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Axe Throwing Game

Fail

The top 5 brands take 100% of clicks, so Axe Throwing Game is a Fail.

Flapen Score
49
49 / 100
Ranks 430 of 792 Sports & Outdoors niches · −1 vs the category median of 50
Market size
£73K/yr90K searches / yr
90-day growth
+92.3%search demand this quarter
Competition
96%top-5 click share · 5 brands · 6 sellers

Flapen Score

Axe Throwing Game against its category

The dotted line is the Sports & Outdoors average. Past it, Axe Throwing Game is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Axe Throwing Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Axe Throwing Game 90K times last year and spent an estimated £73K. All 5 brands take every click. Demand peaks in May–Jun–Jul–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +92.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+92.3%
Conversion, latest week
1.6%
Market size, estimated
£73Ka year
Peak month
December4.3× the quietest month
Top search term
axe throwing game51K searches a year

02 · Price

A sale here is worth £50.52.

Listings sell for £50.52 on average, from £41.43 to £66.00. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £50.52 that is £5K to £13K a year per listing.

Average price
£50.52inside the $15 to $100 sweet spot
Price range
£41.43–£66.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£5K–£13K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #87 within Darts & Dartboards. It carries 52 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
9.2%
Average rank
#87in Darts & Dartboards
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
52per listing
Listings tracked
6

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Axe Throwing Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£29K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Zhenx42%
  • Thusine33%
  • Folimix17%
  • POPERFUN5%
  • Hitish4%

Demand

Axe Throwing Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul, Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Axe Throwing Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • axe throwing game51K/yr
  • axe throwing game for kids11K/yr
  • axe throwing13K/yr
  • kids axe throwing game8K/yr
  • axe throwing set7K/yr

Reviews and returns

What reviews say buyers love and hate about Axe Throwing Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability34%−0.46

breaks easy

Broke within the first use

Broken already

Strength17%−0.25

Not very sturdy

not strong enough

Flimsy

Quality-Overall13%−0.04

Build quality is cheap

Awful quality

the build quality unfortunately lets it down

Assembly/Installation6%−0.01

didnt come with instructions on how to assemble

A little fiddly to set up

Took about half an hour to assemble

Size-Overall5%−0.04

Not fit for sale

Smaller than expected

Smaller than I expected

Love

Fun/Entertainment Experience46%+3.41

Fun for all the family

Good fun

Family fun

Quality-Overall12%−0.04

The axes themselves are decent

Quality product

A high quality

Value For Money8%+0.60

Lots of fun for the price

Very good value for money

Overall though a great buy for the price

Safe To Use5%+0.43

Safe Axe throwing game

Durability4%−0.46

It's durable, well made, easy build instructions and a fun for all the family

The stand feels stable and sturdy, and the adjustable height is useful for making it comfortable for both children and adults to play

For a throwing game it has held up pretty well

Return

1.6% Return rate 42% Fixable by listing

Size-Overall36%▁▇▁█▅▄

Not fit for sale

Smaller than expected

Smaller than I expected

Defective Material/Parts14%▁▁█▁▄▅
Durability14%▁▃▁▅█▂

breaks easy

Broke within the first use

Broken already

Quality-Overall12%▁█▁▂▃▃

Build quality is cheap

Awful quality

the build quality unfortunately lets it down

Gifting Purpose5%▁▁▁▁▁█

FAQ

Common Axe Throwing Game questions

Answered from the same tracked data.