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American Football

Fail

Shoppers spend only $46K a year here, so American Football is a Fail.

Flapen Score
49
49 / 100
Ranks 430 of 792 Sports & Outdoors niches · −1 vs the category median of 50
Market size
£46K/yr87K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
37%top-5 click share · 9 brands · 38 sellers

Flapen Score

American Football against its category

The dotted line is the Sports & Outdoors average. Past it, American Football is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The American Football market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for American Football 87K times last year and spent an estimated £46K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
5.7%
Market size, estimated
£46Ka year
Peak month
December3.0× the quietest month
Top search term
mini rugby ball32K searches a year

02 · Price

A sale here is worth £9.38.

Listings sell for £9.38 on average, from £6.31 to £16.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £9.38 that is £0 to £938 a year per listing.

Average price
£9.38under the $15 to $100 sweet spot
Price range
£6.31–£16.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£938
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #34 within Rugby. It carries 339 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
64%
Out of stock, average day
8.4%
Average rank
#34in Rugby
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
339per listing
Listings tracked
42

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top American Football products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

38

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

37%

Top 20: 79%

Open market

5%

  • Ram Rugby50%
  • Optimum18%
  • Gilbert12%
  • Wilson6%
  • Rhino5%
  • Foriox International4%
  • Open — no brand owns it (3 brands, 5%)

Demand

American Football search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top American Football search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini rugby ball32K/yr
  • kids rugby ball19K/yr
  • small rugby ball8K/yr
  • rugby ball kids6K/yr
  • baby rugby ball6K/yr
  • mini rugby ball size 14K/yr
  • size 2 rugby ball4K/yr
  • toddler rugby ball4K/yr
  • small rugby ball for kids4K/yr

Reviews and returns

What reviews say buyers love and hate about American Football

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Inflation/Deflation30%−0.24

Ball deflates very quickley

it deflated instantly

Deflated

Size-Overall18%+0.26

Wrong size

this size might be just too big for the under six age group

Small

Advertised Vs Actual Product17%−0.10

Misleading

Description misleading

Incredibly misleading

Quality-Overall11%+2.61

Poor quality air leak

Poor quality

Rubbish quality

Leak-Proof4%

Poor quality air leak

it leaks in the end seam

Love

Quality-Overall37%+2.61

superb build quality

Great quality

Overall, it is a quality rugby ball that looks great and performs reliably

Advertised Vs Actual Product11%−0.10

Arrived as advertised

Is it exactly as you would expect

As described, bought as gift

Value For Money11%+0.26

I would say it's fair value, all good

fantastic value

Brilliant price and a brilliant ball my nephew loved it

Size-Overall9%+0.26

Ball is nice fun size. but not too small.

Good size for our 3 year old

Fun/Entertainment Experience8%+0.67

Great fun

Fun toy

Fun and well made

Return

1.0% Return rate 64% Fixable by listing

Size-Overall57%▇▇██▆▇

Wrong size

this size might be just too big for the under six age group

Small

Inflation/Deflation18%▅▄▅▄█▄

Ball deflates very quickley

it deflated instantly

Deflated

Leak-Proof5%▁█▂▇▆▁

Poor quality air leak

it leaks in the end seam

Advertised Vs Actual Product4%▆█▅▄▂▂

Misleading

Description misleading

Incredibly misleading

Stitch/Finish/Polish2%▆▂█▁▃▄

Ball stitching is coming apart

FAQ

Common American Football questions

Answered from the same tracked data.