How competitive is the Arrows niche on Amazon United Kingdom?

15 brands and 19 sellers compete in Arrows on Amazon United Kingdom. The top 5 Arrows products take 58% of clicks and its top 5 brands hold 70% of demand.

What does it cost to enter the Arrows niche?

Arrows sells for £17.12 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £5.17–£82.70. The average incumbent carries 194 reviews — the moat a new listing must climb.

Arrows

soft demand (-20.8% this quarter) — Arrows doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Arrows profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Arrows is a £72K/yr Amazon United Kingdom market (319K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 49/100.

Arrows: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.8% over the last 90 days and 1.3% of searches end in a purchase.

£72K

revenue / yr

Units sold / yr3K

Search volume / yr-20.8%319K

Conversion rate1.3%

Avg price£17.12

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers15 · 19

Top-5 product click share58%

Open market30%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 24 products

Top Arrows products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

NorthSpoor 18 Pcs Archery Carbon Arrow Set 30 Inch with Removable Arrows for Compound and Recurve Bows Practice Hunting Arrows

Price: £19.64
Rating: 4.7/5
Reviews: 25
Age: 1y ago

M.J COMFY-LIFE 10Pcs Archery Arrows 30 inch Carbon Hunting Targeting Arrows

Price: £8.76
Rating: 3.7/5
Reviews: 71
Age: 1y ago

Bow Arrow Set for Kids LED Light Up Archery Set Toys with 8 Arrows Indoor Outdoor Shooting Games Hand-eye coordination Birthday Gifts for 6 7 8 9 10 11 12 13 14 Year Old Boys Girls

Price: £11.86
Rating: 4.1/5
Reviews: 132
Age: 2y ago

BESPORTBLE 2 Pcs Throwing Pot Arrows Wooden Kids Arrow Toy with Soft Rubber Tips Toss Pot Arrow Game Supplies for Boys and Girls Outdoor Play and Parent-Child Fun

Price: £9.88
Rating: 5.0/5
Reviews: 1
Age: 2y ago

M.J COMFY-LIFE 12Pcs Archery Arrows 30inch Carbon Hunting Targeting Arrows

Price: £10.91
Rating: 3.7/5
Reviews: 71
Age: 1y ago

Newest

by launch date

FQH 32 Archery Pure Carbon Arrows 300 350 400 500 600 Spine Hunting Arrows for Recurve Compound Bow Outdoor Hunting Target Shooting Archery Training (6/12pcs) (6 pcs Brown 300 spine)

Price: £17.60
Rating: 5.0/5
Reviews: 2
Age: 9mo ago

SERfawnCH 12Pcs 30 Carbon Archery Arrows Spine Matched for Hunting & Target Practice with Compound & Recurve Bows Carbon Shaft and Removable Tips

Price: £15.51
Rating: 4.2/5
Reviews: 88
Age: 1y ago

SUNYA Archery Hunting Arrows for Compound Bow and Recurve Bow. 30IN Carbon Shaft Spine 400/500 with Removable Tips. 12PCSPack (Black(Golden Nock) Spine 500-30Inch)

Price: £22.71
Rating: 4.5/5
Reviews: 348
Age: 1y ago

M.J COMFY-LIFE 10Pcs Archery Arrows 30 inch Carbon Hunting Targeting Arrows

Price: £8.76
Rating: 3.7/5
Reviews: 71
Age: 1y ago

M.J COMFY-LIFE 12Pcs Archery Arrows 30inch Carbon Hunting Targeting Arrows

Price: £10.91
Rating: 3.7/5
Reviews: 71
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

22%

M.J COMFY-LIFE23%
NorthSpoor17%
Hollyhi11%
BESPORTBLE10%
Huntingdoor9%
Generic8%

Arrows demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume319KCVR1.3%Products24Brands15Top 5 Brands70%OOS Rate6.1%Rating4.3★Reviews194Avg BSR#44

Top Arrows search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

arrow227K/yr -28.5%0.0% conv.
arrows39K/yr -1.3%2.1% conv.
archery arrows28K/yr +3.4%2.2% conv.
arrows for bow13K/yr +18.5%3.0% conv.
arrows for recurve bow8K/yr -28.1%2.6% conv.
hunting arrows4K/yr -46.5%1.0% conv.

What reviews say buyers love and hate about Arrows

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Quality-Overall28%

“Great quality”

Value For Money27%

“Good price fast delivery”

Adjustability/Rotatability/Reclining7%

“the nocks are fully adjustable I used them with my compound bow set at 85lb”

Sharpness5%

“Sharp and guarantee piercing stability”

Design-Overall5%

“Beautifully designed”

What buyers complain about

88% of reviews

Quality-Overall40%

“Basic fletching error that should have been seen by quality control”

Durability20%

“Break easily”

Material Quality10%

“Theyre fibreglass and very poor quality”

Advertised Vs Actual Product9%

“Deliberately misleading con”

Value For Money3%

“Not worth it”

Arrows return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

35%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

29%

2Quality-Overall

16%

3Durability

11%

4Defective Material/Parts

5Weight Heavy

Common Arrows questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Arrows 49/100 on Amazon United Kingdom — Skip it. The niche generates £72K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -20.8% over the last 90 days.

Arrows buyers on Amazon United Kingdom complain most about Quality-Overall, Durability, Material Quality, the themes mined from the niche's reviews. Its return rate is 0.8%.