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Dartboard Light

Dartboard Light shows a sweet-spot price point ($30.53 avg), but soft demand (-66.1% this quarter) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 74Growth 0Conversion 43Competition 47Returns 83Price range 92Avg price 95Brand share 46Review moat 62Quality gap 57
This niche Category average

Is Dartboard Light profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dartboard Light is a £829K/yr Amazon United Kingdom market (783K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 54/100.

Dartboard Light: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -66.1% over the last 90 days and 3.5% of searches end in a purchase.

£829K

revenue / yr

Units sold / yr25K
Search volume / yr-66.1%783K
Conversion rate3.5%
Avg price£30.53

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers11 · 29
Top-5 product click share57%
Open market23%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement95%
New entrants (1y)6· 3 succeeded
Avg rating4.4★
Avg reviews1,038

Top Dartboard Light products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

£0£33K£66K£100K£133K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

29

Top-5 brand share

77%

Top 20: 98%

Top-5 click share

57%

Top 20: 99%

Open market

16%

  • STASUN27%
  • CyeeLife17%
  • Mission Darts12%
  • SOLLA12%
  • Target Darts10%
  • WINMAU7%
  • Open — no brand owns it (5 brands, 16%)

Dartboard Light demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume783KCVR3.5%Products21Brands11Top 5 Brands77%OOS Rate1.5%Rating4.4★Reviews1,038Avg BSR#117
60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 9.6×

Top Dartboard Light search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dartboard light162K/yr
  • dart board light127K/yr
  • dart board lighting101K/yr
  • darts light80K/yr
  • dart light67K/yr
  • dartboard light surround30K/yr
  • dartboard surround and light set19K/yr
  • dart board surround ring light31K/yr
  • darts light surround26K/yr
  • rechargeable dartboard light13K/yr

What reviews say buyers love and hate about Dartboard Light

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Brightness/Shine/Glow23%

bright light

Quality-Overall20%

The build quality feels durable

Value For Money16%

Money well spent

Size-Overall13%

Fits perfectly

Advertised Vs Actual Product4%

exactly what I needed

What buyers complain about

66% of reviews
Brightness/Shine/Glow15%

Not as bright as others on the market

Size-Overall10%

in no way will fit

Value For Money8%

Disappointed it didnt come with dart board at that price fuming

Durability8%

Broke within 2 days

Quality-Overall7%

very poor quality for a premium dartboard

Dartboard Light return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

46%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
30%
2Functionality-Overall
11%
3Defective Material/Parts
10%
4Advertised Vs Actual Product
8%
5Brightness/Shine/Glow
6%

Common Dartboard Light questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dartboard Light 54/100 on Amazon United Kingdom — Worth a look. The niche generates £829K/yr across 21 tracked products. 3 of 6 products launched in the last 360 days are still selling. Search demand moved -66.1% over the last 90 days.
Search demand for Dartboard Light on Amazon United Kingdom peaks in Jan–Feb–Dec, where the busiest month runs 9.6× the quietest.