- Flapen Score
- 49 / 100Ranks 430 of 792 Sports & Outdoors niches · −1 vs the category median of 5049
- Market size
- £72K/yr319K searches / yr
- 90-day growth
- -20.8%search demand this quarter
- Competition
- 58%top-5 click share · 15 brands · 19 sellers
Flapen Score
Arrows against its category
The dotted line is the Sports & Outdoors average. Past it, Arrows is stronger. Inside it, weaker.
Market
The Arrows market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Arrows 319K times last year and spent an estimated £72K. The top 5 brands take 70% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.
- Searches, last 12 months
- 319K
- Growth, 90 days vs prior 90
- -20.8%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £72Ka year
- Top search term
- arrow227K searches a year
02 · Price
A sale here is worth £17.12.
Listings sell for £17.12 on average, from £5.17 to £82.70. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £17.12 that is £0 to £2K a year per listing.
- Average price
- £17.12inside the $15 to $100 sweet spot
- Price range
- £5.17–£82.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #44 within Archery. It carries 194 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 79%
- Out of stock, average day
- 6.1%
- Average rank
- #44in Archery
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 194per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Arrows products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NorthSpoor 18 Pcs Archery Carbon Arrow Set 30 Inch with Removable Arrows for Compound and Recurve Bows Practice Hunting Arrows
- Price
- £19.64
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 1y ago

M.J COMFY-LIFE 10Pcs Archery Arrows 30 inch Carbon Hunting Targeting Arrows
- Price
- £8.76
- Rating
- 3.7/5
- Reviews
- 71
- Age
- 1y ago

Bow Arrow Set for Kids LED Light Up Archery Set Toys with 8 Arrows Indoor Outdoor Shooting Games Hand-eye coordination Birthday Gifts for 6 7 8 9 10 11 12 13 14 Year Old Boys Girls
- Price
- £11.86
- Rating
- 4.1/5
- Reviews
- 132
- Age
- 2y ago

BESPORTBLE 2 Pcs Throwing Pot Arrows Wooden Kids Arrow Toy with Soft Rubber Tips Toss Pot Arrow Game Supplies for Boys and Girls Outdoor Play and Parent-Child Fun
- Price
- £9.88
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

M.J COMFY-LIFE 12Pcs Archery Arrows 30inch Carbon Hunting Targeting Arrows
- Price
- £10.91
- Rating
- 3.7/5
- Reviews
- 71
- Age
- 1y ago
Trending
90-day click momentum
FQH 32 Archery Pure Carbon Arrows 300 350 400 500 600 Spine Hunting Arrows for Recurve Compound Bow Outdoor Hunting Target Shooting Archery Training (6/12pcs) (6 pcs Brown 300 spine)
- Price
- £17.60
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago

BESPORTBLE 2 Pcs Throwing Pot Arrows Wooden Kids Arrow Toy with Soft Rubber Tips Toss Pot Arrow Game Supplies for Boys and Girls Outdoor Play and Parent-Child Fun
- Price
- £9.88
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Bow Arrow Set for Kids LED Light Up Archery Set Toys with 8 Arrows Indoor Outdoor Shooting Games Hand-eye coordination Birthday Gifts for 6 7 8 9 10 11 12 13 14 Year Old Boys Girls
- Price
- £11.86
- Rating
- 4.1/5
- Reviews
- 132
- Age
- 2y ago

NorthSpoor 18 Pcs Archery Carbon Arrow Set 30 Inch with Removable Arrows for Compound and Recurve Bows Practice Hunting Arrows
- Price
- £19.64
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 1y ago

M.J COMFY-LIFE 10Pcs Archery Arrows 30 inch Carbon Hunting Targeting Arrows
- Price
- £8.76
- Rating
- 3.7/5
- Reviews
- 71
- Age
- 1y ago
Newest
by launch date
FQH 32 Archery Pure Carbon Arrows 300 350 400 500 600 Spine Hunting Arrows for Recurve Compound Bow Outdoor Hunting Target Shooting Archery Training (6/12pcs) (6 pcs Brown 300 spine)
- Price
- £17.60
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago

SERfawnCH 12Pcs 30 Carbon Archery Arrows Spine Matched for Hunting & Target Practice with Compound & Recurve Bows Carbon Shaft and Removable Tips
- Price
- £15.51
- Rating
- 4.2/5
- Reviews
- 88
- Age
- 1y ago

SUNYA Archery Hunting Arrows for Compound Bow and Recurve Bow. 30IN Carbon Shaft Spine 400/500 with Removable Tips. 12PCSPack (Black(Golden Nock) Spine 500-30Inch)
- Price
- £22.71
- Rating
- 4.5/5
- Reviews
- 348
- Age
- 1y ago

M.J COMFY-LIFE 10Pcs Archery Arrows 30 inch Carbon Hunting Targeting Arrows
- Price
- £8.76
- Rating
- 3.7/5
- Reviews
- 71
- Age
- 1y ago

M.J COMFY-LIFE 12Pcs Archery Arrows 30inch Carbon Hunting Targeting Arrows
- Price
- £10.91
- Rating
- 3.7/5
- Reviews
- 71
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
19
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
22%
- M.J COMFY-LIFE23%
- NorthSpoor17%
- Hollyhi11%
- BESPORTBLE10%
- Huntingdoor9%
- Generic8%
Demand
Arrows search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.4× · 11 of 12 months tracked
Search terms
Top Arrows search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- arrow227K/yr
- arrows39K/yr
- archery arrows28K/yr
- arrows for bow13K/yr
- arrows for recurve bow8K/yr
- hunting arrows4K/yr
Reviews and returns
What reviews say buyers love and hate about Arrows
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Basic fletching error that should have been seen by quality control
incredibly cheap for their quality
very poor quality
Break easily
would come off after 3 or 4 shots
not durable
Theyre fibreglass and very poor quality
They are not bamboo just wood with paint on
Deliberately misleading con
Inaccurate listing
Disappointing listed as 10 arrows
Not worth it
Love
Great quality
they excellent well made
the arrow is very good
Good price fast delivery
Good value
Good value for money
the nocks are fully adjustable I used them with my compound bow set at 85lb
Look nice although yet to shoot them as just unpacked and fitted points and adjusted nocks to suit recurve. very easy to adjust.
Sharp and guarantee piercing stability
Beautifully designed
Return
0.8% Return rate 35% Fixable by listing
my only critique is that they have terrible arrowheads fitted
Basic fletching error that should have been seen by quality control
incredibly cheap for their quality
very poor quality
Break easily
would come off after 3 or 4 shots
not durable
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Arrows questions
Answered from the same tracked data.









