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Dartboard Light

Maybe

Products sell for $30.53 on average, inside the sweet spot. But demand is soft, at -66.1% this quarter, so Dartboard Light is a Maybe.

Flapen Score
54
54 / 100
Top 33% of 792 Sports & Outdoors niches · +4 vs the category median of 50
Market size
£829K/yr783K searches / yr
90-day growth
-66.1%search demand this quarter
Competition
57%top-5 click share · 11 brands · 29 sellers

Flapen Score

Dartboard Light against its category

The dotted line is the Sports & Outdoors average. Past it, Dartboard Light is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dartboard Light market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dartboard Light 783K times last year and spent an estimated £829K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 783K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -66.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £829K a year.

Searches, last 12 months
783K
Growth, 90 days vs prior 90
-66.1%
Conversion, latest week
3.5%
Market size, estimated
£829Ka year
Peak month
January9.6× the quietest month
Top search term
dartboard light162K searches a year

02 · Price

A sale here is worth £30.53.

Listings sell for £30.53 on average, from £13.62 to £57.75. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £30.53 that is £23K to £31K a year per listing.

Average price
£30.53inside the $15 to $100 sweet spot
Price range
£13.62–£57.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£23K–£31K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #117 within Darts & Dartboards. It carries 1,038 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#117in Darts & Dartboards
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,038per listing
Listings tracked
21

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
27 months

Products

Top Dartboard Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£33K£66K£100K£133K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

29

Top-5 brand share

77%

Top 20: 98%

Top-5 click share

57%

Top 20: 99%

Open market

16%

  • STASUN27%
  • CyeeLife17%
  • Mission Darts12%
  • SOLLA12%
  • Target Darts10%
  • WINMAU7%
  • Open — no brand owns it (5 brands, 16%)

Demand

Dartboard Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 9.6×

Search terms

Top Dartboard Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dartboard light162K/yr
  • dart board light127K/yr
  • dart board lighting101K/yr
  • darts light80K/yr
  • dart light67K/yr
  • dartboard light surround30K/yr
  • dartboard surround and light set19K/yr
  • dart board surround ring light31K/yr
  • darts light surround26K/yr
  • rechargeable dartboard light13K/yr

Reviews and returns

What reviews say buyers love and hate about Dartboard Light

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Brightness/Shine/Glow15%+0.43

Not as bright as others on the market

Nowhere near bright enough

Not very bright

Size-Overall10%

in no way will fit

Too small

wires too short

Value For Money8%+1.30

Disappointed it didnt come with dart board at that price fuming

Seems a little expensive for what it is

Spend a little more money

Durability8%−0.07

Broke within 2 days

broke within a month

Falls off all the time

Quality-Overall7%+0.73

very poor quality for a premium dartboard

It just looks a bit cheap

bad quality

Love

Brightness/Shine/Glow23%+0.43

bright light

Very bright

Bright light

Quality-Overall20%+0.73

The build quality feels durable

Very good piece of kit and well made

Excellent product

Value For Money16%+1.30

Money well spent

Good value for money

Good value for money

Size-Overall13%

Fits perfectly

Easy to fit

Easy to fit it up

Advertised Vs Actual Product4%+0.21

exactly what I needed

As described

Does what it says

Return

1.6% Return rate 46% Fixable by listing

Size-Overall30%█▇▇▆▆▇

in no way will fit

Too small

wires too short

Functionality-Overall11%▇▇▇██▇

The app does glitch sometimes and needs to be reset

Hasnt improved my darts

Did not work right from the start

Defective Material/Parts10%▇▃█▇▆▇
Advertised Vs Actual Product8%▄█▅▇▄▄

Images are wrong

Wrong information

Brightness/Shine/Glow6%▆▄▅▃██

Not as bright as others on the market

Nowhere near bright enough

Not very bright

FAQ

Common Dartboard Light questions

Answered from the same tracked data.