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arsenal football
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great368.18avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Growth
Good+35.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.69avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Price range
Bad£7.04–£16.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£41K£41K/yr · 62K searches
Brand share
Bad100%top-5 brand share — brand-locked demand