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American Football

Fail

Shoppers spend an estimated $46K a year here, so American Football is a Fail.

Flapen Score
49
49 / 100
Ranks 430 of 792 Sports & Outdoors niches · −1 vs the category median of 50
Market size
£46K/yr87K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
37%top-5 click share · 9 brands · 38 sellers

Flapen Score

American Football against its category

The dotted line is the Sports & Outdoors average. Past it, American Football is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The American Football market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for American Football 87K times last year and spent an estimated £46K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
5.7%
Market size, estimated
£46Ka year
Peak month
December3.0× the quietest month
Top search term
mini rugby ball32K searches a year

02 · Price

A sale here is worth £9.38.

Listings sell for £9.38 on average, from £6.31 to £16.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £9.38 that is £0 to £938 a year per listing.

Average price
£9.38under the $15 to $100 sweet spot
Price range
£6.31–£16.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£938
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #34 within Rugby. It carries 339 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
64%
Out of stock, average day
8.4%
Average rank
#34in Rugby
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
339per listing
Listings tracked
42

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top American Football products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

38

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

37%

Top 20: 79%

Open market

5%

  • Ram Rugby50%
  • Optimum18%
  • Gilbert12%
  • Wilson6%
  • Rhino5%
  • Foriox International4%
  • Open — no brand owns it (3 brands, 5%)

Demand

American Football search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top American Football search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mini rugby ball32K/yr
  • kids rugby ball19K/yr
  • small rugby ball8K/yr
  • rugby ball kids6K/yr
  • baby rugby ball6K/yr
  • mini rugby ball size 14K/yr
  • size 2 rugby ball4K/yr
  • toddler rugby ball4K/yr
  • small rugby ball for kids4K/yr

Reviews and returns

What reviews say buyers love and hate about American Football

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Inflation/Deflation”
1.0%of orders come back
“Ball deflates very quickley”
A buyer, on “Inflation/Deflation”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common American Football questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data