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Dart Board

Dart Board shows a $3.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look
Market size 96Growth 2Conversion 35Competition 65Returns 93Price range 45Avg price 95Brand share 60Review moat 51Quality gap 53
This niche Category average

Is Dart Board profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dart Board is a £3.2M/yr Amazon United Kingdom market (3.1M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 58/100.

Dart Board: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -46.8% over the last 90 days and 2.8% of searches end in a purchase.

£3.2M

revenue / yr

Units sold / yr80K
Search volume / yr-46.8%3.1M
Conversion rate2.8%
Avg price£37.38

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers15 · 51
Top-5 product click share46%
Open market31%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement89%
New entrants (1y)10· 5 succeeded
Avg rating4.4★
Avg reviews1,467

Top Dart Board products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

£0£96K£192K£289K£385K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

51

Top-5 brand share

69%

Top 20: 88%

Top-5 click share

46%

Top 20: 82%

Open market

19%

  • WINMAU28%
  • RUTHLESS16%
  • Target Darts13%
  • --12%
  • Wakefa8%
  • Seydrey5%

Dart Board demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.1MCVR2.8%Products38Brands15Top 5 Brands69%OOS Rate2.1%Rating4.4★Reviews1,467Avg BSR#77
350K250KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 7.8×

Top Dart Board search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dart board1.8M/yr
  • dartboard293K/yr
  • darts board210K/yr
  • dartboards110K/yr
  • winmau dart board126K/yr
  • dart board set85K/yr
  • outdoor dart board waterproof10K/yr
  • dartboard and surround set66K/yr
  • dart boards55K/yr
  • outdoor dart board22K/yr

What reviews say buyers love and hate about Dart Board

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Quality-Overall37%

Excellent product, as described

Value For Money26%

Great value for money

Durability6%

Very durable

Size-Overall4%

Fits perfectly

Brightness/Shine/Glow4%

perfect brightness level

What buyers complain about

63% of reviews
Quality-Overall22%

Shocking quality

Value For Money9%

Too expensive

Durability7%

quite easy to break or Snap 1 off my darts were thrown then the end piece has snapped off so it is no longer usable now so have to use the remainder of what I have

Weight Heavy5%

Quite heavy

Size-Overall4%

Does not fit Winmau

Dart Board return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
18%
2Defective Material/Parts
10%
3Quality-Overall
10%
4Weight Heavy
9%
5Functionality-Overall
6%

Common Dart Board questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dart Board 58/100 on Amazon United Kingdom — Worth a look. The niche generates £3.2M/yr across 38 tracked products. 5 of 10 products launched in the last 360 days are still selling. Search demand moved -46.8% over the last 90 days.
Search demand for Dart Board on Amazon United Kingdom peaks in Jan–Feb–Dec, where the busiest month runs 7.8× the quietest.