axe throwing game
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible51.83avg incumbent reviews — the moat a new listing must climb
Price range
Incredible£41.43–£66.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£50.52avg listing price — sweet spot $15–$100
Growth
Great+92.3%90-day search growth — must beat 0% to launch
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£73K£73K/yr · 90K searches
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, axe throwing game is a £73K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
axe throwing game market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- £76K–£101K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #87
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 9.2%
- Avg brand age
- 35 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Zhenx42%
- Thusine33%
- Folimix17%
- POPERFUN5%
- Hitish4%
Demand & seasonality
Weekly Amazon search volume, last 55 weeks — +92.3% search growth over the last 90 days.Peak months: May, Jun, Jul, Nov, Dec · busiest ÷ quietest = 4.3×
Top axe throwing game search terms
- axe throwing game51K/yr
- axe throwing game for kids11K/yr
- axe throwing13K/yr
- kids axe throwing game8K/yr
- axe throwing set7K/yr
Top axe throwing game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Axe Throwing Game for Backyard Axe Throwing Target Set Games with 6 Throwing Axes & 6 Dart Bristle Target Outdoor Indoor Yard Games for Adults Kids Activity Carnival Games
Thusine£41.433.9★74 rev
Axe Throwing Game for Backyard
Zhenx£57.164.7★21 rev
Axe Throwing Game for Backyard
Zhenx£53.634.7★21 rev
Folimix Axe Throwing Game for Backyard Axe Throwing Target Set with 16 Throwing Axes Outdoor Games Indoor Carnival Yard Lawn Backyard Games for Age 6-12
Folimix£43.133.7★63 rev
Axe Throwing Game for Backyard Axe Throwing Target Set Games with 6 Throwing Axes & 6 Dart Bristle Target Outdoor Indoor Yard Games for Adults Kids Activity Carnival Games
POPERFUN£41.764.0★11 rev
Newest
by launch date
Axe Throwing Game for Backyard - 5 in 1 Outdoor Games for Kids Adults Family - Bristle Target Light Bow & 8 Arrow 3 Throwing Axes 2 Ninja Stars 3 Darts Slingshot - Archery Games for Yard Lawn
Hitish£66.00121 rev
Axe Throwing Game for Backyard Axe Throwing Target Set Games with 6 Throwing Axes & 6 Dart Bristle Target Outdoor Indoor Yard Games for Adults Kids Activity Carnival Games
POPERFUN£41.7611 rev
Axe Throwing Game for Backyard
Zhenx£57.1621 rev
Axe Throwing Game for Backyard
Zhenx£53.6321 rev
Folimix Axe Throwing Game for Backyard Axe Throwing Target Set with 16 Throwing Axes Outdoor Games Indoor Carnival Yard Lawn Backyard Games for Age 6-12
Folimix£43.1363 rev
Trending
90-day click momentumAxe Throwing Game for Backyard - 5 in 1 Outdoor Games for Kids Adults Family - Bristle Target Light Bow & 8 Arrow 3 Throwing Axes 2 Ninja Stars 3 Darts Slingshot - Archery Games for Yard Lawn
Hitish£66.004.2★
Axe Throwing Game for Backyard Axe Throwing Target Set Games with 6 Throwing Axes & 6 Dart Bristle Target Outdoor Indoor Yard Games for Adults Kids Activity Carnival Games
POPERFUN£41.764.0★
Axe Throwing Game for Backyard
Zhenx£57.164.7★
Axe Throwing Game for Backyard
Zhenx£53.634.7★
Folimix Axe Throwing Game for Backyard Axe Throwing Target Set with 16 Throwing Axes Outdoor Games Indoor Carnival Yard Lawn Backyard Games for Age 6-12
Folimix£43.133.7★
What buyers say about axe throwing game
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for all the family”
“The axes themselves are decent”
“Lots of fun for the price”
“Safe Axe throwing game”
“It's durable, well made, easy build instructions and a fun for all the family”
“Easy too and even the scouts like it”
“instructions are okay”
“everything fit as expected”
“really good weight to them which makes them satisfying to throw”
“I was impressed with how easy it was to put together — all the parts were included”
What buyers complain about
“breaks easy”
“Not very sturdy”
“Build quality is cheap”
“didnt come with instructions on how to assemble”
“Not fit for sale”
“Cheap plastic tubing”
“So misleading for 1-3 year old by how small”
“Not fit for sale”
Top return reasons
Common questions
- Is axe throwing game profitable to sell on Amazon United Kingdom?
- The niche generates £73K/yr across 6 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +92.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the axe throwing game niche?
- 5 brands and 6 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in axe throwing game?
- Top complaints mined from reviews: Durability, Strength, Quality-Overall. The return rate is 1.6%.
- When does demand for axe throwing game peak?
- Demand peaks in May–Jun–Jul–Nov–Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the axe throwing game niche?
- Listings span £41.43–£66.00; the average listing price is £50.52 (sweet spot $15–$100). The average incumbent carries 52 reviews — the moat a new listing must climb.