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Skip itSoft demand (-20.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great194.25avg incumbent reviews — the moat a new listing must climb
Price range
Great£5.17–£82.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£17.12avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Bad£72K£72K/yr · 319K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Signals Low Review Barrier