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49

Arrows

Skip it

Soft demand (-20.8% this quarter) — this niche doesn't clear our bar today.

Market size 18Growth 15Conversion 16Competition 45Returns 96Price range 85Avg price 80Brand share 59Review moat 90Quality gap 73

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Great194.25

avg incumbent reviews — the moat a new listing must climb

Price range

Great£5.17–£82.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£17.12

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£72K

£72K/yr · 319K searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-20.8%

90-day search growth — must beat 0% to launch

Is arrows profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, arrows is a £72K/yr Amazon United Kingdom market (319K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 49/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

arrows market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
£43K–£51K
units × avg price
Conversion rate
1.3%
Avg BSR
#44
Page quality
0%
Prime
79%
Sponsored
25%
Out of stock
6.1%
Avg brand age
45 months
Avg seller age
212 days

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

19

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

22%

  • M.J COMFY-LIFE23%
  • NorthSpoor17%
  • Hollyhi11%
  • BESPORTBLE10%
  • Huntingdoor9%
  • Generic8%

arrows demand & seasonality

Weekly Amazon search volume, last 48 weeks — -20.8% search growth over the last 90 days.
5K3KSpike '26Aug '25Oct '25Dec '25Feb '26Apr '26Jun '26

Top arrows search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • arrow227K/yr
  • arrows39K/yr
  • archery arrows28K/yr
  • arrows for bow13K/yr
  • arrows for recurve bow8K/yr
  • hunting arrows4K/yr
All search terms

Top arrows products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£3K8%£6K12%£9K16%£11K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about arrows

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Great quality”

Value For Money27%

“Good price fast delivery”

Adjustability/Rotatability/Reclining7%

“the nocks are fully adjustable I used them with my compound bow set at 85lb”

Sharpness5%

“Sharp and guarantee piercing stability”

Design-Overall5%

“Beautifully designed”

Advertised Vs Actual Product5%

“Just what I ordered”

Durability4%

“are very sturdy”

Color3%

“they are bright colours so hopefully I wont lose too many of them they look well made to me”

Fire Resistance3%

“2 star because they were actually comfortable to fire”

Exercise/Sports Suitability3%

“OK for practice”

What buyers complain about

Quality-Overall40%

“Basic fletching error that should have been seen by quality control”

Durability20%

“Break easily”

Material Quality10%

“Theyre fibreglass and very poor quality”

Advertised Vs Actual Product9%

“Deliberately misleading con”

Value For Money3%

“Not worth it”

Adhesion/Stickiness3%

“Quite cheap and cheerful get the super glue out”

Size-Overall2%

“my only critique is that they have terrible arrowheads fitted”

Top return reasons

Size-Overall29%
Quality-Overall16%
Durability11%
Defective Material/Parts9%
Weight Heavy4%
Sharpness3%
Adhesion/Stickiness3%
Gifting Purpose3%
Shooting3%
Stiffness3%

Common arrows questions

Is arrows profitable to sell on Amazon United Kingdom?
The niche generates £72K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (49/100).
How competitive is the arrows niche?
15 brands and 19 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in arrows?
Top complaints mined from reviews: Quality-Overall, Durability, Material Quality. The return rate is 0.8%.
What does it cost to enter the arrows niche?
Listings span £5.17–£82.70; the average listing price is £17.12 (sweet spot $15–$100). The average incumbent carries 194 reviews — the moat a new listing must climb.

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