Is anti fog spray for swimming goggles profitable to sell on Amazon United Kingdom?

The niche generates £54K/yr across 6 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +47.5%. Flapen's verdict: Skip it (44/100).

How competitive is the anti fog spray for swimming goggles niche?

5 brands and 15 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in anti fog spray for swimming goggles?

Top complaints mined from reviews: Functionality-Overall, Leak-Proof, Suitability Fog. The return rate is 0.3%.

When does demand for anti fog spray for swimming goggles peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 2.6× the quietest.

What does it cost to enter the anti fog spray for swimming goggles niche?

Listings span £4.86–£13.75; the average listing price is £8.33 (sweet spot $15–$100). The average incumbent carries 1,574 reviews — the moat a new listing must climb.

anti fog spray for swimming goggles

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible16.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Good+47.5%

90-day search growth — must beat 0% to launch

Review moat

Okay1,573.5

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£8.33

avg listing price — sweet spot $15–$100

Market size

Bad£54K

£54K/yr · 40K searches

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£4.86–£13.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, anti fog spray for swimming goggles is a £54K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 44/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

anti fog spray for swimming goggles market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: £50K–£67K; units × avg price
Conversion rate: 16.4%
Avg BSR: #26
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 11.1%
Avg brand age: 57 months
Avg seller age: 175 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

ARENA60%
CRESSI22%
CiLiHai10%
STREAM 2 SEA5%
SO3%

Demand & seasonality

Weekly Amazon search volume, last 60 weeks — +47.5% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.6×

Open Trend

Top anti fog spray for swimming goggles search terms

anti fog spray for swimming goggles27K/yr +45.5%12.6% conv.
antifog spray swimming goggles6K/yr +72.5%11.7% conv.
goggle anti fog spray3K/yr +60.3%14.8% conv.
anti fog spray for goggles3K/yr +14.1%8.2% conv.

All search terms

Top anti fog spray for swimming goggles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Arena Adults for Swimming Goggles Anti-Fog Spray Transparent 6 5x15 cm

ARENA£7.833.9★5,545 rev

Cressi Premium Anti Fog for Diving Masks/Swim Goggles

CRESSI£5.664.3★1,629 rev

Anti Fog Spray for Swim Goggles & Car Windows Multi-Surface Anti Fog Spray with Long-Lasting Streak Resistant Formula Anti Fog Spray for Glasses Lens and Car Demister Applications Effective Spray

CiLiHai£4.864.2★22 rev

Stream2Sea Reef Friendly Mask Defog Non-Toxic and Biodegradable Formula Great for Scuba Divers Ski Goggles Sports Masks and Safety Goggles. 60 ml

STREAM 2 SEA£13.754.4★2,005 rev

SO Anti Fog Spray for Swimming Goggles and Lenses 2 x 120ml Glasses Lens Cleaner Twin Pack Versatile Anti Fog Spray for Glasses Suitable for All Lenses- Includes 2X Microfibre Cloth

SO£7.583.7★15 rev

Newest

by launch date

SO Anti Fog Spray for Swimming Goggles and Lenses 2 x 120ml Glasses Lens Cleaner Twin Pack Versatile Anti Fog Spray for Glasses Suitable for All Lenses- Includes 2X Microfibre Cloth

SO£7.5815 rev

5mo ago

Cressi since 1946 - Anti Fog Spray 1 Pack 70 ml for Diving Masks and Swimming Goggles Transparent Adult Unisex

CRESSI£10.30225 rev

5mo ago

Anti Fog Spray for Swim Goggles & Car Windows Multi-Surface Anti Fog Spray with Long-Lasting Streak Resistant Formula Anti Fog Spray for Glasses Lens and Car Demister Applications Effective Spray

CiLiHai£4.8622 rev

1y ago

Stream2Sea Reef Friendly Mask Defog Non-Toxic and Biodegradable Formula Great for Scuba Divers Ski Goggles Sports Masks and Safety Goggles. 60 ml

STREAM 2 SEA£13.752,005 rev

6y ago

Arena Adults for Swimming Goggles Anti-Fog Spray Transparent 6 5x15 cm

ARENA£7.835,545 rev

8y ago

What buyers say about anti fog spray for swimming goggles

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Fog35%

“Goggles fogged within 30 seconds”

Advertised Vs Actual Product15%

“Does exactly what it says”

Efficiency15%

“it worked brilliantly”

Functionality-Overall8%

“Work really well with no blurs or fog”

Instructions/User Manual/Troubleshooting7%

“I followed the instructions exactly”

Comfort-Overall3%

“This worked really well - I found some really comfortable goggles”

What buyers complain about

Functionality-Overall35%

“Does not work”

Leak-Proof15%

“leaking”

Suitability Fog10%

“found them fogging up”

Value For Money10%

“it was not value for money”

Size-Overall3%

“Bottle is small”

Quality-Overall3%

“it was bad quality”

Top return reasons

Functionality-Overall27%

Leak-Proof26%

Defective Material/Parts9%

Size-Overall8%

Advertised Vs Actual Product7%

Instructions/User Manual/Troubleshooting5%

Product Condition5%

Value For Money4%

Suitability Fog4%

Ease Of Use2%

Common questions

Is anti fog spray for swimming goggles profitable to sell on Amazon United Kingdom?: The niche generates £54K/yr across 6 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +47.5%. Flapen's verdict: Skip it (44/100).
How competitive is the anti fog spray for swimming goggles niche?: 5 brands and 15 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in anti fog spray for swimming goggles?: Top complaints mined from reviews: Functionality-Overall, Leak-Proof, Suitability Fog. The return rate is 0.3%.
When does demand for anti fog spray for swimming goggles peak?: Demand peaks in Jul–Aug–Sep; the busiest month runs 2.6× the quietest.
What does it cost to enter the anti fog spray for swimming goggles niche?: Listings span £4.86–£13.75; the average listing price is £8.33 (sweet spot $15–$100). The average incumbent carries 1,574 reviews — the moat a new listing must climb.