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Anti Fog Spray for Swimming Goggles

Fail

The top 5 brands take 100% of clicks, so Anti Fog Spray for Swimming Goggles is a Fail.

Flapen Score
44
44 / 100
Ranks 570 of 792 Sports & Outdoors niches · −6 vs the category median of 50
Market size
£54K/yr40K searches / yr
90-day growth
+47.5%search demand this quarter
Competition
97%top-5 click share · 5 brands · 15 sellers

Flapen Score

Anti Fog Spray for Swimming Goggles against its category

The dotted line is the Sports & Outdoors average. Past it, Anti Fog Spray for Swimming Goggles is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anti Fog Spray for Swimming Goggles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anti Fog Spray for Swimming Goggles 40K times last year and spent an estimated £54K. All 5 brands take every click. Demand peaks in Jul–Aug–Sep. Flapen scores it 44 out of 100, a Fail.

01 · Demand

16.4% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.4% of those searches ended in a purchase. Searches in the last 90 days moved +47.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+47.5%
Conversion, latest week
16.4%
Market size, estimated
£54Ka year
Peak month
August2.6× the quietest month
Top search term
anti fog spray for swimming goggles27K searches a year

02 · Price

A sale here is worth £8.33.

Listings sell for £8.33 on average, from £4.86 to £13.75. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £8.33 that is £4K to £6K a year per listing.

Average price
£8.33under the $15 to $100 sweet spot
Price range
£4.86–£13.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #26 within Water Sports. It carries 1,574 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
11.1%
Average rank
#26in Water Sports
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,574per listing
Listings tracked
6

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Anti Fog Spray for Swimming Goggles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£25K£33K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • ARENA60%
  • CRESSI22%
  • CiLiHai10%
  • STREAM 2 SEA5%
  • SO3%

Demand

Anti Fog Spray for Swimming Goggles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.6×

Search terms

Top Anti Fog Spray for Swimming Goggles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anti fog spray for swimming goggles27K/yr
  • antifog spray swimming goggles6K/yr
  • goggle anti fog spray3K/yr
  • anti fog spray for goggles3K/yr

Reviews and returns

What reviews say buyers love and hate about Anti Fog Spray for Swimming Goggles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall35%−0.43

Does not work

No good for job

don't work, my swimming goggles still mist up

Leak-Proof15%

leaking

the lid leaked

Suitability Fog10%+1.98

found them fogging up

unfortunately they began to fog after a few uses

don't work, my swimming goggles still mist up

Value For Money10%−0.02

it was not value for money

Quite expensive for just a small bottle

Size-Overall3%+0.30

Bottle is small

Love

Suitability Fog35%+1.98

Goggles fogged within 30 seconds

Swimming goggles fogging up

It works - I swam for 30 minutes with no fog

Advertised Vs Actual Product15%+1.37

Does exactly what it says

This stuff does exactly what it says it does

It does exactly what it says

Efficiency15%+0.95

it worked brilliantly

It worked

This stuff just works

Functionality-Overall8%−0.43

Work really well with no blurs or fog

Instructions/User Manual/Troubleshooting7%−0.09

I followed the instructions exactly

I followed instructions which are very simple

Return

0.3% Return rate 14% Fixable by listing

Functionality-Overall27%█▄▃▁▄▄

Does not work

No good for job

don't work, my swimming goggles still mist up

Leak-Proof26%▁▇▄▁▄█

leaking

the lid leaked

Defective Material/Parts9%▁▁▃█▃▃
Size-Overall8%▁▁▁█▁▂

Bottle is small

Advertised Vs Actual Product7%█▁▄▁▅▁

FAQ

Common Anti Fog Spray for Swimming Goggles questions

Answered from the same tracked data.