44
anti fog spray for swimming goggles
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+47.5%90-day search growth — must beat 0% to launch
Review moat
Okay1,573.5avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.33avg listing price — sweet spot $15–$100
Market size
Bad£54K£54K/yr · 40K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.86–£13.75cheapest to priciest tracked listing — scored on the share inside $15–$100