminum Shafts Brass Barrels Extra Flights Sharpener Tool Kit Carrying Case
- Price
- £24.07
- Rating
- 4.5/5
- Reviews
- 1,663
- Age
- 4y ago
Target Darts Josh Rock Gen 1 Steel Tip Swiss Point Darts 90% Tungsten 24G | Steel Tip Dart Set Player Edition with Swiss Storm Nano Points
- Price
- £77.52
- Rating
- 4.7/5
- Reviews
- 282
- Age
- 1y ago
Trending
90-day click momentum
Dart Mat - Non-slip Shock Absorbing Cushioned Pad - with 4 Throw Distances 300x34cm Dart Carpet Mat | for Men Women Family Outdoor Playroom Bar Party
- Price
- £10.62
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
Darts Mat - Non-slip Runner Shock Absorbing - with 4 Throw Distances 300x34cm Dart Carpet Mat - for Men Women Family Outdoor Playroom Bar Party
- Price
- £8.79
- Rating
- 2.9/5
- Reviews
- 2
- Age
- 3mo ago
Target Darts Phil Taylor Gen 11 Power 9-Five Steel Tip Swiss Point Darts 95% Tungsten Raw Power G11 24G | Generation 11 Phil Taylor Darts Player Edition Swiss Points Professional Dart Set
- Price
- £76.16
- Rating
- 4.0/5
- Reviews
- 97
- Age
- 1y ago
Target Darts Luke Littler Gen 1 Prodigy Steel Tip Swiss Point Darts 90% Tungsten 24G | Generation 1 Gold Steel Tip G1 Player Edition Swiss Points K-Flex Flights and Shafts
- Price
- £113.78
- Rating
- 4.4/5
- Reviews
- 323
- Age
- 1y ago
Target Darts Josh Rock Gen 1 Steel Tip Swiss Point Darts 90% Tungsten Darts Generation 1 23G | Steel Tip Dart Set Player Edition with Swiss Storm Nano Points
- Price
- £70.96
- Rating
- 4.7/5
- Reviews
- 282
- Age
- 1y ago
Newest
by launch dateDarts Mat - Non-slip Runner Shock Absorbing - with 4 Throw Distances 300x34cm Dart Carpet Mat - for Men Women Family Outdoor Playroom Bar Party
- Price
- £8.79
- Rating
- 2.9/5
- Reviews
- 2
- Age
- 3mo ago
Dart Mat - Non-slip Shock Absorbing Cushioned Pad - with 4 Throw Distances 300x34cm Dart Carpet Mat | for Men Women Family Outdoor Playroom Bar Party
- Price
- £10.62
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
Target Darts Luke Littler Brass Dart Set with Fixed Steel Tip Points 22G | Pro Grip Shafts & No.2 Pro Ultra Dart Flights | 100 Piece Professional Dart Set & Accessories for Any Player
- Price
- £23.70
- Rating
- 4.6/5
- Reviews
- 239
- Age
- 12mo ago
Target Darts Luke Littler World Champion Steel Tip Swiss Point Darts 90% Tungsten Dart Set 23G | The Nuke 2025 Special Edition K-Flex Key Ring Spare SLK Swiss Points and Premium Tool Included
- Price
- £103.60
- Rating
- 4.6/5
- Reviews
- 250
- Age
- 1y ago
Target Darts Josh Rock Gen 1 Steel Tip Swiss Point Darts 90% Tungsten Darts Generation 1 23G | Steel Tip Dart Set Player Edition with Swiss Storm Nano Points
- Price
- £70.96
- Rating
- 4.7/5
- Reviews
- 282
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 falling
Sellers
34
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
43%
Top 20: 76%
Open market
13%
- Target Darts53%
- WINMAU15%
- LANNEY8%
- CyeeLife4%
- Generic4%
- CC-Exquisite4%
- Open — no brand owns it (11 brands, 13%)
Darts demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 7.5×
Top Darts search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- darts3.6M/yr
- target darts712K/yr
- darts set585K/yr
- tungsten darts277K/yr
- red dragon darts254K/yr
- luke littler darts307K/yr
- swiss point darts210K/yr
- josh rock darts85K/yr
- dart113K/yr
- winmau darts117K/yr
What reviews say buyers love and hate about Darts
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Build quality is excellent: solid construction”
“Great value”
“comfortable to grip”
“Great darts quite lightweight”
“Beginner friendly”
What buyers complain about
72% of reviews“breaks easily”
“Rubbish quality”
“Cheap for a reason”
“Fragile and break easily”
“flights are tacky bend”
Darts return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
13%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Darts questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
