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Axe Throwing Game

brand-locked demand (top 5 brands take 100% of clicks) — Axe Throwing Game doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 18Growth 88Conversion 20Competition 3Returns 84Price range 95Avg price 93Brand share 0Review moat 97Quality gap 82
This niche Category average

Is Axe Throwing Game profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Axe Throwing Game is a £73K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Nov–Dec. Verdict: Skip it — 49/100.

Axe Throwing Game: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +92.3% over the last 90 days and 1.6% of searches end in a purchase.

£73K

revenue / yr

Units sold / yr2K
Search volume / yr+92.3%90K
Conversion rate1.6%
Avg price£50.52

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 6
Top-5 product click share96%
Open market0%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement100%
New entrants (1y)5· 3 succeeded
Avg rating4.2★
Avg reviews52

Top Axe Throwing Game products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

£0£7K£15K£22K£29K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Zhenx42%
  • Thusine33%
  • Folimix17%
  • POPERFUN5%
  • Hitish4%

Axe Throwing Game demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume90KCVR1.6%Products6Brands5Top 5 Brands100%OOS Rate9.2%Rating4.2★Reviews52Avg BSR#87
4K3KHoliday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul, Nov, Dec · busiest ÷ quietest = 4.3×

Top Axe Throwing Game search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • axe throwing game51K/yr
  • axe throwing game for kids11K/yr
  • axe throwing13K/yr
  • kids axe throwing game8K/yr
  • axe throwing set7K/yr

What reviews say buyers love and hate about Axe Throwing Game

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Fun/Entertainment Experience46%

Fun for all the family

Quality-Overall12%

The axes themselves are decent

Value For Money8%

Lots of fun for the price

Safe To Use5%

Safe Axe throwing game

Durability4%

It's durable, well made, easy build instructions and a fun for all the family

What buyers complain about

83% of reviews
Durability34%

breaks easy

Strength17%

Not very sturdy

Quality-Overall13%

Build quality is cheap

Assembly/Installation6%

didnt come with instructions on how to assemble

Size-Overall5%

Not fit for sale

Axe Throwing Game return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

42%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
36%
2Defective Material/Parts
14%
3Durability
14%
4Quality-Overall
12%
5Gifting Purpose
5%

Common Axe Throwing Game questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Axe Throwing Game 49/100 on Amazon United Kingdom — Skip it. The niche generates £73K/yr across 6 tracked products. 3 of 5 products launched in the last 360 days are still selling. Search demand moved +92.3% over the last 90 days.
Search demand for Axe Throwing Game on Amazon United Kingdom peaks in May–Jun–Jul–Nov–Dec, where the busiest month runs 4.3× the quietest.