Is dartboard light profitable to sell on Amazon United Kingdom?

The niche generates £829K/yr across 21 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -66.1%. Flapen's verdict: Worth a look (54/100).

How competitive is the dartboard light niche?

11 brands and 29 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in dartboard light?

Top complaints mined from reviews: Brightness/Shine/Glow, Size-Overall, Value For Money. The return rate is 1.6%.

When does demand for dartboard light peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 9.6× the quietest.

What does it cost to enter the dartboard light niche?

Listings span £13.62–£57.75; the average listing price is £30.53 (sweet spot $15–$100). The average incumbent carries 1,038 reviews — the moat a new listing must climb.

dartboard light

Worth a look

Shows a sweet-spot price point ($30.53 avg), but soft demand (-66.1% this quarter) keeps it on the watch list.

Avg price

Incredible£30.53

avg listing price — sweet spot $15–$100

Price range

Great£13.62–£57.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Market size

Good£829K

£829K/yr · 783K searches

Review moat

Good1,038.29

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-66.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, dartboard light is a £829K/yr Amazon United Kingdom market (783K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

dartboard light market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: £611K–£763K; units × avg price
Conversion rate: 3.5%
Avg BSR: #117
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 1.5%
Avg brand age: 27 months
Avg seller age: 195 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

77%

Top 20: 98%

Top-5 click share

57%

Top 20: 99%

Open market

16%

STASUN27%
CyeeLife17%
Mission Darts12%
SOLLA12%
Target Darts10%
WINMAU7%
Open — no brand owns it (5 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -66.1% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 9.6×

Open Trend

Top dartboard light search terms

dartboard light162K/yr -65.1%2.8% conv.
dart board light127K/yr -70.1%3.1% conv.
dart board lighting101K/yr -61.4%2.6% conv.
darts light80K/yr -70.7%2.1% conv.
dart light67K/yr -71.4%2.5% conv.
dartboard light surround30K/yr -64.9%1.6% conv.
dartboard surround and light set19K/yr -46.4%0.9% conv.
dart board surround ring light31K/yr -71.1%2.5% conv.
darts light surround26K/yr -65.3%3.2% conv.
rechargeable dartboard light13K/yr -55.5%1.0% conv.

All search terms

Top dartboard light products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

STASUN LED Dartboard Light Foldable TOR135 Dartboard Lighting System for the Entire Board Professional Dart Accessories with Adjustable Angle and Brightness No Side Glare

STASUN£22.234.4★712 rev

CyeeLife Dartboard Lighting System White LED Dartboard Light Securely Fits All Dart Boards Easy Assembly Professional Darts Accessories (Black 270)

CyeeLife£29.124.1★276 rev

SOLLA LED Folding Dartboard Light TOR135 Portable Lighting System for All Dart Boards Adjustable Irradiation Angle and Brightness Professional Illuminated Darts Accessories

SOLLA£23.494.4★151 rev

Mission Torus 120 Dartboard Lighting System Bright White LED Light Portable USB-C Powered Shadow-Free 120 Illumination Fits Most Bristle Dartboards Black.

Mission Darts£20.754.5★456 rev

Aukuoy Dartboard Light Professional Darts Accessories suitable for all dartboards Extra Long 3m Power Cable

Aukuoy£19.884.4★230 rev

Newest

by launch date

Dartboard Light Magnetic Wireless Dart Board Light Dart Light with Stepless Dimming Picture Lights for Wall with Remote Control Wall Lights for Painting Frame Dartboard (White 49cm 1Pack)

BTSAE£17.710 rev

4mo ago

STASUN 360 LED Dartboard Light Dimmable Dart Board Surround Ring Lighting System Magnetic Darts Lighting 24W 6500K Professional Darts Light and Accessories for the Whole Board

STASUN£39.54712 rev

6mo ago

SPEXSO Dartboard Surround LED 360 Adjustable Metal Clamp

SPEXSO£34.815 rev

7mo ago

Mission Torus 120 Dartboard Lighting System Bright White LED Light Portable USB-C Powered Shadow-Free 120 Illumination Fits Most Bristle Dartboards Black.

Mission Darts£20.75456 rev

10mo ago

Mission Darts£20.75456 rev

10mo ago

What buyers say about dartboard light

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow23%

“bright light”

Quality-Overall20%

“The build quality feels durable”

Value For Money16%

“Money well spent”

Size-Overall13%

“Fits perfectly”

Advertised Vs Actual Product4%

“exactly what I needed”

Assembly/Installation3%

“easy to set up”

Ease Of Use3%

“Easy to use”

Durability2%

“Feels durable, would recommend”

Efficiency2%

“It works”

Design-Overall2%

“GREAT DESIGN”

What buyers complain about

Brightness/Shine/Glow15%

“Not as bright as others on the market”

Size-Overall10%

“in no way will fit”

Value For Money8%

“Disappointed it didnt come with dart board at that price fuming”

Durability8%

“Broke within 2 days”

Quality-Overall7%

“very poor quality for a premium dartboard”

Compatibility-Overall5%

“Does not fit a WinMau blade 6 board”

Functionality-Overall4%

“The app does glitch sometimes and needs to be reset”

Advertised Vs Actual Product3%

“Images are wrong”

Adhesion/Stickiness3%

“Not very good the led strip did not peel properly so I can't stick the lights in very disappointed I got it sorted with DIY”

Maintenance And Repair2%

“not fond of having to constantly repair it after a few uses”

Top return reasons

Size-Overall30%

Functionality-Overall11%

Defective Material/Parts10%

Advertised Vs Actual Product8%

Brightness/Shine/Glow6%

Compatibility-Overall4%

Quality-Overall4%

Connectivity-Overall3%

Mounting3%

Add-Ons/Attachments3%

Common questions

Is dartboard light profitable to sell on Amazon United Kingdom?: The niche generates £829K/yr across 21 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -66.1%. Flapen's verdict: Worth a look (54/100).
How competitive is the dartboard light niche?: 11 brands and 29 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in dartboard light?: Top complaints mined from reviews: Brightness/Shine/Glow, Size-Overall, Value For Money. The return rate is 1.6%.
When does demand for dartboard light peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 9.6× the quietest.
What does it cost to enter the dartboard light niche?: Listings span £13.62–£57.75; the average listing price is £30.53 (sweet spot $15–$100). The average incumbent carries 1,038 reviews — the moat a new listing must climb.