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american football
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great338.64avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.38avg listing price — sweet spot $15–$100
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Price range
Bad£6.31–£16.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£46K£46K/yr · 87K searches
Signals Out of Stock