Skip to content

Badminton Set

Badminton Set clears our launch bar: a $1.1M/yr market growing +33.0% this quarter with returns at 0.8%.

Flapen Score

64
Launch it
Market size 79Growth 58Conversion 48Competition 38Returns 96Price range 68Avg price 94Brand share 50Review moat 37Quality gap 84
This niche Category average

Is Badminton Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Badminton Set is a £1.1M/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Launch it — 64/100.

Badminton Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +33.0% over the last 90 days and 3.9% of searches end in a purchase.

£1.1M

revenue / yr

Units sold / yr40K
Search volume / yr+33.0%1.3M
Conversion rate3.9%
Avg price£22.47

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers14 · 47
Top-5 product click share62%
Open market25%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement72%
New entrants (1y)1· 1 succeeded
Avg rating4.2★
Avg reviews2,828

Top Badminton Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

£0£109K£217K£326K£435K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

47

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

21%

  • YONEX41%
  • SONGMICS13%
  • Hillington12%
  • Crystals5%
  • ENOVI4%
  • HIRALIY4%

Badminton Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.3MCVR3.9%Products18Brands14Top 5 Brands75%OOS Rate3.6%Rating4.2★Reviews2,828Avg BSR#48
35K25KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 11.7×

Top Badminton Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • badminton set278K/yr
  • badminton racket521K/yr
  • badminton98K/yr
  • yonex badminton racket109K/yr
  • badminton set with net34K/yr
  • badminton rackets60K/yr
  • badminton racket yonex29K/yr
  • garden badminton set9K/yr
  • yonex28K/yr
  • badminton racket set11K/yr

What reviews say buyers love and hate about Badminton Set

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Quality-Overall26%

These rackets are very good quality

Value For Money15%

Good value

Suitability Beginner10%

A great set for beginners

Weight Light9%

lightweight

Fun/Entertainment Experience7%

Grandchildren enjoyed playing with it

What buyers complain about

75% of reviews
Quality-Overall31%

Quality of the rackets arent great

Durability13%

Fell apart first use

Strap/String Quality10%

strings are not tight enough

Handle Quality5%

not very good quality all the covers on the handles came off in 5 minutes of using them

Flexibility3%

are already bending after a few sessions

Badminton Set return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

16%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
20%
2Size-Overall
12%
3Defective Material/Parts
10%
4Weight Heavy
7%
5Durability
6%

Common Badminton Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Badminton Set 64/100 on Amazon United Kingdom — Launch it. The niche generates £1.1M/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +33.0% over the last 90 days.
Search demand for Badminton Set on Amazon United Kingdom peaks in Apr–May–Jun–Jul–Aug, where the busiest month runs 11.7× the quietest.