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Arsenal Football

Fail

The top 5 brands take 100% of clicks, so Arsenal Football is a Fail.

Flapen Score
45
45 / 100
Ranks 543 of 792 Sports & Outdoors niches · −5 vs the category median of 50
Market size
£41K/yr62K searches / yr
90-day growth
+35.2%search demand this quarter
Competition
62%top-5 click share · 3 brands · 44 sellers

Flapen Score

Arsenal Football against its category

The dotted line is the Sports & Outdoors average. Past it, Arsenal Football is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Arsenal Football market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Arsenal Football 62K times last year and spent an estimated £41K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
+35.2%
Conversion, latest week
5.6%
Market size, estimated
£41Ka year
Peak month
December4.3× the quietest month
Top search term
arsenal football45K searches a year

02 · Price

A sale here is worth £11.69.

Listings sell for £11.69 on average, from £7.04 to £16.16. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.69 that is £1K to £3K a year per listing.

Average price
£11.69under the $15 to $100 sweet spot
Price range
£7.04–£16.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #136 within Football. It carries 368 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
82%
Out of stock, average day
3.5%
Average rank
#136in Football
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
368per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Arsenal Football products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • Arsenal53%
  • Hy-Pro45%
  • Mitre2%

Demand

Arsenal Football search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Arsenal Football search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • arsenal football45K/yr
  • arsenal ball9K/yr
  • football arsenal9K/yr

Reviews and returns

What reviews say buyers love and hate about Arsenal Football

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall26%−0.05

POOR QUALITY

Rubbish quality

I am absolutely disgusted with the quality of this product

Flatness17%−0.12

Ball comes folded flat

just keeps going flat

It lasted all of half hour as it keeps going flat

Stitch/Finish/Polish15%−0.13

Stitching falling apart after blowing up

this latest time after I pumped it up I've noticed the stitching has broken all along one seam

Broken stitching

Durability12%−0.07

Ball broke after just a couple of uses

Burst after fist use

Inflation/Deflation11%−0.07

Ball does not arrive inflated

This ball was not inflated

It arrives deflated

Love

Quality-Overall30%−0.05

Fantastic quality

The ball is very well made

It is a good quality ball that kicks well

Value For Money19%+1.67

Good price

Overall, it's a good price and a reliable choice

Good value for money

Size-Overall13%+0.99

Perfect size

this is the perfect size for a toddler

it matches the standard used by the pros

Ease Of Use6%+0.55

easy to use for him

it is very easy to pump up

Advertised Vs Actual Product6%+0.48

Just as described

Return

1.1% Return rate 40% Fixable by listing

Size-Overall30%█▆▅▅▄▇
Inflation/Deflation20%▇▄▄▆█▅

Ball does not arrive inflated

This ball was not inflated

It arrives deflated

Quality-Overall8%▁▁█▄▁▆

POOR QUALITY

Rubbish quality

I am absolutely disgusted with the quality of this product

Defective Material/Parts6%▅█▄▁▃▄
Stitch/Finish/Polish4%▁▁▁█▇▄

Stitching falling apart after blowing up

this latest time after I pumped it up I've noticed the stitching has broken all along one seam

Broken stitching

FAQ

Common Arsenal Football questions

Answered from the same tracked data.